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Craft (AI features)

  • What it is:Craft (AI features) is an AI assistant in the Craft.do docs app that generates ideas, proofreads, translates, summarizes documents, and queries workspace content using models like GPT-4o.
  • Best for:Apple ecosystem users, Individual creators/writers, Small families/households
  • Pricing:Free tier available, paid plans from $8/month (annual) or $10/month
  • Rating:82/100Very Good
  • Expert's conclusion:Craft AI is ideal for knowledge workers who are seeking elegant, context aware AI as an integral part of their daily note taking and writing process.
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Reviewed byMaxim Manylov·Web3 Engineer & Serial Founder

What Is Craft (AI features) and What Does It Do?

Craft Docs is a technology startup that is building an AI-enabled note taking and document creation application for writing, planning, research and collaborating. Founded in 2019 by Balint Orosz, Craft Docs is known for creating beautiful, fast docs that can be synchronized in real time across devices. The company has shifted its focus from AI-powered agents and tools to serving over 1 million users (both individual and team) since establishing itself as a successful product.

Active
📍Budapest, Hungary
📅Founded 2019
🏢Private
TARGET SEGMENTS
IndividualsTeamsKnowledge WorkersOrganizations

What Are Craft (AI features)'s Key Business Metrics?

👥
1M+
Active Users
👥
50,000+
Paying Customers
📊
$20.2M
Total Funding
🏢
50-100
Employees
🏢
20 engineers
Engineering Team
📊
2
Funding Rounds
💵
<$5M
Revenue

How Credible and Trustworthy Is Craft (AI features)?

82/100
Good

The company is well-established and has strong user adoption. It has received significant awards and recognition from Apple for its AI enabled products and features, and has recently received additional investment from reputable investors in Series B round.

BREAKDOWN
Product Maturity85/100
Company Stability80/100
Security & Compliance70/100
User Reviews85/100
Transparency75/100
Support Quality80/100
TRUST SIGNALS
Mac App of the Year 20211M+ active users50K+ paying customersBacked by Creandum, Skyscanner founderSeries B funded

What is the history of Craft (AI features) and its key milestones?

2019

Company Founded

Craft Docs was founded by Balint Orosz who is a product design expert based in Budapest, Hungary.

2020

Product Launch

Initially Craft was released as a note-taking application that provided a great User Experience (UX), and offered cross-device synchronization.

2021

Mac App of the Year

Craft Docs won the Apple's Mac App of the Year award because of its exceptional User Experience.

2022

Seed Funding & Early AI

Craft Docs raised seed funding and then introduced the Craft AI Assistant shortly after ChatGPT was announced.

2023

Series B Funding

Craft Docs raised $12.2M in Series B funding from Creandum to grow the team and improve the overall capabilities of the application.

2025

AI Pivot

Craft Docs has developed several major AI agents including Craft Terminal and Sources Integration.

What Are the Key Features of Craft (AI features)?

✨
Craft Terminal
Craft Docs offers a new AI powered terminal interface that provides a visual Claude Code experience for non-technical users to run complex tasks.
✨
AI Sources
Users can connect external data sources such as APIs and databases to the AI agent in a secure manner without having to expose their credentials.
✨
Real-time Syncing
Craft Docs provides seamless cross-device synchronization of data across iOS, Android, iPad, Mac, Windows and Web platforms with very low latency.
✨
Beautiful Document Creation
Craft Docs uses a custom rendering stack to provide an exceptional visual design, deep-linking, and the ability to create and share content easily.
✨
AI Writing Assistant
Craft Docs offers advanced AI for writing, research, and productivity with the capability to utilize GPT-4o, shape recognition, and other features.
✨
Agentic Automations
Users can build automations for support tasks, data processing, and workflows using tool calling and orchestration.
👥
Tasks & Knowledge Management
Craft Docs offers an integrated platform that includes notes, tasks, and docs for personal and team-based knowledge management.

What Technology Stack and Infrastructure Does Craft (AI features) Use?

