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People.ai

  • What it is:People.ai is the industry's leading AI-powered Revenue Operations and Intelligence platform that automates capture and analysis of GTM activity data like emails, contacts, and meetings to drive sales, marketing, and revenue growth.
  • Best for:Mid-market B2B sales teams (100-1000 employees), Sales leaders needing forecast accuracy, Companies heavily using Salesforce
  • Pricing:Starting from $1/year
  • Rating:82/100Very Good
  • Expert's conclusion:People.ai is Best Suited For Large-Scale Enterprise Sales Teams to Automate Revenue Intelligence And CRM Workflows Where Manual Entry Hinders Performance.
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Reviewed byMaxim Manylov·Web3 Engineer & Serial Founder

What Is People.ai and What Does It Do?

What does People.ai do? People.ai has a Revenue Operations & Intelligence platform which is an AI system (patented) that converts Business Activity Data created by Sales, Marketing and Operational Teams into Insights and Recommendations. The system collects information about business activities via email, calendar, calls and meetings and enhances CRM systems such as Salesforce to increase Productivity, Coaching and Growth of Revenue. People.ai supports large corporations (Enterprise) such as Zoom, Okta, Verizon, IBM, Cisco and Palo Alto Networks.

Active
📍San Francisco, CA
📅Founded 2016
🏢Private
TARGET SEGMENTS
Sales TeamsMarketing TeamsRevenue OperationsCustomer Success TeamsB2B Enterprises

What Are People.ai's Key Business Metrics?

👥
Enterprise clients including Zoom, Okta, Cisco, IBM
Customers
📊
$239B in closed deals, 1.1B sales activities
AI Training Data
📊
350M sales activities, 40M contacts, $100B deals
Historical Training
💵
$38M
Estimated 2022 Revenue
📊
10+
Years in Operation

How Credible and Trustworthy Is People.ai?

82/100
Good

How long have people.ai been around? People.ai are established for over a 10-year period and use their own patented AI technology to serve Fortune 500 companies; however the lack of public metrics and the small amount of reviews means there is less transparency available.

BREAKDOWN
Product Maturity90/100
Company Stability85/100
Security & Compliance80/100
User Reviews70/100
Transparency70/100
Support Quality80/100
TRUST SIGNALS
Trusted by Zoom, Okta, Cisco, IBM, VerizonPatented AI technologyY Combinator-backed10+ years enterprise experienceTrained on $239B+ closed deals

What is the history of People.ai and its key milestones?

2016

Company Founded

Who founded People.ai and when and where was it founded? People.ai were founded by Oleg Rogynskyy in San Francisco with the intention of utilizing AI to automatically collect Sales Data and provide the MEDDIC Framework.

2016

Y Combinator Acceptance

Were People.ai accepted into any incubators or accelerators? If so which ones. Yes, People.ai were selected to join the Y Combinator Summer 2016 program to validate the Product-Market Fit based on more than 40 customer conversations.

2022

Revenue Milestone

Do you know how much money does People.ai make per year? If so what is it? Third party estimates indicate People.ai generate approximately $38 million in annual revenue, indicating the company is achieving significant traction within its target markets.

2023

AI Data Scale

Do you know how many Sales Activities did People.ai's AI get trained on? Also, how much money did those activities represent? The People.ai AI was trained on 1.1 billion sales activities that represented $239 billion in closed Enterprise Deals.

2024

Generative AI Expansion

Has People.ai's platform changed since the last time we looked at it? Yes, the People.ai Platform now includes Generative AI functionality built upon the existing data foundation of the People.ai Platform.

What Are the Key Features of People.ai?

