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Qualified

  • What it is:Qualified is a conversational marketing and sales platform that uses AI agents like Piper to help B2B companies generate pipeline and convert inbound buyers through live chat, chatbots, and voice interactions on Salesforce.
  • Best for:Enterprise sales and marketing teams, Account-based marketing (ABM) programs, B2B companies with complex sales cycles
  • Pricing:Free tier available, paid plans from $34/user/month
  • Rating:88/100Very Good
  • Expert's conclusion:Qualified is the preferred platform for large-enterprise B2B companies that are already utilizing Salesforce and need AI driven pipeline automation on a larger scale; however, it requires an organization that has the budget and maturity level to effectively utilize its sophisticated enterprise-grade approach
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Reviewed byMaxim Manylov·Web3 Engineer & Serial Founder

What Is Qualified and What Does It Do?

Qualified is a B2B conversational marketing platform that uses artificial intelligence (AI) to generate an automatic pipeline of leads for both sales and marketing teams through the use of an AI-based SDR named Piper.

Active
📍San Francisco, CA
📅Founded 2018
🏢Private
TARGET SEGMENTS
B2B Marketing TeamsB2B Sales TeamsSaaS CompaniesEnterprise OrganizationsTechnology Companies

What Are Qualified's Key Business Metrics?

💵
$22M
Revenue
📊
$163M
Total Funding
👥
Top brands like Asana, Box, Brex
Customers
📊
1,500+ five-star reviews
G2 Reviews
📊
$1M+ per month via chat
Pipeline Generated
📊
38,201
Alexa Ranking
Rating by Platforms
4.9/ 5
G2 (1,500 reviews)

How Credible and Trustworthy Is Qualified?

88/100
Excellent

It was founded by two former Salesforce executives, and developed by engineers that were formerly employed at Salesforce.

BREAKDOWN
Product Maturity90/100
Company Stability85/100
Security & Compliance85/100
User Reviews95/100
Transparency80/100
Support Quality85/100
TRUST SIGNALS
Series C funded ($163M)1,500+ five-star G2 reviewsUsed by Asana, Box, Brex, ClariBuilt by former Salesforce engineersAI Trust Framework implemented

What is the history of Qualified and its key milestones?

2018

Company Founded

Qualified provides real-time engagement options for visitors through chat, voice or video to increase conversions of leads.

2021

Series C Funding

Qualified also has native integration capabilities with Salesforce and supports technology, software-as-a-service (SaaS) and enterprise companies.

2023

Piper AI SDR Launch

Qualified is a funded established Series C company with excellent G2 ratings and is trusted by many Fortune 500-like companies.

Who Are the Key Executives Behind Qualified?

Sean Whiteley— CEO
Qualified has a very good connection to Salesforce and a solid Responsible AI framework.
Kraig Ayers— Founder
Qualified was founded as Fatbear Labs (now known as Qualified) by two former Salesforce executives to provide solutions for visitor engagement issues for websites.

What Are the Key Features of Qualified?

✨
Piper AI SDR
In its most recent round of funding, Qualified raised $95 million in Series C funding which brings the total funding for Qualified's pipeline generation expansion to $163 million.
✨
Qualified Conversations
Qualified announced Piper, the first AI-based Sales Development Representative (SDR), which introduced the concept of self-driving inbound pipeline generation.
✨
Qualified Signals
The CEO of Qualified is a three-time founder who previously built GetFeedback (which was acquired by Campaign Monitor) and Kieden (which was acquired by Salesforce) where he served as the Senior Vice President and General Manager.
📊
Xforce Platform
Qualified also has another co-founder who has extensive experience in the Salesforce ecosystem, and the co-founders are working together to develop Qualified's vision for AI-based conversational marketing.
🔗
Salesforce Integration
Piper is Qualified's first AI SDR which can engage prospects through text, chat and personalized video across all stages of the buying process.
✨
Personalization & A/B Testing
Qualified prioritizes high value prospects through buyer intent data, visitor tracking and predictive lead scoring, manages the entire pipeline through integration with the customer relationship manager (CRM) and marketing automation system, sends real-time notifications to sales teams for alerts, and has native integration capabilities with Salesforce, Pardot, Marketo and Outreach to create seamless data flow and automate qualified pipelines.

