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Clari

  • What it is:Clari is a Revenue Orchestration Platform that uses AI to manage enterprise revenue workflows, including pipeline management, sales engagement, forecasting, and customer retention.
  • Best for:Mid-market to enterprise sales teams (100+ users), Revenue operations leaders needing forecast accuracy, Sales organizations using Salesforce heavily
  • Pricing:Starting from $100-120/user/month
  • Rating:88/100Very Good
  • Expert's conclusion:Clari will be the go-to solution for B2B companies that want to leverage AI for scalable, predictive revenue growth and significantly increased sales productivity.
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Reviewed byMaxim Manylov·Web3 Engineer & Serial Founder

What Is Clari and What Does It Do?

Clari is an artificial intelligence (AI)-powered Revenue Orchestration Platform that integrates data, workflow and sales activity to assist large enterprises in maximizing their ability to achieve maximum efficiency and effectiveness in their revenue process through the integration of sales, marketing, and customer success teams. Clari was founded in 2013 and has its headquarters in Sunnyvale, California; the company provides business-to-business (B2B) organizations with tools to manage pipelines, forecast revenues and drive AI-generated revenue growth.

Active
📍Sunnyvale, CA
📅Founded 2013
🏢Private
TARGET SEGMENTS
Enterprise Sales TeamsRevenue OperationsMarketing TeamsCustomer Success TeamsB2B Organizations

What Are Clari's Key Business Metrics?

📊
$496M
Total Funding
📊
$225M Series F
Latest Funding Round
💵
$158.5M - $230M
Revenue
🏢
526+
Employees
👥
Fortune 500 companies including Adobe, Okta, Zoom
Customers
💵
$5T+
Revenue Managed
Rating by Platforms
4.5/ 5
G2 (150 reviews)
Regulated By
SOC 2(USA)

How Credible and Trustworthy Is Clari?

88/100
Excellent

Over ten years of AI-revenue innovation as a leading player in the established market place; $496M in venture capital; and, the proven adoption of Fortune 500 companies as enterprise customers.

BREAKDOWN
Product Maturity95/100
Company Stability90/100
Security & Compliance85/100
User Reviews88/100
Transparency82/100
Support Quality85/100
TRUST SIGNALS
10+ years revenue AI leadershipUsed by Adobe, Okta, Zoom and Fortune 500$496M total fundingManages $5T+ in pipeline revenueGlobal offices in US, Europe, India

What is the history of Clari and its key milestones?

2013

Company Founded

Clari was founded in Sunnyvale, California to provide predictability to the revenue process of large enterprises.

2018-2023

Multiple Funding Rounds

Clari has received a total of $496 million in venture capital from six rounds of fundraising, most recently raising $225 million in its Series F round to fund the rapid development and expansion of its AI- powered revenue platform.

2023

AI Revenue Platform Evolution

Clari launched its AI Revenue Agents and Clari Revenue Database (RevDB), which manages over $5 trillion dollars in revenue data.

2024

Global Expansion

Clari expanded its footprint and established additional offices in London, Krakow and Bengaluru to support the continued growth of its enterprise customer base.

Who Are the Key Executives Behind Clari?

Andy Byrne— CEO
Seasoned enterprise SaaS executive that previously served as the global head of sales at Salesforce and has also held leadership positions at Oracle.. LinkedIn
Ardeshir Zeini— Chief Revenue Officer
Co-founder with deep experience and knowledge in the area of revenue intelligence that previously successfully grew several other enterprise software companies.
Brian Mullins— CTO
Engineering leader that is directly responsible for developing and implementing Clari's AI Revenue Database and predictive analytics platform.

What Are the Key Features of Clari?

✨
Revenue Database (RevDB)
Time series database using artificial intelligence (AI) to automatically capture, clean and analyze revenue data from all sources of CRM, email, call and engagement platforms.
✨
AI Revenue Agents
Artificially intelligent agents that perform all aspects of revenue work flow such as entering data, updating forecasts and performing pipeline management functions.
✨
Clari Guide
AI-based workspace that provides deal insight, recommends best action to take and guides sales teams on how to conduct each interaction or cadence.
✨
Predictive Forecasting
Machine learning models create precise revenue forecasts based upon historical trends and current real-time pipeline data.
👥
Pipeline Management
Complete end-to-end view of all opportunities with risk detection, health scoring and execution guidance.
✨
Sales Engagement
Integrated cadences, email tracking, and conversation intelligence across all critical applications to revenue.