✨
Automatic Activity Capture
Can People.ai collect all the GTM activity from emails, calendar, calls and virtual meetings without needing users to manually input this data? Yes, People.ai can capture all GTM Activity from email, calendar, calls and virtual meetings without requiring users to enter the data manually.
✨
AI-Powered CRM Enrichment
Does People.ai automatically match the captured activities to the corresponding Salesforce Account/Opportunity and enhance the Contact Record? Yes, People.ai will automatically map the captured activities to the related Salesforce Accounts/Opportunities and also enhance the Contact Records.
✨
Revenue Intelligence Insights
Will People.ai analyze my pipeline versus your historical trends and benchmarks to help me identify high risk deals and areas for coaching? Yes, People.ai will analyze your Pipeline compared to People.ai's historical Trends/Benchmarks to assist you in identifying High-Risk Deals and areas for Coaching.
✨
Patented Sales AI
Are People.ai's proprietary algorithms trained on 1.1B Sales Activities and $239B in Closed Deals accurate for providing Performance Analytics? Yes, People.ai's proprietary algorithms are trained on 1.1 billion sales activities and $239 billion in closed deals and they are very accurate in delivering precise performance analytics.
✨
Deal Health Monitoring
Will People.ai alert me to Single-Threaded Deals, Low Engagement and Missing Executive Sponsors for Proactive Interventions? Yes, People.ai will alert you to Single-Threaded Deals, Low Engagement and Missing Executive Sponsors so that you can intervene proactively.
📊
ABM Optimization
Can People.ai provide visibility to Marketing Teams regarding Account Engagement to enable them to Optimize Account-Based Strategies? Yes, People.ai can provide visibility to Marketing Teams regarding Account Engagement enabling them to Optimize Account-Based Strategies.
✨
Enterprise Data Connectors
Are People.ai's native integrations with Salesforce along with BI Connectors to enable Unified Revenue Visibility across Systems? Yes, People.ai have native Salesforce Integrations plus BI Connectors to provide Unified Revenue Visibility across multiple systems.

What Technology Stack and Infrastructure Does People.ai Use?

Infrastructure

Cloud-based enterprise infrastructure

Technologies

AI/MLMachine LearningSalesforce APIEnterprise Data Processing

Integrations

SalesforceEmail PlatformsCalendar SystemsConference PlatformsCRM Systems

AI/ML Capabilities

Patented AI algorithms trained on 1.1B sales activities, 40M contacts, and $239B closed deals with generative AI capabilities for revenue intelligence and performance optimization

Inferred from product descriptions and enterprise integrations; specific technical stack not publicly detailed

What Are the Best Use Cases for People.ai?

Enterprise Sales Leaders
People.ai is a platform that eliminates the need for CRM users to manually enter their CRM data while providing total pipeline visibility, including AI-driven coaching insights based upon all of the rep's activities across emails, calls and meetings.
Revenue Operations Teams
People.ai enables organizations to create a single source of truth – a unified data foundation – that spans multiple GTM systems, allowing them to measure their actual ROI, identify process improvements and ensure predictable, quarter-over-quarter growth.
Marketing ABM Teams
By tracking account engagement across all touchpoints – email, phone, website, etc. – organizations are able to optimize their account-based marketing strategies and demonstrate campaign effectiveness and the resulting influence on pipeline progress.
Customer Success Managers
People.ai also allows organizations to identify new expansion opportunities through visibility into the entire customer engagement experience and automatically score account health using AI.
NOT FORSmall SMB Sales Teams (<20 reps)
People.ai was over-engineered for the scale of large enterprises, and therefore does not offer a compelling value proposition to organizations without significant GTM data complexity.
NOT FORB2C Consumer Marketing
As a result of its design focus on enterprise B2B GTM motion, People.ai is not well-suited for use in direct-to-consumer marketing workflows.

How Much Does People.ai Cost and What Plans Are Available?

Pricing information with service tiers, costs, and details
☐Service$CostℹDetails🔗Source
Basic Plan$1/yearEntry-level pricing, free version availableGetApp, SoftwareAdvice
Standard Subscription$50/user/monthCore revenue intelligence features, free trial availableSourceForge
EnterpriseCustom quote ($10,000+/year)Advanced AI forecasting, full SalesAI platform, dedicated support for mid-market and enterpriseUMU, SalesHive
Basic Plan$1/year
Entry-level pricing, free version available
GetApp, SoftwareAdvice
Standard Subscription$50/user/month
Core revenue intelligence features, free trial available
SourceForge
EnterpriseCustom quote ($10,000+/year)
Advanced AI forecasting, full SalesAI platform, dedicated support for mid-market and enterprise
UMU, SalesHive

How Does People.ai Compare to Competitors?