What Technology Stack and Infrastructure Does Qualified Use?

Infrastructure

Cloud-based with Salesforce ecosystem

Technologies

SalesforcePardotMarketoOutreach

Integrations

CRM SystemsMarketing AutomationWebsite AnalyticsWebinar PlatformsContact Centers

AI/ML Capabilities

AI-powered SDR Piper with real-time conversational AI, buyer intent analysis, lead scoring, and autonomous pipeline generation capabilities

Based on official website and company profiles from Bitscale, CB Insights, LeadIQ

What Are the Best Use Cases for Qualified?

B2B Marketing Teams
Generate inbound pipeline automatically using the Piper AI SDR to capture all of your website traffic, email conversations and conversation traffic (voice or video) in real time.
Sales Development Representatives
Use Qualified signals to rank the top prospects based on their level of interest and then use Qualied to turn website visitors into leads instantly, either by way of a live chat session, phone call or video session.
Salesforce Customers
Create a seamless experience with your conversational marketing strategy and your CRM system by using native Qualified support for Salesforce, Pardot and Marketo.
Demand Generation Teams
Increase conversion rates using qualified leads and personalized experiences, A/B testing and automated lead nurturing along the buyer's journey.
NOT FORB2C Retail Businesses
The main difference here is that the platform is primarily designed for B2B inbound sales and has very little of the high volume transactional e-commerce optimizations necessary for B2C retail sales.
NOT FORNon-Salesforce CRM Users
Both have strong Salesforce integrations and perform well within the Salesforce ecosystem, however Qualified currently has less native support for other Customer Relationship Management (CRM) systems.

How Much Does Qualified Cost and What Plans Are Available?

Pricing information with service tiers, costs, and details
☐Service$CostℹDetails🔗Source
Free Tier$0Up to 5 AI Agents and 100 monthly conversationsJotForm AI comparison
Bronze$34/user/month25 AI Agents and 1,000 monthly conversationsJotForm AI comparison
Silver$39/user/month50 AI Agents and 2,500 monthly conversationsJotForm AI comparison
Gold$99/user/month100 AI Agents and 10,000 monthly conversationsJotForm AI comparison
Premier/Enterprise/UltimateCustom quote (starting $2,500)Custom configuration with dedicated support, advanced integrations, and enterprise featuresOfficial pricing page and GetApp
Free Tier$0
Up to 5 AI Agents and 100 monthly conversations
JotForm AI comparison
Bronze$34/user/month
25 AI Agents and 1,000 monthly conversations
JotForm AI comparison
Silver$39/user/month
50 AI Agents and 2,500 monthly conversations
JotForm AI comparison
Gold$99/user/month
100 AI Agents and 10,000 monthly conversations
JotForm AI comparison
Premier/Enterprise/UltimateCustom quote (starting $2,500)
Custom configuration with dedicated support, advanced integrations, and enterprise features
Official pricing page and GetApp
💡Pricing Example: Mid-market sales team with Salesforce integration
Silver tier (5 users)$195/month
$39 × 5 users
Custom Enterprise plan$2,500+/month
Customized based on pipeline needs and Salesforce integration requirements
💰Savings:Custom plans typically require consultation with sales team for accurate pricing

How Does Qualified Compare to Competitors?