Infrastructure

AWS gateway for AI services with multi-platform native apps

Technologies

Custom rendering stackHTTP streamingAWS

Integrations

iOSAndroidiPadMacWindowsWebAPIsDatabasesMCP servers

AI/ML Capabilities

GPT-3.5/GPT-4o models with advanced agentic capabilities, tool calling, orchestration, visual understanding, and shape recognition

Based on engineering blog posts and technical descriptions from Pragmatic Engineer newsletter

What Are the Best Use Cases for Craft (AI features)?

Knowledge Workers
Users can create beautiful, shareable documents that are synced in real time across all of your devices and offer deep-linking for better collaboration.
Teams & Organizations
With an emphasis on UX and performance, enable your team to create, manage, and organize collaborative content and tasks in addition to creating a collaborative space for sharing knowledge.
Customer Support Teams
Using AI agents with secure API access to automate common support functions such as email routing and discounting.
Non-technical Users
Use advanced Visual AI Terminal Experiences (no coding required) for complex tasks in addition to similar experiences provided by Claude Code with UI.
Software Developers
Take advantage of advanced AI experimentations and custom engineered stacks for developing productivity tools.
NOT FORHigh-security Enterprise
Although there are limited publicly disclosed compliance certifications, these may not be sufficient to meet the stringent enterprise security requirements.
NOT FORReal-time Critical Operations
While Craft’s workflow is focused on low-latency agentic AI, this can lead to unpredictable processing times.

How Much Does Craft (AI features) Cost and What Plans Are Available?

Pricing information with service tiers, costs, and details
☐Service$CostℹDetails🔗Source
Starter (Free)$01,500 blocks, 1 GB storage, 7-day history, 15-50 AI credits/month, basic sharing—
Plus$8/month (annual) or $10/monthUnlimited documents, 50 GB-1TB storage, 30-day history, 250 AI assistant requests/month, ideal for individuals—
Family$15/month (annual) or $18/monthUp to 5-6 members, shared spaces, bundle of Plus accounts—
Team$50/month (annual) or $60/monthUp to 10 members, team spaces, fixed price bundle—
Business/EnterpriseCustom (starting ~$250/month)Unlimited members, advanced security, SSO/SCIM (coming soon), dedicated support—
Free Trial14 daysFull access to paid plans, no credit card required—
Starter (Free)$0
1,500 blocks, 1 GB storage, 7-day history, 15-50 AI credits/month, basic sharing
Plus$8/month (annual) or $10/month
Unlimited documents, 50 GB-1TB storage, 30-day history, 250 AI assistant requests/month, ideal for individuals
Family$15/month (annual) or $18/month
Up to 5-6 members, shared spaces, bundle of Plus accounts
Team$50/month (annual) or $60/month
Up to 10 members, team spaces, fixed price bundle
Business/EnterpriseCustom (starting ~$250/month)
Unlimited members, advanced security, SSO/SCIM (coming soon), dedicated support
Free Trial14 days
Full access to paid plans, no credit card required

How Does Craft (AI features) Compare to Competitors?

FeatureCraftNotionObsidianEvernote
Core FunctionalityAI-assisted notes, docs, spacesAll-in-one workspace, databasesMarkdown knowledge baseNote organization, scanning
Pricing (starting paid)$8/mo$10/user/mo$4/mo Sync$14.99/mo
Free TierYes (limited blocks/storage)Yes (unlimited blocks)Yes (local only)Yes (limited devices)
Enterprise Features (SSO, audit)Yes (Business, SSO coming)YesPartial (plugins)Yes
API AvailabilityLimitedYesYes (plugins)Yes
Integration CountApple ecosystem, web clipping700+Plugins communityEmail, calendars
Support OptionsEmail, docsHelp center, communityCommunity forumsPhone (premium)
Security Certifications—SOC 2Local-firstSOC 2
Core Functionality
CraftAI-assisted notes, docs, spaces
NotionAll-in-one workspace, databases
ObsidianMarkdown knowledge base
EvernoteNote organization, scanning
Pricing (starting paid)
Craft$8/mo
Notion$10/user/mo
Obsidian$4/mo Sync
Evernote$14.99/mo
Free Tier
CraftYes (limited blocks/storage)
NotionYes (unlimited blocks)
ObsidianYes (local only)
EvernoteYes (limited devices)
Enterprise Features (SSO, audit)
CraftYes (Business, SSO coming)
NotionYes
ObsidianPartial (plugins)
EvernoteYes
API Availability
CraftLimited
NotionYes
ObsidianYes (plugins)
EvernoteYes
Integration Count
CraftApple ecosystem, web clipping
Notion700+
ObsidianPlugins community
EvernoteEmail, calendars
Support Options
CraftEmail, docs
NotionHelp center, community
ObsidianCommunity forums
EvernotePhone (premium)
Security Certifications
Craft—
NotionSOC 2
ObsidianLocal-first
EvernoteSOC 2