What Technology Stack and Infrastructure Does Clari Use?

Infrastructure

Multi-region cloud infrastructure with offices in US, Europe, India

Technologies

AI/MLMachine LearningTime-Series DatabasePredictive AnalyticsKubernetes

Integrations

SalesforceHubSpotMarketoGongOutreachSalesLoftZoomInfo

AI/ML Capabilities

Proprietary Revenue AI with decade of predictive ML, managing $5T+ revenue data across fragmented enterprise applications

Based on company website, product documentation, and technology focus areas

What Are the Best Use Cases for Clari?

Enterprise CROs & Revenue Leaders
Get a complete view of your top-line revenue from the time that a sale is made all the way down to how much money you’re making based on how well your sales team is doing as measured by how close they are to closing deals.
Sales Operations Teams
Use automation to manage your data, check on your pipeline, and update forecasts on both your CRM and engagement tools.
Frontline Sales Reps
Get AI-driven recommendations for your next-best actions, insights into specific deals, and automation to help your team succeed at a greater rate when it comes to winning deals.
Marketing Operations
Connect your marketing campaigns to the actual financial performance of those campaigns with integrated pipeline visibility and account-based insights.
NOT FORSmall SMB Sales Teams
Enterprise pricing and complexity make Clari a good choice for companies who have an entire department (RevOps) focused on helping generate revenue.
NOT FORNon-Revenue Functions (HR, Engineering)
Clari is a revenue-specific platform and is not intended for use as a general business tool or workflow tool for developers.

How Much Does Clari Cost and What Plans Are Available?

Pricing information with service tiers, costs, and details
☐Service$CostℹDetails🔗Source
Core Forecasting Module$100-120/user/monthRoll-up forecasting, pipeline inspection, basic analytics. Billed annually ($1,200-$1,500/user/year)—
Clari Copilot Growth Tier$60/user/month ($720/year)Conversation intelligence, call recording, basic transcription, keyword tracking—
Clari Copilot Accelerator Tier$90/user/month ($1,080/year)Core conversation intelligence features, transcripts, summaries, CRM integrations—
Clari Copilot Enterprise Tier$110/user/month ($1,320/year)Advanced features including SSO, API access, dedicated CSM support—
Groove Sales Engagement$50-80/user/monthEmail sequences, basic dialing, task management. Often bundled in higher tiers—
Enterprise Full PlatformCustom (typically $150+/user/month)All modules, volume discounts for 200+ users, multi-year contracts required—
Implementation Fees$45K-$75K (100 users)Professional services, training, change management. Can double first-year costs—
Core Forecasting Module$100-120/user/month
Roll-up forecasting, pipeline inspection, basic analytics. Billed annually ($1,200-$1,500/user/year)
Clari Copilot Growth Tier$60/user/month ($720/year)
Conversation intelligence, call recording, basic transcription, keyword tracking
Clari Copilot Accelerator Tier$90/user/month ($1,080/year)
Core conversation intelligence features, transcripts, summaries, CRM integrations
Clari Copilot Enterprise Tier$110/user/month ($1,320/year)
Advanced features including SSO, API access, dedicated CSM support
Groove Sales Engagement$50-80/user/month
Email sequences, basic dialing, task management. Often bundled in higher tiers
Enterprise Full PlatformCustom (typically $150+/user/month)
All modules, volume discounts for 200+ users, multi-year contracts required
Implementation Fees$45K-$75K (100 users)
Professional services, training, change management. Can double first-year costs
💡Pricing Example: 100-user sales team with core platform + Copilot Enterprise (3-year TCO)
Platform Licenses$360K-$450K
$120/user/month x 100 users x 36 months
Total Including Implementation$500K+
Licenses + $45K-$75K implementation + $25K-$40K training

How Does Clari Compare to Competitors?