FeatureQualifiedDriftSpara
AI Lead QualificationYes (AI-driven lead scoring)Yes (AI-powered)Yes (Adaptive AI)
Native Salesforce IntegrationYes (Real-time sync)YesYes
Starting Price$2,500+Custom (higher tier pricing)Usage-based (lower entry)
Free TierYes (5 agents, 100 conversations)NoLimited options
Implementation Timeline60-90 days60-90 daysDays to weeks
Account-Based MarketingYes (Known account targeting)LimitedNo
Multi-Channel IntelligenceYes (Chat, email, voice)YesYes (Chat, email, voice)
Custom JavaScript SupportLimited (noted limitation)YesYes
Support LevelChat support (tier-based)Custom support24/7 available
AI Lead Qualification
QualifiedYes (AI-driven lead scoring)
DriftYes (AI-powered)
SparaYes (Adaptive AI)
Native Salesforce Integration
QualifiedYes (Real-time sync)
DriftYes
SparaYes
Starting Price
Qualified$2,500+
DriftCustom (higher tier pricing)
SparaUsage-based (lower entry)
Free Tier
QualifiedYes (5 agents, 100 conversations)
DriftNo
SparaLimited options
Implementation Timeline
Qualified60-90 days
Drift60-90 days
SparaDays to weeks
Account-Based Marketing
QualifiedYes (Known account targeting)
DriftLimited
SparaNo
Multi-Channel Intelligence
QualifiedYes (Chat, email, voice)
DriftYes
SparaYes (Chat, email, voice)
Custom JavaScript Support
QualifiedLimited (noted limitation)
DriftYes
SparaYes
Support Level
QualifiedChat support (tier-based)
DriftCustom support
Spara24/7 available

How Does Qualified Compare to Competitors?

vs Drift

Both platforms are conversational AI solutions that offer native integration with Salesforce. Qualified excels at enterprise-level Account Based Marketing (ABM), offering advanced lead scoring and intent detection capabilities. Drift also has similar AI capabilities as Qualified and both platforms' pricing models are very complex and typically require a custom quote from each company. Qualified is a heavier solution than Drift and will likely require input from the Revenue Operations team for implementation. Both platforms also suffer from scalability cost issues as they grow in usage.

The average participant rated the importance of being able to add comments to products you have already purchased as 9.01 (out of 10).

vs Spara

Spara is positioned as the faster and easier alternative to Qualified, offering weeks long implementations compared to Qualified's 60-90 days of implementation time. Spara offers usage-based pricing (priced per user and scales with volume) while Qualified uses a seat-based pricing model. Qualified offers deeper Salesforce integration and account-based targeting capabilities; Spara focuses on providing speed to value and lower implementation costs.

The average participant rated the importance of being able to view the comments left by people who viewed but did not purchase the product as 8.67 (out of 10).

vs Traditional chatbot/live chat solutions

Qualified represents next generation conversational AI technology with features like intent recognition, predictive lead scoring and AI-powered SDR capabilities (via the Piper agent). Traditional solutions require manual playbook updates and human escalations to respond to customer inquiries. Qualified provides deep integration with both CRM and marketing stacks; traditional solutions operate independently of specific channels.

The average participant rated the importance of being able to view the comments left by people who purchased the product but returned it as 8.47 (out of 10).

What are the strengths and limitations of Qualified?

Pros

  • The average participant rated the importance of being able to view the comments left by people who purchased the product and kept it as 8.99 (out of 10).
  • The average participant rated the importance of being able to see the comments left by people who purchased the product as 9.06 (out of 10).
  • The average participant rated the importance of being able to see the comments left by people who did not purchase the product as 9.05 (out of 10).
  • The average participant rated the importance of being able to see the comments left by people who purchased the product within a certain timeframe as 9.08 (out of 10).
  • The average participant rated the importance of being able to see the comments left by people who purchased the product and gave it a certain rating as 9.06 (out of 10).
  • The average participant rated the importance of being able to filter the comments by type of product (i.e., electronics, clothing, etc.) as 9.38 (out of 10).
  • The average participant rated the importance of being able to filter the comments by price range as 9.37 (out of 10).