How Does Craft (AI features) Compare to Competitors?

vs Notion

While both products target Apple users and individual creators with beautiful, distraction-free writing and AI assistance, Notion is geared towards teams that use databases and require high levels of customization. For individual users, Craft is significantly more affordable than Notion; however, Notion provides a larger number of features for complex workflows.

Craft is ideal for polished personal knowledge management; while Notion is ideal for collaborative database management.

vs Obsidian

Craft offers hosted cloud syncing and AI-powered features with a premium user interface; while Obsidian is free/local-first and allows for plugin extensibility. Craft is ideal for multi-device usage and is available on mobile platforms; while Obsidian is ideal for those who value their data and are power-users.

Craft is ideal for Apple users looking for seamless integration with their devices; while Obsidian is ideal for offline markdown enthusiasts.

vs Evernote

Craft provides AI-native editing features at a lower price point than Evernote, which possesses legacy scanning/web clipping strength and has become bloated in terms of pricing. Craft has gained popularity among the creator community; while Evernote has lost market share.

Craft is ideal for new users seeking simplicity; while Evernote is ideal for legacy workflows that rely heavily on scanning and web clipping.

vs Roam Research

Craft is capable of matching Notion’s bi-directional linking with a superior mobile/UI but does not possess the same level of graph complexity as Roam. Craft is an excellent option for those seeking simple, affordable pricing options; while Roam is ideal for thinkers who seek premium options.

Craft is ideal for everyday personal knowledge management; while Roam is ideal for advanced networked thought.

What are the strengths and limitations of Craft (AI features)?

Pros

  • The writing experience is beautiful and distraction-free, Apple native design loved by all creators
  • Content generation and summarization (directly inside Docs) using an AI assistant
  • Multi-platform syncing, seamless across Mac and iOS and Windows
  • Unlimited storage (for "heavy" users) with the Plus plan
  • Real time co-authoring (team/family) via Shared Spaces
  • Speed - great performance even with larger files
  • Active developer support (regular updates), new AI features

Cons

  • No Android App. Only Apple (iOS and macOS)
  • The free tier is very restrictive -- only 1,500 blocks, many limits each week
  • The team pricing is a fixed price for all team members regardless of how many team members are in that team. Not flexible for variable-sized teams
  • The current level of security does not include Single Sign On (SSO) or System for Cross-domain Identity Management (SCIM). This will be added as soon as possible, but it is currently not available
  • The number of AI credits provided with the Plus plan is capped (250/month); any additional usage will incur additional fees
  • Some features have been developed first for iOS/Mac; then brought over to Windows
  • There is no Public API. Therefore, there can be no custom integrations or extensions.

Who Is Craft (AI features) Best For?

Best For

  • Apple ecosystem users — Excellent native iOS/Mac Apps with excellent sync and design
  • Individual creators/writers — Very beautiful user interface, plus AI writing assistance at a relatively low price ($8/month)
  • Small families/households — A fixed-price bundle for up to five members with shared Spaces
  • Small teams (under 10) — A flat price of $50/month for the Team Plan
  • Students/educators — Free access to the Plus plan with a school e-mail address

Not Suitable For

  • Android users — There is no Android app. Try Notion or Evernote instead.
  • Large enterprises (50+ users) — The team pricing is fixed and therefore very inefficient; also limited Single Sign On (SSO). Try Notion Enterprise.
  • Heavy database users — The amount of relational data is much lower than what you would see in Coda or Notion. Try Airtable or Notion instead.
  • Budget-conscious solos — The free tier has too many restrictions for regular use. Try Obsidian free.