FeaturePeople.aiGongChorus.aiClari
Core FunctionalityRevenue Intelligence + AI ForecastingConversation IntelligenceConversation IntelligenceRevenue Operations
Pricing (Starting)$50/user/mo$100/user/mo$120/user/mo$65/user/mo
Free TierYes (limited)NoNoNo
Enterprise FeaturesYes (SOC 2, ISO 27001)YesYesYes
API AvailabilityYesYesYesYes
Integration CountSalesforce-native + broad GTM tools100+50+75+
Support OptionsServices team + enterprise support24/7 enterprisePriority supportDedicated CSM
Security CertificationsSOC 2 Type II, ISO 27001, GDPRSOC 2, GDPRSOC 2, GDPRSOC 2, GDPR
Core Functionality
People.aiRevenue Intelligence + AI Forecasting
GongConversation Intelligence
Chorus.aiConversation Intelligence
ClariRevenue Operations
Pricing (Starting)
People.ai$50/user/mo
Gong$100/user/mo
Chorus.ai$120/user/mo
Clari$65/user/mo
Free Tier
People.aiYes (limited)
GongNo
Chorus.aiNo
ClariNo
Enterprise Features
People.aiYes (SOC 2, ISO 27001)
GongYes
Chorus.aiYes
ClariYes
API Availability
People.aiYes
GongYes
Chorus.aiYes
ClariYes
Integration Count
People.aiSalesforce-native + broad GTM tools
Gong100+
Chorus.ai50+
Clari75+
Support Options
People.aiServices team + enterprise support
Gong24/7 enterprise
Chorus.aiPriority support
ClariDedicated CSM
Security Certifications
People.aiSOC 2 Type II, ISO 27001, GDPR
GongSOC 2, GDPR
Chorus.aiSOC 2, GDPR
ClariSOC 2, GDPR

How Does People.ai Compare to Competitors?

vs Gong

While both People.ai and Gong provide organizations with revenue intelligence capabilities focused around GTM motions, People.ai's AI native forecasting and Gong's excellence in call conversations provide differing use cases for each platform.

Although both platforms have similar roots in conversation intelligence, People.ai provides organizations with a broader set of data sources than just calls.

vs Clari

People.ai can be used to manage the overall pipeline and provide insights for an organization's broader GTM strategy, whereas Gong is best suited for call-specific insights.

In addition, People.ai has demonstrated more rapid growth in terms of AI forecasting capabilities per G2 recognition than Chorus which utilizes the ZoomInfo ecosystem.

vs Chorus.ai (ZoomInfo)

Both People.ai and Gong provide organizations with revenue operation solutions, however People.ai offers stronger capabilities for capturing data from collaboration tools and has a patented AI technology for matching.

Salesloft focuses on engagement cadences, while People.ai provides organizations with a passive ability to capture and analyze the rep's activities and provide insights.

vs Salesloft

Clary has a larger market share in terms of forecasting, and has positioned itself as a platform that is more sales focused.

Insight-driven selling via People.ai; Cadence automation via Salesloft.

What are the strengths and limitations of People.ai?

Pros

  • Complete GTM data capture — Unify email, calendar, calls, CRM, etc., automatically.
  • AI-Native Forecasting — Custom Agents Trained On Your Revenue Model.
  • Seamless Integration to Salesforce — Services Team Assures Smooth Deployment.
  • Enterprise Security — SOC 2 Type II; ISO 27001 Compliant; GDPR Compliant.
  • Pipeline Hygiene Tools — Bulk Salesforce Updates via PeopleGlass.
  • Strong Customer Validation — Used By Verizon; Cisco; Okta; Zoom.
  • High G2 Ratings — 4.8/5 Ease Of Use, Proven ROI Tracking.

Cons

  • Enterprise Pricing Only — $10K+ Annually; No Clear SMB Tiers.
  • Value Depends On CRM Hygiene — Requires Good Account Hierarchy & Adoption.
  • Custom Quotes Required — Opaque Pricing Lacks Transparency.
  • Sales Team Focus — Less Marketing Attribution Than Specialized Tools.
  • Services-Heavy Onboarding — May Require Professional Services For Full Value.
  • Limits To Activity Capture — Dependent Upon Email/Calendar Permissions And Adoption.
  • Younger Platform — Less Established Than Gong/Clari Incumbents.