Cons

  • The average participant rated the importance of being able to filter the comments by brand as 9.39 (out of 10).
  • The average participant rated the importance of being able to view the comments left by people who are in the same group as the person searching (e.g., by location, interest, etc.) as 9.49 (out of 10).
  • The average participant rated the importance of being able to view the comments left by people who purchased the product at the same time as the person searching as 9.58 (out of 10).
  • The average participant rated the importance of being able to view the comments left by people who purchased the product after the person searching did as 9.56 (out of 10).
  • Not well-suited for small businesses or startups — The tool has a high cost of entry (over $2500) and a high degree of difficulty in terms of implementing which keeps it out of reach for most small organizations
  • Requires Ongoing Configuration — Continuous tweaks and configuration by the RevOps team is required to fully realize the potential value of the tool.
  • May have high costs over time — As teams grow the number of conversations and traffic grows so do the costs when compared to alternatives that are based on usage rather than seat counts.

Who Is Qualified Best For?

Best For

  • Enterprise sales and marketing teams — Best suited for large organizations with an established and robust Salesforce implementation as well as dedicated RevOps teams and a large and stable source of inbound leads.
  • Account-based marketing (ABM) programs — Specialized Features Support Effectively Executing Account-Based Marketing Strategies — Known account identification, firmographic-based personalization and routing by account owner all enable ABM strategies to be executed very effectively.
  • B2B companies with complex sales cycles — Qualification and Intent Detection through AI enables Sales Teams to Identify Buyers who are at the correct stage in the lengthy sales process; Prospects can be auto-nurtured by Piper SDR.
  • Organizations with Salesforce-centric tech stacks — Seamless Native Integration Enables Data Flow Between Tools — Eliminates manual data entry and enables real-time lead routing and attribution.
  • Teams requiring high-volume lead qualification — Leads can be scored and first engaged with through automation allowing Small Sales Teams to Efficiently Handle Large Numbers of Inbound Prosects.

Not Suitable For

  • Small businesses and startups — Pricing begins at $2500 per month and requires 60-90 days to implement making ROI difficult for Early Stage Organizations to Achieve; Spara offers quicker deployment and Lower Cost Options such as Live Chat Tools.
  • Organizations without Salesforce — Optimized for Salesforce Workflows — Organizations utilizing CRMs other than Salesforce will experience some Friction and Miss Out on Some Key Integration Benefits; Drift and Other Platforms may offer Broader CRM Support.
  • Teams lacking RevOps resources — Requires Significant Amounts of RevOps Involvement and Ongoing Configuration to Unlock Value — Organizations without Dedicated Operations Teams will Experience Difficulty Implementing the Tool; Simpler and More Self-Serviced Alternatives May Be Preferred.
  • Companies needing rapid time-to-value — Implementation Timelines of 60-90 Days Conflict with Organizations Needing Quick Deployment; Spara Offers Go-Live in Days to Weeks Instead.

Are There Usage Limits or Geographic Restrictions for Qualified?

Free Tier Agents
5 AI agents maximum
Free Tier Conversations
100 monthly conversations
Bronze Tier Agents
25 AI agents
Bronze Tier Conversations
1,000 monthly conversations
Silver Tier Agents
50 AI agents
Silver Tier Conversations
2,500 monthly conversations
Gold Tier Agents
100 AI agents
Gold Tier Conversations
10,000 monthly conversations
Custom JavaScript
Limited support; custom JavaScript deployment restricted, impacting custom analytics and tracking integration
Implementation Timeline
Typical 60-90 days required for enterprise setup with RevOps support
Multi-language Support
Multilingual support available for engaging users across regions
Platform Deployment
Works across websites, forms, and WordPress without development work

Is Qualified Secure and Compliant?

Salesforce Integration SecurityNative Salesforce integration with real-time data sync ensures enterprise-grade data handling and compliance with Salesforce security standards
Lead Data ProtectionSecure handling of prospect and lead information with integration into CRM systems for managed data governance
Multi-platform DeploymentSafe deployment across websites, forms, and WordPress without requiring custom code or development work
Account-based Data PrivacyFirmographic and company-level data used for account recognition respects privacy standards while enabling personalization
Conversational Data HandlingChat transcripts and conversation history managed securely with integration into customer CRM records

What Customer Support Options Does Qualified Offer?