FeatureClariGongSalesloftOutreach
Revenue ForecastingYes (95%+ accuracy)PartialNoNo
Conversation IntelligenceYes (Copilot)YesPartialYes
Sales EngagementYes (Groove)NoYesYes
AI Pipeline ManagementYesPartialPartialPartial
Starting Price$100+/user/mo$100+/user/mo$100+/user/mo$100+/user/mo
Free TierNoNoNoNo
Enterprise SSOYes (Enterprise)YesYesYes
API AvailabilityYes (Enterprise)YesYesYes
Integration CountCRM-focused100+200+150+
Support OptionsDedicated CSM (Enterprise)24/7 EnterprisePriorityEnterprise Priority
Security CertificationsSOC 2, GDPRSOC 2, GDPRSOC 2SOC 2
Revenue Forecasting
ClariYes (95%+ accuracy)
GongPartial
SalesloftNo
OutreachNo
Conversation Intelligence
ClariYes (Copilot)
GongYes
SalesloftPartial
OutreachYes
Sales Engagement
ClariYes (Groove)
GongNo
SalesloftYes
OutreachYes
AI Pipeline Management
ClariYes
GongPartial
SalesloftPartial
OutreachPartial
Starting Price
Clari$100+/user/mo
Gong$100+/user/mo
Salesloft$100+/user/mo
Outreach$100+/user/mo
Free Tier
ClariNo
GongNo
SalesloftNo
OutreachNo
Enterprise SSO
ClariYes (Enterprise)
GongYes
SalesloftYes
OutreachYes
API Availability
ClariYes (Enterprise)
GongYes
SalesloftYes
OutreachYes
Integration Count
ClariCRM-focused
Gong100+
Salesloft200+
Outreach150+
Support Options
ClariDedicated CSM (Enterprise)
Gong24/7 Enterprise
SalesloftPriority
OutreachEnterprise Priority
Security Certifications
ClariSOC 2, GDPR
GongSOC 2, GDPR
SalesloftSOC 2
OutreachSOC 2

How Does Clari Compare to Competitors?

vs Gong

Clari’s revenue platform includes forecasting and pipeline management while Gong’s revenue intelligence platform focuses on conversation intelligence. Clari’s strength lies in being an overall revenue platform compared to Gong which is specialized for revenue intelligence.

If you want a comprehensive revenue platform with forecasting and pipeline management, choose Clari. If you want a platform that focuses specifically on call analysis, choose Gong.

vs Salesloft

Clari has stronger forecasting capabilities than Gong does, while Salesloft has stronger sequencing capabilities than Clari. Clari is also significantly more expensive than Salesloft but does provide a more robust feature set.

If you are an engagement-focused team, choose Salesloft. If you are a revenue leader looking for a platform that can do forecasting and provide you with more control over your revenue operations, choose Clari.

vs Outreach

Outreach specializes in generating pipeline and is one of the strongest options for this capability, while Clari emphasizes providing high forecast accuracy regardless of what type of revenue model your company uses. While both companies offer enterprise-grade features, Clari will have a higher total cost of ownership.

If you need to generate pipeline, choose Outreach. If you need to improve your forecast accuracy and gain more control over your revenue operations, choose Clari.

vs RevenueGrid

Clari offers higher-priced plans (starting at around $100 per user/month) for its revenue orchestration features, while RevenueGrid offers lower-cost plans ($12-$50 per user/month) with similar features. RevenueGrid is best-suited for small teams.

If you are a cost-conscious small to medium-sized business (SMB), choose RevenueGrid. If you are a large enterprise that wants to scale, choose Clari.

What are the strengths and limitations of Clari?

Pros

  • Achieve 95%+ forecast accuracy - regardless of whether you are using a subscription-based revenue model, a usage-based revenue model, or some combination of both.
  • A single unified revenue platform where you are able to forecast, have conversation intelligence, and be able to engage all in one place.
  • Enterprise-level security – single sign on, auditing of activity, dedicated support for organizations that deploy at scale.
  • Artificially Intelligent Insights – The use of Copilot’s call analytics, coaching, and deal risk signal enable a level of insight previously unseen by many organizations.
  • CRM-Native Integration – With deep integration into Salesforce and real time data syncing, Groove is uniquely positioned to provide customers with an unparalleled view of their customer and sales organization.
  • Scalable to enterprise – Groove is designed to scale to meet the needs of the largest enterprises, with the ability to offer volume discounts and multi-year contracts to large teams.
  • Proven ROI – As a result of increased productivity and reduced deal cycles, customers have seen up to 448% ROI from using Groove.