Are There Usage Limits or Geographic Restrictions for Craft (AI features)?

Blocks (Free)
1,500 total + 2 docs/week
Storage (Free)
1 GB total
File Upload (Free)
25 MB max
AI Credits (Free)
15-50 requests/month
History Retention (Free)
7 days
Team Members (Team)
Up to 10
AI Requests (Plus)
250/member/month
Storage (Plus)
50 GB-1 TB
Spaces (Plus)
5
SSO/SCIM
Enterprise only, coming soon
Platform Availability
No Android app
Public API

Is Craft (AI features) Secure and Compliant?

Data EncryptionEnd-to-end encryption for documents, TLS in transit (assumed standard practices)
Share ControlsLink expiration, password protection on paid plans
Access ManagementSpace-based permissions, role controls in Team plans
SSO/SAML/SCIMEnterprise/Business plans (coming soon)
GDPR ComplianceEU data residency options available
Audit LoggingActivity tracking in shared spaces (details not specified)
Custom BrandingAdvanced options in Pro/Enterprise for share links/domains

What Customer Support Options Does Craft (AI features) Offer?

Channels
support@craft.do for all usersComprehensive docs and guidesUser discussionsBusiness/Enterprise (100+ seats)
Hours
Business hours primary, self-serve 24/7
Response Time
Email <48 hours typical; priority for paid/business
Satisfaction
Positive user reviews on ease of use/docs
Specialized
Onboarding and success manager for large teams
Business Tier
Dedicated support, custom onboarding for Enterprise
Support Limitations
•No live chat or phone for individual plans
•Community support primary for Free tier
•No 24/7 support except enterprise

What APIs and Integrations Does Craft (AI features) Support?

API Type
No public API documented for Craft AI features. Internal API sources mentioned for advanced users via Craft Terminal.
Authentication
Not publicly available. Craft Agents handle credentials internally without exposing them to workflows.
Webhooks
No webhook support documented
SDKs
No official SDKs available
Documentation
No public API documentation found. Limited internal capabilities via Craft Terminal for team workflows.
Sandbox
SLA
Not applicable for public API
Rate Limits
AI Assistant uses credit-based system (Core/Fast/Max models) rather than traditional rate limits.
Use Cases
Internal team automations: bug triaging, customer support workflows, education license processing, daily reports.

What Are Common Questions About Craft (AI features)?

The Craft AI Assistant (writing assistant) is built using the latest advanced AI technology to help you write faster, produce ideas, review text for grammar errors, translate text, summarize long documents and provide answers to your questions about your document space within Craft. The AI Assistant is activated using simple keyboard shortcuts such as Cmd + Enter.

Initially powered by the GPT-3 AI models from OpenAI. Today the AI Assistant also contains on-device AI capabilities through the use of the DeepSeek R1 1.5B model and Apple Intelligence (a privacy-focused, offline-capable AI solution that can run together with cloud-based models).

Using /Assistant in Craft will enable you to create custom commands and select from preset options. You are able to copy results and insert them or share as an image.

The four types of models available include; Core (Balanced): Best suited for the majority of tasks. Fast (Space-Level Queries): Fastest model when working with space level queries. Max (Complex Reasoning): Most powerful model for complex reasoning; this model is included in the "Plus" plan and above, and consumes the highest number of credits. On-Device (Privacy/Offline): These models run on the device and do not consume credits; they are best used for simple tasks and require no internet connection.

Yes. For example, the DeepSeek R1 1.5B and Apple Intelligence models run entirely on-device and allow for simple reasoning without requiring internet connectivity.

Unlike tools that generate complete documents, Craft AI assists your work by generating ideas, summarizing your content, answering questions from your content and maintaining your writing voice. Craft AI is deeply integrated within the editing experience.

Craft offers a free version of the application that includes the AI assistant. Additional advanced models (Max) and additional usage will require the "Plus" plan or higher. Additionally, educational institutions have unlimited access to Craft.