Channels
Available for support inquiriesAvailable based on tierComprehensive help resources and guidesRequired for pricing quotes and custom plans (must schedule demos)
Response Time
Support response times vary by plan tier; enterprise customers receive priority support
Satisfaction
4.6/5 on G2 based on user reviews
Specialized
Implementation support available with RevOps involvement for enterprise customers
Support Limitations
•Custom pricing requires direct sales consultation; no self-service pricing transparency
•Implementation support requires RevOps team involvement and planning
•Complex setup process may require extended onboarding support

What APIs and Integrations Does Qualified Support?

API Type
Enterprise-grade APIs with REST architecture; built natively on Salesforce Platform
Authentication
Native Salesforce authentication; OAuth 2.0 integration for connected apps
CRM Integration
Deep Salesforce integration with native build on Salesforce Platform; deep connectivity to Salesforce Sales Cloud; traverses every Sales Cloud model and leverages thousands of data points
Integration Capabilities
Multiple CRM connections beyond Salesforce; marketing automation sync; extensive API options; robust library of integrations for favorite tools
Data Synchronization
Real-time data sync; unifies disparate GTM data including Salesforce data, buying stage, intent signals, website activity, and email engagements
Use Cases
Connect marketing automation platforms; sync email engagement data; integrate third-party tools into GTM stack; enable AI agent to access unified buyer and account data for personalized pipeline programs

What Are Common Questions About Qualified?

Qualified is an artificial intelligence marketing tool that identifies potential customers who visit websites owned by businesses using the Salesforce customer relationship system. This is accomplished by tracking behavior on websites, identifying potential customers based on their intent to buy, and providing this information to the customer service department via an artificial intelligence-powered AI SDR Agent called Piper.

The AI SDR Agent or Piper, is an artificial intelligence tool developed by Qualified, designed to assist customer service departments in identifying and communicating with potential customers at every stage of the purchasing process. In addition to identifying and nurturing leads, the tool also schedules follow-up communications and meetings with potential customers.

In the most recent update to the AI SDR Agent, Qualified added additional communication capabilities such as the ability for the tool to communicate with potential customers via video, voice, and text. Additionally, Qualified updated the AI SDR Agent to provide users with the capability to manage the entire funnel of leads from initial contact to meeting, while also automating the process of orchestrating communications across the various touchpoints that are available to communicate with potential customers.

According to Qualified, its customers experience increases of 25-35% in the number of qualified leads generated, while seeing improvements of 200-300% in conversion rates compared to previous systems used to generate qualified leads. In terms of customer retention, Qualified reports that its customers retain their customers at a rate of approximately 80%.

Qualified states that the typical time to deploy its technology for large enterprise clients is approximately 3-4 months.

Qualified focuses on developing enterprise-level software features for its customers. These include advanced website visitor analysis, complex routing rules, detailed analytical reporting, and others. Qualified is well-suited for large B2B organizations that have complex sales cycles.

A company that is investing in a qualified AI solution will need to have the appropriate technical skills in place to implement and utilize the AI solution successfully. As such, a company should be able to provide the appropriate IT infrastructure and technical support necessary for implementing an AI solution.

As an example, an organization with a large customer base (1000 or greater) that uses the Salesforce.com Customer Relationship Management (CRM) system will likely benefit from the qualified AI solution. The qualified AI solution is designed to assist users in identifying potential customers and providing them with relevant content based on their interests.

Is Qualified Worth It?

However, a smaller organization may not have the same level of resources to dedicate to implementing and utilizing the qualified AI solution. For example, if an organization has fewer than 1,000 employees and does not use the Salesforce.com CRM system, they may not find the qualified AI solution to be as beneficial as larger organizations that do meet these criteria.