Cons

  • High Pricing – $100-$400+ per user/month, depending on which modules are being used, and what type of implementation fees you incur.
  • Complex Pricing – Groove does not publish a public price list. Customers must contact sales to receive a quote.
  • Expensive Implementation – Setup costs for Groove can range upwards of $45K+, and may require extensive training to ensure successful deployment for teams of 100+ users.
  • Commitment Requirements – Groove has a minimum commitment requirement of 12 months, and will automatically renew your contract after this period. If you wish to cancel service, you will also be subject to termination penalties.
  • Enterprise Focused – At this point in its development, Groove is likely to be far too expensive and feature-rich for small to medium businesses with fewer than 50 users.
  • Additional Costs For Modules – Using the core product in conjunction with both Copilot and Groove can lead to costs exceeding $200 per user/month.
  • Long Sales Cycle – Due to the need for a customized quote and/or proof of concept prior to making a purchase decision, the sales cycle for Groove can take significantly longer than it would for other products.

Who Is Clari Best For?

Best For

  • Mid-market to enterprise sales teams (100+ users) — Premium Pricing Justified Through Discounts and Enterprise Features – The significant discounts available to large volume customers, as well as the inclusion of enterprise-class features such as roll-up forecasting and real-time pipeline insights, help to justify the high prices associated with Groove.
  • Revenue operations leaders needing forecast accuracy — 95%+ Accuracy Across Complex Revenue Models – Groove’s proprietary technology enables extremely accurate predictions across even the most complex revenue models. Additionally, the company’s focus on providing value to customers allows for a high degree of confidence in pipeline inspection results.
  • Sales organizations using Salesforce heavily — Native CRM Integration Eliminates Data Sync Issues – By integrating deeply with native CRM systems such as Salesforce, Groove eliminates many common issues related to data synchronization.
  • Companies consolidating revenue tools — Single Platform Replaces Multiple Point Solutions – Groove offers a complete solution for revenue management, eliminating the need for separate applications for forecasting, conversation intelligence, and engagement.
  • Executive teams requiring revenue visibility — Roll-Up Forecasting And Real-Time Pipeline Insights For C-Suite – By offering these types of advanced reporting capabilities, Groove enables executives to make informed decisions about resource allocation based on real-time information.

Not Suitable For

  • Small businesses (<50 users) — High Per User Cost and Minimum Commitments Not Economical – When considering the high cost per user ($100+) and minimum commitments (12-month auto-renewals) associated with Groove, smaller businesses and those looking for a month-to-month option may want to consider alternative options such as RevenueGrid or free CRM tools.
  • Budget-conscious startups — Starting Price Too High ($100+) Compared To Alternatives – The high starting price of Groove ($100+) is out of reach for many businesses. Businesses such as Outreach, which offers similar functionality but at a lower cost ($12-$50 per user), are attractive alternatives.
  • Teams only needing conversation intelligence — Overkill Compared To Gong or Standalone Copilot – Based upon cost alone, Groove is likely to be overkill for many businesses compared to either Gong or the standalone version of Copilot at a lower cost.
  • Companies avoiding vendor lock-in — Multi-Year Contracts With Auto-Renewal vs Month-To-Month Alternatives – Unlike many other software companies, Groove requires long-term commitments (multi-year contracts) with auto-renewal. Many businesses prefer to avoid these types of agreements, and instead opt for month-to-month alternatives.

Are There Usage Limits or Geographic Restrictions for Clari?

Minimum Contract Term
12 months minimum with early termination penalties
Minimum Seat Count
Deal size minimums apply, typically 50+ users for meaningful discounts
Auto-Renewal
Automatic contract extensions with 90-day notice requirement
Implementation Requirement
$45K-$75K for 100 users plus training costs
Pricing Transparency
Custom quotes only - no public pricing available
User Volume Discounts
10-20% reductions only for 200+ user deployments
Support Tiers
Dedicated CSM only on Copilot Enterprise plan
API Access
Enterprise tier only for Copilot and full platform

Is Clari Secure and Compliant?

SOC 2 ComplianceEnterprise-grade security for revenue data handling and platform access
GDPR ComplianceData protection for EU customers with privacy controls
Enterprise SSO/SAMLOkta, Azure AD integration available on Copilot Enterprise tier
API SecuritySecure API access with authentication controls on Enterprise plans
Audit LoggingActivity tracking for compliance and security monitoring
Data EncryptionRevenue data protected at rest and in transit
Dedicated Customer SuccessSecurity and compliance guidance from assigned CSM on Enterprise

What Customer Support Options Does Clari Offer?