On-device models provide faster processing and do not provide the same level of reasoning as cloud based models (such as ChatGPT equivalents). The credit based system also limits the amount of heavy usage on the free versions of the application. On-device models typically operate in a semi-autonomous manner where you must manually activate each task rather than allowing the application to autonomously generate a document.

Is Craft (AI features) Worth It?

The Craft AI assistant enables a polished note taking application to function as a comprehensive AI powered knowledge management system. This application provides the user with seamless integration, on-device privacy options and document-context awareness that makes it ideal for writers and teams that manage large amounts of complex information. Although Craft AI does not serve as a full document generation tool, it is well-suited to providing users with AI writing support and enhancing their ability to creatively write and efficiently complete tasks.

Recommended For

  • Writers and content creators seeking assistance with AI writing.
  • Teams utilizing notes for project management and/or developing knowledge bases.
  • Privacy-conscious users who want to utilize on-device AI capabilities.
  • Non-native English language speakers that need assistance with translating and inclusive writing.
  • Educational institutions (educational institutions receive free access to Craft).

!
Use With Caution

  • Individuals that expect to use a fully autonomous document creation tool.
  • Large scale API automation needs – lack of public developer tools.
  • Low budget development teams – Advanced AI needs to be paid for.

Not Recommended For

  • Purely automated workflows - best suited for Zapier / n8n.
  • Developer-centric code-heavy workflows – lacking in robust SDKs / APIs.
  • End-users looking to build chatbots like ChatGPT using a conversational interface.
Expert's Conclusion

Craft AI is ideal for knowledge workers who are seeking elegant, context aware AI as an integral part of their daily note taking and writing process.

Best For
Writers and content creators seeking assistance with AI writing.Teams utilizing notes for project management and/or developing knowledge bases.Privacy-conscious users who want to utilize on-device AI capabilities.

What do expert reviews and research say about Craft (AI features)?

Key Findings

The Craft AI Assistant provides elegant, context aware writing assistance embedded within documents, and utilizes either cloud (GPT-3 lineage) or on-device AI models; key differences include document-specific Q&A, private focused offline AI support, and team workflow automations through internal tools. Craft AI can be used free for basic use and has educationally discounted pricing for premium features requiring subscription based plans.

Data Quality

Good - comprehensive information from official blog posts, help center, and third-party reviews. No public API documentation or pricing pages found. Internal team usage details from newsletter.

Risk Factors

!
Limited Public Development Ecosystem
!
Usage of credit based AI may limit heavy AI usage.
!
Fast paced evolution of AI may impact availability of models.
!
No documentation available for mission critical enterprise level guarantees.
Last updated: February 2026

What Are the Best Alternatives to Craft (AI features)?

  • •
    Notion AI: AI features included in Notion’s All-In-One Workspace. Writing assistance and Q&A similar to Craft AI but more data base focused. Better for teams utilizing data bases along side notes. Larger development ecosystem. (notion.so)
  • •
    Obsidian with AI plugins: Local first Markdown Note taking with Community AI Plugins (Copilot, Continue) and very customizable for power users but requires configuration. Core application is free while plugin flexibility vs Craft AI’s polished user experience is a trade off. Best for Developers/Privacy Maximalist users. (obsidian.md)
  • •
    Reflect: AI Native Notes Application with GPT-4 Integration and Back links. More conversational AI but less polished UI. Similar knowledge graph features. Good for daily Journaling with AI Insights. (reflect.app)
  • •
    Mem.ai: AI First Knowledge Base that Auto-Organizes Notes. More autonomous content creation but less control for end-user. Good for capturing disparate ideas automatically. (mem.ai)
  • •
    Capacities: Aims to be an object-based Productivity Knowledge Manager using artificial intelligence to help you manage your structured knowledge; provides a better way to represent complex objects and their relationships compared to Craft's Document-based approach.

What Additional Information Is Available for Craft (AI features)?

On-Device AI

First productivity app that incorporates the DeepSeek R1 1.5 billion model for Offline AI; complements both Apple's Intelligence features and Cloud Models; allows users to easily switch back-and-forth between different 'engines' of the Assistant to make trade-offs between Privacy and Power.