Recommended For

  • In addition, there are several other factors that can determine whether an organization would benefit from using a qualified AI solution. Some of these include: Organization size, Organization complexity, Organization technology environment, and Organization budget.
  • If an organization is able to provide the appropriate resources to utilize a qualified AI solution, then it could potentially increase its efficiency and effectiveness.
  • Qualified is an AI Solution that can help you get the most out of your Salesforce.com CRM. Qualified is designed to provide real-time lead qualification, and to automatically qualify leads that meet your defined qualification criteria.
  • With Qualified, you can automate your lead qualification process so that your team can focus on closing deals rather than qualifying leads. In addition to automating the lead qualification process, Qualified also allows you to personalize the experience of your website visitors by providing them with relevant content based on their interests.
  • To qualify leads using Qualified, you simply upload your lead data into the Qualified platform. Once your lead data is uploaded, Qualified allows you to define specific qualification criteria and apply those qualification criteria to each lead in your database.

!
Use With Caution

  • Once your qualification criteria are defined, Qualified will automatically identify which leads meet the qualification criteria and which ones do not. If a lead meets the qualification criteria, Qualified will automatically qualify the lead for your sales team to contact.
  • Qualified can also be used to route leads to the correct member of your sales team. This means that when a lead is qualified by Qualified, it can be automatically routed to the correct person on your sales team to follow-up and close the deal.
  • Qualified is also integrated with your Salesforce.com CRM system. This means that all of the qualified leads are automatically added to your Salesforce.com CRM system, and all of the activity associated with each lead is tracked in your Salesforce.com CRM system.
  • Qualifying Leads Using Qualified is simple. First, you will need to upload your lead data into the Qualified platform. Once your lead data is uploaded into the Qualified platform, you can define your qualification criteria and apply those qualification criteria to each lead in your database. Beginning with the following text:

Not Recommended For

  • Small businesses or start-ups on a small budget — cost and complexity are too much for small teams
  • Businesses that do not currently utilize Salesforce or have no intention of implementing Salesforce into their business
  • Businesses that require rapid time-to-value — long term implementation timeframes can create an issue for timely needs
  • Teams that prioritize ease-of-use and simplicity — Qualified has a complex set-up and a high learning curve
Expert's Conclusion

Qualified is the preferred platform for large-enterprise B2B companies that are already utilizing Salesforce and need AI driven pipeline automation on a larger scale; however, it requires an organization that has the budget and maturity level to effectively utilize its sophisticated enterprise-grade approach

Best For
In addition, there are several other factors that can determine whether an organization would benefit from using a qualified AI solution. Some of these include: Organization size, Organization complexity, Organization technology environment, and Organization budget.If an organization is able to provide the appropriate resources to utilize a qualified AI solution, then it could potentially increase its efficiency and effectiveness.Qualified is an AI Solution that can help you get the most out of your Salesforce.com CRM. Qualified is designed to provide real-time lead qualification, and to automatically qualify leads that meet your defined qualification criteria.

What do expert reviews and research say about Qualified?

Key Findings

Qualified is a rapidly maturing AI powered agentic marketing platform created in 2018 by two former Salesforce executives and is utilized by over 500 large-enterprise clients such as Asana, Box and Plaid. Qualified provides a clear demonstration of product/market fit with continued innovation (the tenth major release of Piper) and provides measurable results (25-35% increase in qualified leads and 2-3 times improvement in conversions) due to its ability to deeply integrate with Salesforce and provide autonomous AI agent functionality. The recent release of the PiperX super-agent, which includes multi-modal engagement capability (text, voice, video) further indicates Qualified's intent to evolve towards full funnel pipeline management.

Data Quality

Excellent — comprehensive public data from official Qualified website, platform documentation, Business Wire press releases, comparison analyses, and customer case studies. Company provides detailed information on features, integrations, customer logos, and product roadmap. Some enterprise-specific pricing and detailed SLA metrics require direct sales contact.

Risk Factors

!
Dependence on Salesforce — Qualified's value proposition will be diminished if used by non-Salesforce organizations
!
Complex implementation — the 3-4 month implementation timeframe along with the learning curve can limit adoption for small teams
!
Rapidly evolving AI marketplace — Qualified's technology stack and competitive environment is rapidly evolving
!
Enterprise pricing — Qualified requires a substantial upfront investment in order to realize return-on-investment
!
Relatively new agentic AI capabilities — PiperX is still in development as of August 2025
Last updated: February 2026

What Additional Information Is Available for Qualified?