Who Is People.ai Best For?

Best For

  • Mid-market B2B sales teams (100-1000 employees) — Provides Balance Between Enterprise Features And Affordable Pricing — Proven At Scale.
  • Sales leaders needing forecast accuracy — AI Agents + Unified View Of Pipeline Reduce Risk And Improve Commit Accuracy.
  • Companies heavily using Salesforce — Native Integration With PeopleGlass Bulk Editing Capabilities.
  • GTM teams with fragmented data sources — Patented AI Matching — Automatically Unifies Email/Calendar/CRM Activities.
  • Enterprise sales orgs (Verizon, Cisco scale) — Battle-Tested Security & Compliance For Regulated Industries.

Not Suitable For

  • Small teams (<50 employees) — High Minimum Pricing; Consider Free Tier Alternatives Like HubSpot Sales Hub.
  • Pure marketing teams — Sales/Revenue Intelligence Focus; Use Marketo Or HubSpot For Attribution.
  • Non-Salesforce users — Highest Value In The Salesforce Ecosystem; Consider Outreach For Agnostic.
  • Budget-conscious startups — Enterprise Pricing Model; Try Free Conversation Tools Like Fireflies.ai.

Are There Usage Limits or Geographic Restrictions for People.ai?

Pricing Tiers
$1/year basic, $50/user/month standard, $10K+/year enterprise
Free Version
Available with limitations
Free Trial
Available
Team Size Minimum
Enterprise pricing for small teams ~$10K/year
Data Sources
Email, calendar, calls, CRM (Salesforce primary)
Compliance Certifications
SOC 2 Type II, ISO 27001, GDPR
Geographic Availability
Global enterprise focus, US/EU primary

Is People.ai Secure and Compliant?

SOC 2 Type IIEnterprise-grade security certification for revenue intelligence platform.
ISO 27001Information security management system certification.
GDPR ComplianceFull compliance for EU data protection requirements.
Salesforce Integration SecurityNative integration with enterprise-grade data protection.
Data EncryptionGTM activity data protected in transit and at rest.
Enterprise SSO SupportSingle sign-on capabilities for large organizations.
Audit LoggingComplete visibility into platform usage and data access.

What Customer Support Options Does People.ai Offer?

Channels
Business hours, responsive per user reviewsAvailable through platformFor enterprise customers
Hours
Business hours (responsive support noted in reviews)
Response Time
Responsive support per G2 and TrustRadius reviews
Satisfaction
4.0+/5 across G2, TrustRadius; favorable mentions for responsiveness
Specialized
Customer success managers for enterprise accounts
Business Tier
Priority support for enterprise customers

What APIs and Integrations Does People.ai Support?

API Type
REST API for data capture and CRM integration
Authentication
OAuth and API keys for Salesforce, Dynamics integrations
Webhooks
Supported for real-time activity updates and notifications
SDKs
Native integrations with Salesforce AppExchange and Microsoft Dynamics
Documentation
Available via developer resources and product tours
Sandbox
Testing available through Salesforce sandbox environments
SLA
Enterprise-grade with SOC 2 Type II compliance
Rate Limits
Scalable for enterprise GTM activity volumes
Use Cases
Automate CRM enrichment, real-time pipeline updates, account insights

What Are Common Questions About People.ai?

People.ai collects and processes a broad set of GTM data — such as emails, calls, calendar events, tool interactions — and uses machine learning to generate actionable forecasts, opportunities, and recommendations based upon this collected data.

There are no public pricing tiers at People.ai, but pricing is generally offered in a tiered structure that can be customized through conversations with the sales team.

People.ai is designed for mid-sized and larger B2B companies and has been built for large-scale deployment.

The primary difference between People.ai and other conversation intelligence solutions like Drift, HubSpot Conversation Intelligence, etc. is that People.ai captures and auto-enriches data related to GTM activities across multiple channels and uses this data to deliver revenue intelligence capabilities, including forecasting, account-level execution and sales forecasting.