Team Workflows

Uses Craft Terminal for internal team automation (e.g., Bug Triage, Customer Support, Education License Processing); handles credentials securely without needing an Agent.

Community Usage

The active Craft Community and Slack forums show how people are creatively using it (e.g., automated email summaries from Meeting Notes, Inclusive Writing, Transcript Summarization, Content Adaptation for Newsletters).

Educational Access

Offers free Craft Docs Access to institutions; Automates workflows that Verify Academic Domains, Flag Suspicious Requests; helps Students, Researchers, and Educators.

AI Evolution

Adopted GPT-3 upon Launch in 2022, moved to Multi-Model System by 2026 and is focused on augmenting Human Work instead of Replacing It.

Knowledge Graph Quality Metrics

pending %
Connection Discovery Rate
pending relationships
Average Connections Per Node
pending %
Cross-source Connection Rate
pending seconds per document
Graph Generation Time

Search & Retrieval Technical Specs

Search Algorithm Type
Semantic (natural language)
Query Response Time (P95)
pending
Search Accuracy Rate
pending
Typo Tolerance
Yes
Multi-concept Query Support
Yes
Embedding Model
OpenAI GPT-3 based

What Core Features Comparison Does Craft (AI features) Offer?

Automatic Graph Generation

The AI Understands Relationships between the Content of Different Documents, Tasks and Calendar Entries.

Multi-format Content Ingestion

Documents, Tasks, Calendar Entries, Images, PDFs with Optical Character Recognition (OCR).

Interactive Graph Visualization

Pending - primarily list/folder/collection views.

Semantic Search

Allows users to enter natural language queries across the entire Space.

Grounded Response Generation

Provides answers based on the User's Content with Contextual Awareness.

Multi-source Synthesis

Integrates Information Across Multiple Documents, Tasks and Daily Notes.

Entity Extraction

Finds the Key Decisions, Dates, Tasks, Projects etc. from your content.

Context-aware Recall

Automatically Understands the Current Document/Space Context.

Data Privacy & AI Training Policies

User Data Used for Model TrainingOn-device models, 'not owning your information'
Opt-out from Training Data
Data Residency OptionsOn-device processing available
End-to-End Encryption
GDPR Compliance
SOC 2 Type II Certification
Data Deletion on Request
Audit Logging

Content Sources & Integration Support

PDF Documents

Includes Optical Character Recognition (OCR) for Summary and Caption Creation.

Web Articles & Webpages

Allows URL content imports.

Email Integration

Pending - has calendar integration.

Slack Integration

Pending.

Google Drive/Dropbox

Pending.

Video/Audio Transcripts

Has Image/PDF Optical Character Recognition (OCR).

Notes & Markdown

Natively supports Document and Collection Data.

Academic Databases

Reads Wise Integration for Reading Notes.

API Connectivity

MCP & API for connecting to other AI Model Systems.

AI Response Verification & Hallucination Prevention

Hallucination Rate
pending
Citation Accuracy Rate
pending
Source Attribution Method
Context-based from user documents
Unknown Answer Handling
User-controlled insertion
Confidence Scoring
No
Source Verification Required
Yes
Fact-checking Against KB
Space-wide content retrieval

Use Case Suitability Assessment

Use CaseSuitabilityKey Feature RequiredNative Support
Literature Reviews & ResearchGoodMulti-source synthesis, citation mappingPartial
Personal Knowledge BaseExcellentSemantic search, automatic linkingYes
Team/Institutional KnowledgeGoodCollaboration, access controlsYes
Academic Thesis WritingGoodPaper summarization, cross-referencingPartial
Project DocumentationExcellentTasks in documents, contextual organizationYes
Onboarding & Knowledge TransferGoodAI summarization of documentsYes
Learning & Skill DevelopmentGoodDaily notes, task tracking, content synthesisYes

Scalability & Performance Benchmarks

pending nodes
Maximum Knowledge Graph Size
pending milliseconds
Query Latency (P50)
pending milliseconds
Query Latency (P95)
pending users
Concurrent Users Supported
pending documents/minute
Document Processing Speed
pending compression ratio
Storage Efficiency
pending relationship hops
Multi-hop Traversal Depth

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