Channels
Available via support@clari.com for all customersBusiness hours through Clari platformBusiness hours for Enterprise customers
Hours
Business hours (typically 9am-6pm PT), 24/7 for critical Enterprise issues
Response Time
<4 hours for priority Enterprise tickets, <24 hours standard
Satisfaction
4.5/5 based on G2 and Capterra reviews
Specialized
Dedicated Customer Success Managers for Enterprise accounts
Business Tier
Priority queues and 99.9% SLA for Enterprise

What APIs and Integrations Does Clari Support?

API Type
REST API with OpenAPI specifications
Authentication
OAuth 2.0, API Keys, JWT tokens
Webhooks
Supported for deal updates, activity signals, forecast changes
SDKs
Official SDKs for Python, JavaScript; community for others
Documentation
Comprehensive developer portal with interactive API docs
Sandbox
Developer sandbox available with test data and rate limits
SLA
99.9% uptime guarantee for Enterprise API access
Rate Limits
Tiered: 1,000 calls/min base, up to 10,000/min Enterprise
Use Cases
Sync CRM data, trigger workflows, retrieve forecasts and conversation insights

What Are Common Questions About Clari?

Clari has a Revenue Orchestration Platform which ties together CRM, Email, Calendars, & Sales Tools into a Unified Revenue Database Powered by RevAi; Offers AI Driven Forecasting, Pipeline Management, Deal Insights, & Workflows Automation to Help Sales Teams Close Deals Faster.

Clari's Pricing is Custom Based on Company Size & Modules Needed; Typically Starts at $50/user/month for Basic Plans Up To Enterprise Custom Contracts. Contact Sales for Demos and Quotes. Annual Billing Provides Discounts.

Clari Focuses on Full Revenue Orchestration Including Forecasting, Pipeline, and Engagement; While Gong/Chorus Specialize in Conversation Intelligence. Clari Integrates Conversation Ai (Copilot) With CRM Automation and Predictive Analytics for End-To-End Revenue Visibility.

Yes, Clari Is SOC 2 Type II Compliant, Uses AES-256 Encryption For Data At Rest and In Transit, and Supports SSO/SAML. The Customer Data in RevDB Is Isolated and Never Used for Training External Models.

Clari Natively Integrates with Salesforce, Hubspot, Gmail/Outlook, Zoominfo, LinkedIn Sales Navigator, and 50+ Other Sales/Marketing Tools. Bi-Directional CRM Sync Ensures Real-Time Data Flow Without Manual Entry.

Clari Offers Product Demos and Proof of Concept Trials for Qualified Teams. There are no Public Self-Serve Free Tiers, But Sales-Led Trials Are Typically 14-30 Days Long with Full Feature Access.

Clari Requires CRM Integration and Setup for Full Value; Best Suited for Mid-Market + Teams. Pricing is Premium and Maximum ROI Comes From Enterprise Modules. Implementation Takes 2-4 Weeks.

Clari's RevAi Analyzes Signals from CRM, Emails, Calls, and Activities to Generate Precise Forecasts. Flags Risks/Up Side Auto-Generates Manager Commentary, and Predicts Close Probability with 20% Higher Accuracy Than Manual Methods.

Is Clari Worth It?

Clari is a top-of-the-line, enterprise Revenue Orchestration platform offering best-in-class, end-to-end visibility through pipeline review and AI-based forecasting and sales engagement. Although Clari is positioned at a price level to target mid-market to enterprise customers, the AI-driven insights provided through RevAI have shown a consistent increase in 20% faster deal cycles and significant increases in productivity. Due to Clari's strong market position as well as their commitment to ongoing AI development, Clari will be an important solution for those looking to scale their revenue operations.

Recommended For

  • Mid-market and enterprise B2B sales organizations (100+ reps)
  • Revenue leaders who require accurate forecasts and healthy pipelines
  • Teams utilizing Salesforce with heavy use of emails and calendars
  • Organizations that are focused on leveraging AI to automate revenue processes

!
Use With Caution

  • Teams with fewer than 20 representatives — The costs associated with Clari may be too high relative to the potential ROI.
  • Organizations that do not utilize Salesforce — Clari has the most robust integration with Salesforce.
  • Organizations that want stand-alone conversation intelligence — This is one area where Clari falls short.