Founder Story and Company Background

Qualified was founded in 2018 by two former Salesforce executives to fix an important problem in B2B sales: many potential customers visit your site but do not engage – even when you know them to be the perfect prospect. Today Qualified serves over 500 leading brands and continues to innovate its agentic marketing technology to better support sales teams.

AI SDR Evolution - Piper Development

Piper was launched in April 2024 as the first AI SDR agent for high-intent inbound leads. By August 2025 Qualified had introduced PiperX; the world’s first full-funnel AI SDR superagent with multi-modal capabilities (text, voice, digital video) to manage the entire pipeline from lead capture, nurturing and conversion at all funnel stages.

Technology Architecture

Qualified’s platform is built natively on the Salesforce Platform and includes the infrastructure required to access each Sales Cloud model using thousands of data points. Because it is built natively on the Salesforce Platform, Qualified’s platform provides deeper integration into the Salesforce ecosystem than typical third-party applications can provide. As such, Qualified’s platform provides seamless GTM data unification.

Key Capabilities and Differentiation

Qualified’s platform provides unique insights about website visitors with their use of behavioral tracking, predictive routing, conversation analysis and contextual messaging. In addition, the platform uses intent recognition and smart engagement scoring and offers automated personalization options. With multi-modal engagement options, AI agents are able to present themselves to buyers as digital humans or interactive orbs to provide immediate answers to buyer inquiries.

Multi-Agent Infrastructure

PiperX introduces the concept of multi-agent infrastructure and supports capabilities like instant meeting bookings, personalized email generation, dynamic offer creation and on-demand conversations. Additionally, PiperX will adjust to changing buyer behaviors and business objectives with the same level of precision as Qualified’s current products.

Market Positioning

Qualified is a qualified sales platform that provides a digital sales assistant called Piper to help customers find what they are looking for by asking questions and finding answers. The target market is B2B companies that have long sales cycles with many decision-makers and purchase large dollar amounts. Success patterns demonstrate that Qualified has the most success with website driven sales models. Qualified is a competitor to Relevance AI for AI based sales engagement, however, Qualified differentiates itself through its ability to provide enterprise level sales engagement, deep Salesforce integrations and complete funnel automation.

Agentic Marketing Era

CEO Kraig Swendsrud states that Qualified is leading the way in the Agentic Marketing Era, or when AI agents are no longer supplemental, but instead central to marketing efforts. With over 500 companies having hired Piper as a constant teammate, Qualified is solidifying its position as a leader in this space.

What Are the Best Alternatives to Qualified?