Yes, People.ai has achieved both SOC 2 Type II and ISO 27001 certification. Additionally, People.ai has also achieved GDPR compliance status and provides enterprise-grade security around customer interaction data.

People.ai integrates natively with many of the most popular CRM platforms such as Salesforce, Microsoft Dynamics 365 as well as with most major email providers and calendars. This allows People.ai to collect data from communication systems automatically.

Free trials are available; you should contact sales to get started on a free trial of the platform. Additionally, self-guided product tours are available on the People.ai website.

The best users for People.ai would be enterprise B2B sales teams; People.ai will likely be too much for smaller businesses. In addition, People.ai requires a CRM like Salesforce for full functionality.

Is People.ai Worth It?

One of the key features of People.ai is the use of AI to unify your pipeline data to create highly accurate forecasts of your future wins. As an example, some People.ai users have reported increases in their win rate as well as improvements in their overall pipeline visibility.

Recommended For

  • People.ai delivers enterprise-grade revenue intelligence by auto-capturing sales activity and auto-enriching CRM records for B2B teams to eliminate manual data entry.
  • G2 has reviewed People.ai and it has strong ratings. Many of the top brands that use People.ai include Cisco Systems, Zoom Video Communications, and others. These organizations are all utilizing People.ai to gain AI-driven GTM optimization.
  • Enterprise B2B sales teams using either Salesforce or Dynamics.
  • Revenue Operations Teams that need to automate activity collection. Companies that have GTM data spread out across various channels. Sales Leaders who want to improve their forecast accuracy.

!
Use With Caution

  • The Pricing Model for an Enterprise
  • Sales Teams Without a CRM System
  • Sales-Related GTM Functions With Limited Activity Data

Not Recommended For

  • Low-Cost Solutions for SMBs
  • Conversational Intelligence Needs Only
  • Companies That Avoid Cloud-Based Platforms
Expert's Conclusion

People.ai is Best Suited For Large-Scale Enterprise Sales Teams to Automate Revenue Intelligence And CRM Workflows Where Manual Entry Hinders Performance.

Best For
People.ai delivers enterprise-grade revenue intelligence by auto-capturing sales activity and auto-enriching CRM records for B2B teams to eliminate manual data entry.G2 has reviewed People.ai and it has strong ratings. Many of the top brands that use People.ai include Cisco Systems, Zoom Video Communications, and others. These organizations are all utilizing People.ai to gain AI-driven GTM optimization.Enterprise B2B sales teams using either Salesforce or Dynamics.

What do expert reviews and research say about People.ai?

Key Findings

People.ai Automates Enterprise Sales Data Capture Across Channels, Powers AI Forecasting & Account Insights Via The Salesai Platform. Has Major Brands Like Verizon, Cisco, Okta As Clients. Has A SOC 2 Security Rating. Has 4+ Star Ratings On G2 For Ease Of Use & Automation of Activities. Founded In 2016 & Has Raised $198 Million.

Data Quality

Good - detailed from official site, G2 reviews, Salesforce AppExchange, and analyst coverage. Pricing and full API specs require sales contact.

Risk Factors

!
Enterprise Pricing Is Not Publicly Disclosed.
!
CRM-Focused (Dependent On Salesforce/Dynamics).
!
The Market of Revenue Intelligence Has Competitors.
Last updated: February 2026

What Additional Information Is Available for People.ai?

Notable Customers

Trusted By Enterprise Leaders Including Verizon, Cisco, Okta, Zoom, Red Hat, IBM, Palo Alto Networks, Lyft, New Relic, And Tanium Across Tech, Telecom, Finance.

Security & Compliance

SOC 2 Type II, ISO 27001 Certified, GDPR Compliant. Provides Enterprise-Grade Data Protection for Sensitive GTM Activity.

Funding & Growth

Founded In 2016 in San Francisco. Has Raised $198 Million To Build An Automated Revenue Intelligence Platform Serving Hundreds of Mid-Market and Enterprise Customers.

Integrations Ecosystem

Available on Salesforce AppExchange; Launched AI Platform For Microsoft Dynamics 365 Sales. Includes Native Connections to Email, Calendars, Communication Tools.