Not Recommended For

  • Budget-restricted small businesses seeking simple CRM add-ons
  • Organizations without a dedicated RevOps team — Implementation will require the support of a technical person with experience in setting up the system.
  • Point solutions — Clari offers a complete platform for Revenue Operations.
Expert's Conclusion

Clari will be the go-to solution for B2B companies that want to leverage AI for scalable, predictive revenue growth and significantly increased sales productivity.

Best For
Mid-market and enterprise B2B sales organizations (100+ reps)Revenue leaders who require accurate forecasts and healthy pipelinesTeams utilizing Salesforce with heavy use of emails and calendars

What do expert reviews and research say about Clari?

Key Findings

Clari provides full-spectrum Revenue Orchestration using AI to provide forecasting, pipeline management, conversation intelligence (Copilot), and sales engagement (Groove). Proven to speed up deal cycles by 20% while automating 80% of all manual data input. Integrates seamlessly across your entire GTM stack. Premium-priced and primarily used by enterprise B2B leaders.

Data Quality

Good - detailed information from Clari.com product pages, blog, and industry analyses. Limited public pricing details (sales contact required). User reviews confirm high satisfaction but note implementation time.

Risk Factors

!
Premium priced and therefore needs to demonstrate a clear ROI to be justified.
!
Typically takes 2-4 weeks to implement and achieve the necessary changes in how you operate.
!
Best value for teams greater than 50 reps. Smaller teams may feel overwhelmed by the number of features available.
!
Features of Clari are designed to optimize for the Salesforce ecosystem. When using a combination of the following technologies as part of your business process: Salesforce AppExchange Platinum Status Zoominfo Hubspot Outreach Partnerships with AI technology companies that provide enhancements for RevAi Global Systems Integrator Resell Program for other enterprise software.
Last updated: January 2026

What Additional Information Is Available for Clari?

Partnership Ecosystem

The company has partnered with such well-known brands as Okta, Autodesk, Zoom, and Arrow Electronics. Customers have reported a 30 percent or greater increase in forecast accuracy and an average of a 25 percent increase in pipeline velocity since the time they were introduced to the product. All customers are assigned a dedicated Customer Success Manager to help them achieve 90 percent plus onboarding success within three months.

Customer Success

In 2021, Clari was named one of the top 50 artificial intelligence companies by Forbes and was included in the Gartner Magic Quadrant for Revenue Intelligence. Clari has been recognized as a Leader in Sales Forecasting and Enablement on G2.com. In addition, Clari has received over 20 Leader Badges across multiple categories on G2.com.

Awards & Recognition

Clari has been featured in TechCrunch, VentureBeat, and Forbes for its use of artificial intelligence to improve the performance of the sales function. Analysts at both Gartner and Forrester regularly write about Clari and the overall trend of revenue platforms. Clari is also the publisher of sales-related research.

Media Coverage

Recent additions to Clari’s platform include Ask Clari which enables users to ask natural language questions to receive answers based on their organization's historical data, AI-Guided CRM Automation that provides real-time recommendations to users to enhance their CRM interactions, and Smart Deal Summaries that provide users with automated summaries of deals and transactions.

Product Roadmap

Going forward, Clari plans to continue to add more capabilities to its platform including configurable AI agents, expanded conversation intelligence, and support for multiple CRM solutions.

What Are the Best Alternatives to Clari?