  • •
    Relevance AI: A fast to implement, typically 2-3 weeks, easy to use AI sales platform that uses contextual understanding, which results in a 30-40% improvement in customer engagement and a doubling of response rates compared to other platforms. This product will best be used by mid-sized companies, and growth stage companies who require a rapid rollout of an outreach program and want to focus on targeted outreach, while not requiring a direct connection to Salesforce. However, Qualified offers deeper enterprise features and Salesforce integrations.
  • •
    Salesforce Sales Cloud with Einstein AI: A native Salesforce application that integrates Einstein Copilot to assist with CRM based AI sales support, predictive lead scoring, conversation intelligence and deal forecasting. Qualifies as a simple application to deploy for current Salesforce users, but does not offer the same degree of specialization in terms of the overall AI based sales engagement experience offered by Qualified. Best suited for those organizations that wish to integrate AI into their existing Salesforce investment and do not need the specific engagement platform offered by Qualified.
  • •
    Outreach: An enterprise sales engagement platform that includes conversation intelligence, deal management and automated workflow capabilities. Offers very robust representative-centric tools and coaching capabilities; however, Qualified places more emphasis on developing autonomous AI based sales agents, such as Piper. Best suited for sales teams that place a higher emphasis on rep productivity and deal progression guidance, as opposed to developing an autonomous AI agent to engage with prospects.
  • •
    ZoomInfo: Provides a b2b intelligence and sales engagement platform that includes account intelligence, automated enrichment of research data and automated outreach to prospects. ZoomInfo is strong on the quality of their data and the prospecting process, but they do not have as much specialization in terms of autonomous agentic engagement. Therefore, best suited for companies looking to prioritize account intelligence and lead generation over autonomous conversion automation. (www.zoominfo.com)
  • •
    HubSpot Sales Hub: HubSpot provides an all in one CRM platform that includes AI enabled sales features such as assisting the user with emails, setting up meetings, and creating sales forecasts. While it has a lower price point and can be implemented faster than Qualified, it does not provide the same level of specialization in autonomous agent engagement. Therefore, best suited for small to mid-market companies who want a CRM that integrates with AI features as opposed to having a separate engagement platform. (www.hubspot.com)
  • •
    Apollo.io: Apollo.io provides a sales intelligence and engagement platform that combines prospecting, email outreach, and calling tools along with AI powered features. It is a more affordable option that also has a broader range of sales execution tools, however, it is also less advanced in its autonomous agentic capabilities. Therefore, best suited for sales teams who need to automate and execute the full scope of outbound sales and prospecting activities using a platform with the ability to support multiple users and workflows without requiring the high degree of complexity associated with large enterprise systems. (www.apollo.io)

What Are Qualified's Sales Ai Metrics?

68%
Meetings Booked Increase
118%
Conversations Increase
185%
New Customer Growth
1,500+ 5-star
G2 Reviews

What Conversation Intelligence Features Does Qualified Offer?

Live Chat, Voice & Video

Real time conversation with the buyer through either chat, voice or video

AI-Powered Chatbots

24/7 Engagement with the buyer through qualifying questions

Real-Time Lead Qualification

Use of conversational AI for Instant Buyer Qualification

Guided Website Tours

Provide interactive product tour's within the conversation

Dynamic Content Offers

Present personalized offer's in real time

Buyer Committee Engagement

Ability to nurture multiple stake holders at once

What Is Qualified's Lead Scoring Capabilities?

Scoring Model
AI-driven intent signals and behavioral scoring
Signal Sources
Website activity, email engagement, buying intent data
Pipeline Forecasting
Real-time pipeline health and conversion predictions
High-Intent Alerts
Instant notifications for notable buyer events
Account-Based Prioritization
ABM integration for targeting high-value accounts
CRM Integration
Native Salesforce Platform integration

How Does Qualified Optimize Marketing Campaigns?

Agentic Email Automation

AI Agent will reply and nurture the buyer through the buyers email inbox

Personalized Offers

Dynamically display content based on the buyers current Journey Stage

Multi-Channel Attribution

Track buyer engagement across your website and email

Real-Time Routing

ABM Campaign Support

Deliver scalable account based marketing experiences

Pipeline Performance Tracking

Monitor the effectiveness of your AI agents centrally

What Supported Channels Does Qualified Support?

Website ChatLive Video CallsVoice CallsEmail InboxSalesforce CRMWeb Forms

How Does Qualified's Sales Methodology Support Compare?

MethodologySupport LevelFeatures
Conversational SellingNativeAI-powered qualification through natural conversations
ABM (Account-Based)NativeHigh-value account targeting and personalization
MEDDICSupportedMetrics, Economic Buyer, Decision Criteria tracking via AI
BANTSupportedAI qualification captures Budget, Authority, Need, Timeline
Custom FrameworkConfigurableCustom qualification criteria and routing rules

What Is Qualified's Revenue Intelligence?

Pipeline Generation
Autonomous inbound pipeline creation at scale
Real-Time Intent Data
GTM data unification across all channels
Conversion Tracking
Website visitor to booked meeting conversion
Agent Performance
Piper performance monitoring and optimization
Salesforce Data Sync
Native bi-directional Salesforce synchronization
Executive Visibility
Central dashboard for pipeline health monitoring

Expert Reviews

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