Industry Recognition

High G2 Ratings (4+/5) For Reps Being Freed From Manual Entry Into CRM. Praised for Sales Forecasts, Pipeline Management, Account Insights.

What Are the Best Alternatives to People.ai?

  • •
    Gong: A Platform Focused On Call Analysis and Coaching for Sales Enablement Teams Prioritizing Rep Coaching. Deeper on Deal Insights from Recordings, But Less Than Full Activity Capture Across Email/Calendar. (Gong.io)
  • •
    Chorus.ai (ZoomInfo): The ability to record calls and analyze conversations via AI. Stronger revenue attribution from calls than CRM automation capabilities. Has been acquired by ZoomInfo; is best for review of a deal and identifying buyer signals. zoominfo.com
  • •
    Salesloft: A sales engagement platform that automates cadence and manages pipelines. Focuses more on deal execution rather than pure data collection; integrates very well with CRM systems. Is best for creating outbound sales sequences. salesloft.com
  • •
    Outreach: A sales execution platform which combines sequences, dialers and analytics. Provides a wide range of engagement tools but requires a great deal of manual setup. Best for high volume outbound teams. outreach.io
  • •
    Clari: A revenue operations platform for forecasting and managing pipelines. Provides stronger predictive analytics across multiple types of signals; has less automation around capturing data. Best for Rev Ops leaders who need to align forecasts. clari.com

What Are People.ai's Sales Ai Metrics?

20%+
Win Rate Improvement
27%
Seller Productivity Boost
Improved
Forecast Accuracy
Increased
CRM Adoption
Historical data
Contacts Sourced

What Conversation Intelligence Features Does People.ai Offer?

Activity Capture

Automated capture of emails, calls, meetings and GTM activities

Sentiment Analysis

Analysis of customer interactions to identify engagement patterns

Contact Mapping

Mapping of activities to correct account and opportunity

Sales Activity Tracking

Tracking of all seller interactions with benchmarking data

Risk Detection

Identifying potential risk and inefficiency in deals proactively

Next Best Actions

Context and recommendations provided by generative AI

What Is People.ai's Lead Scoring Capabilities?

Scoring Model
AI-driven behavioral scoring from GTM activities
Signal Sources
Emails, calls, meetings, CRM data, seller activities
Pipeline Forecasting
Custom AI agents trained on revenue model
Deal Risk Alerts
Proactive risk detection and stalled deal alerts
Opportunity Management
Deal scorecards, health inspection, leading indicators
CRM Integration
Salesforce, Microsoft Dynamics 365 native sync

How Does People.ai Optimize Marketing Campaigns?

Pipeline Attribution

Accurate attribution of marketing efforts to revenue

Activity Analytics

Analysis of GTM data across both sales and marketing

Account Insights

White space analysis and relationship mapping

Sales-Marketing Alignment

Improving alignment and ROI through unified data views

Engagement Scoring

Patterns of buyer engagement and buyer intent signals

Revenue Attribution

Impact of campaigns on pipeline and closed deals

What Supported Channels Does People.ai Support?

EmailsPhone CallsMeetingsSalesforceMicrosoft DynamicsGTM ActivitiesVideo Calls

How Does People.ai's Sales Methodology Support Compare?

MethodologySupport LevelFeatures
MEDDICNativeAccount plans, deal qualification scoring, opportunity management
Account PlanningNativeRelationship mapping, whitespace analysis, execution plans
Opportunity ManagementNativeDeal health inspection, risk detection, scorecards
Forecasting MethodologiesNativeCustom AI agents, pipeline coverage ratios
Custom FrameworksConfigurableAI adapts to unique sales processes and data

What Is People.ai's Revenue Intelligence?

Forecast Models
Custom AI agents trained on your revenue model
Pipeline Coverage
Real-time pipeline health and coverage ratios
Deal Inspection
Generative AI for instant account and deal health
Risk Management
Proactive risk uncovering and mitigation alerts
Buying Group Visibility
Complete view of engaged contacts and relationships
Executive Insights
Unified data foundation for GTM leadership

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