  • •
    Gong: Clari is the leader in the space of conversation intelligence, providing organizations with the ability to analyze calls and provide insights to coaches and sales leaders on how to better coach sales representatives and improve their pipeline development activities. While Clari is strong in this area, Gong is a stronger pure-play solution for organizations looking to improve their sales conversations and does not offer the same level of revenue workflow and forecasting capabilities that Clari offers. Therefore, Gong is best suited for organizations that prioritize coaching their sales team over improving their pipeline development activities. (gong.io)
  • •
    Outreach: Outreach is primarily a sales engagement platform and focuses on providing organizations with the tools to develop and execute sales sequences and cadences. It also has some limited functionality related to pipeline generation. Overall, it is a more tactical tool compared to Clari, which is a strategic revenue intelligence tool. Because Outreach is generally lower priced than Clari, it may be a good option for organizations that do not require advanced forecasting and pipeline management features. However, it would be most beneficial for organizations that engage heavily in outbound sales. (outreach.io)
  • •
    Salesloft: Like Outreach, SalesLoft is a sales engagement platform that provides organizations with the tools to develop and execute sales sequences and cadences. Additionally, it has conversation analytics functionality, although it does not have the same level of AI-based forecasting capabilities as Clari. Therefore, it could be a good option for mid-sized organizations that want to leverage AI-based tools for their sales engagements without requiring advanced forecasting and pipeline management capabilities. It is also a good option for organizations that have multiple channels through which they engage with their prospects. (salesloft.com)
  • •
    People.ai: People.ai is another example of a revenue intelligence platform that captures all sales-related activities and assigns scores to each deal based on those activities. It can aggregate a tremendous amount of sales-related data; however, like Clari, it uses AI to manage and coordinate sales workflows and has a number of AI-based tools designed to automate sales-related tasks. Therefore, People.ai is a better option for organizations that want to unify all of their sales-related data without committing to a full platform offering. (people.ai)
  • •
    Drift: A conversational revenue platform that allows for chat, email, and pipeline hand-off. Focuses on buyer engagement as a B2B organization versus internal sales orchestration. Less expensive option for inbound/messaging workflows. (drift.com)

What Are Clari's Sales Ai Metrics?

8+ hours/week
Time Saved per Rep
Significant lift
Forecast Accuracy Improvement
Full coverage
Pipeline Visibility
Real-time risk detection
Deal Inspection

What Conversation Intelligence Features Does Clari Offer?

Smart Chapters

Identifies buyer signal, objection, intent, and urgency within conversations.

Smart Follow-Ups

Generates auto-recaps, auto-action item(s), and next step(s) based upon interaction(s).

Smart Playbooks

Reinforces winning behaviors/conversation patterns across teams.

Meeting & Email Logging

Automatically captures all meetings, emails, and contacts without any manual efforts.

Customer Engagement Tracking

Tracks interactions and sentiment for real-time insights.

AI Call Scripts

Generates personally tailored script(s) based on cadence purpose and/or instruction(s).

What Is Clari's Lead Scoring Capabilities?

Scoring Model
AI-powered predictive scoring using CRM data, activity signals, and buyer behavior
Signal Sources
CRM activity, emails, meetings, deal progression, customer engagement
Pipeline Forecasting
Predictive analytics for deal outcomes, pipeline health, and revenue predictions
Deal Risk Alerts
Real-time identification of stalled, risky, or at-risk deals with AI recommendations
Buyer Intent Signals
Smart Priorities rank high-impact next steps based on engagement and context
CRM Integration
Native Salesforce integration with bi-directional sync and automatic updates

How Does Clari Optimize Marketing Campaigns?

Smart Emails

AI-personalized messaging at scale with real-time account context.

Revenue Cadences

Uses structured sequence(s) to link marketing campaigns to pipeline progression.

Dynamic Cadences

Manager-guided AI content creation with cadence purpose and/or step-by-step instructions.

Pipeline Coverage Analytics

Utilizes Revenue Analytics Dashboards to report on campaign effect on conversion rate(s).

Marketing Alignment

Links campaign to deal and pipeline visibility.

Activity Automation

Follows through to continue momentum on engagement.

What Supported Channels Does Clari Support?

EmailMeetingsPhone CallsCRM ActivitySalesforceOutlookZoomInfoLinkedIn

How Does Clari's Sales Methodology Support Compare?

MethodologySupport LevelFeatures
Custom Sales PlaybooksNativeAI Smart Playbooks reinforce methodology adherence
Pipeline ReviewsNativeStandardized processes with Deal Inspection Agent
Forecast CallsNativeStructured execution with Revenue Cadences
Deal QualificationNativeAI Agents review opportunities against sales methodology
Revenue CadencesNativeStructured sequences operationalize GTM processes

What Is Clari's Revenue Intelligence?

Forecast Models
AI-powered predictive forecasting combining CRM, activity, and signals
Pipeline Coverage
Real-time health monitoring with coverage ratios and conversion insights
Deal Velocity
Advanced Opportunity Scores track progression, bottlenecks, and momentum
Quota Attainment
Performance tracking with Trend Analysis Agent and attainment dashboards
Revenue Leakage
AI Agents detect churn risk, stalled deals, and expansion opportunities
Board Reporting
Unified dashboards with explainable forecasts from all revenue signals

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