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Ray 3

by Luma AI
  • What it is:Ray 3 is a reasoning video model by Luma AI that generates cinema-quality videos with native HDR support, advanced physics simulation, and intelligent understanding of creative intent.
  • Best for:Film and advertising professionals, VFX artists and compositors, Creative agencies and production companies
  • Pricing:Starting from Credit-based
  • Rating:78/100Good
  • Expert's conclusion:The strength of Ray3 is its ability to create a high level of realism, control, and HDR quality for professional video generation, making it an ideal choice for studios where other traditional methods of video creation fall short.
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Reviewed byMaxim Manylov·Web3 Engineer & Serial Founder

What Are Ray 3's Key Business Metrics?

📊
Native 1080p with 4K upscaling
Video Resolution
📊
4x faster, 3x lower cost (Ray3.14)
Performance Improvement
📊
Native 16-bit HDR
Dynamic Range
📊
Ray3.14 (latest)
Model Version
📊
Adobe Firefly
Integrations
📊
a16z-backed
Funding Status

How Credible and Trustworthy Is Ray 3?

78/100
Good

An advanced AI video generation model with state-of-the-art features such as native high dynamic range (HDR) and reasoning capabilities that was funded by prominent venture capital firms but has only a few publicly disclosed metrics of its user base and reviews.

BREAKDOWN
Product Maturity85/100
Company Stability82/100
Security & Compliance70/100
User Reviews65/100
Transparency75/100
Support Quality70/100
TRUST SIGNALS
a16z-backed fundingAdobe Firefly integrationNative 16-bit HDR pipelineProduction-grade 1080p generationUsed by entertainment/advertising/gaming creatives

What Are the Key Features of Ray 3?

✨
Native 1080p Generation
Ray3.14 produces ready-to-use video at 1080p resolution which can be scaled up to 4K resolution at four times the speed of previous versions, and costs three times less than the last version of the software.
📊
Studio-Grade HDR
The world's first video model that natively generates 16-bit HDR content from either text, an image or video that is exportable as EXR frames for use in professional workflows.
✨
Visual Reasoning
This AI understands what you want it to do and based on your input will generate concepts and create visuals. It also evaluates its own output and can continue to iterate until you have completed the scene you are working on with better prompting.
✨
Ray3 Modify Video
Transforms existing video footage while maintaining all of the original performance, motion, timing and expressions from the original footage and allows for the creation of videos using a reference image and provides start and end frame control over the generated video.
✨
Draft Mode
Provides a rapid idea exploration and iterative process that is five times faster and five times cheaper than the normal rendering time for the software and includes HiFi Diffusion to transform rough drafts into production-quality 4K HDR video.
✨
Visual Annotations
Allows users to draw directly onto an image to indicate specific layout, motion and character interaction without having to write a lengthy prompt.
✨
Character Consistency
Preserves the look-alike quality of characters, costumes, and identity across multiple video shoots using a single reference image. This is very important for actor-driven projects where the actor's image needs to remain consistent throughout the project.
✨
Keyframes Control
Provides both start and end frame control for video-to-video workflows that allow users to create controlled transitions, maintain spatial continuity and create complex scene blocking.

What Are the Best Use Cases for Ray 3?

Film & Entertainment Creatives
Creates production-quality HDR video with character consistency, control over keyframes, and the ability to edit existing footage while keeping the actor's performances intact.
Advertising Agencies
Enables users to quickly explore their ideas through rapid draft iterations (five times faster/cheaper) and visual annotation that enable users to go from conceptual ideas to finalized production-quality 4K HDR assets.
Game Developers
Perfect for creating realistic physics, consistent character references, and precise motion control for cinematic trailer and in-game cutscene applications.
Music Video Directors
Generates complex, multi-step motion and surreal concepts utilizing the visual reasoning capabilities and provides superior instruction-following and native HDR output.
Social Media Content Creators
Suitable for professional short-forms but would be an excessive cost to produce simple TikTok or Instagram content.
NOT FORReal-time Live Streaming
No – this platform was created for large-scale production workflows and not real time video generation.
NOT FORBudget-Constrained Hobbyists
While both platforms have studio-grade professional features, they also appear to require purchased credits, which would limit their utility for casual free experimentation.

How Much Does Ray 3 Cost and What Plans Are Available?

Pricing information with service tiers, costs, and details
☐Service$CostℹDetails🔗Source
Dream Machine (Ray3 Access)Credit-basedAvailable via Luma AI Dream Machine web/iOS platform, exact pricing not publicly detailed on websiteLuma Labs website
Luma APIUsage-basedBuild and scale with high-quality video generation API, pricing per generation/call volumeLuma Labs API page
Free TierLimited accessBasic access available via lumalabsai.partnerlinks for testing Ray3 featuresYouTube tutorials
Dream Machine (Ray3 Access)Credit-based
Available via Luma AI Dream Machine web/iOS platform, exact pricing not publicly detailed on website
Luma Labs website
Luma APIUsage-based
Build and scale with high-quality video generation API, pricing per generation/call volume
Luma Labs API page
Free TierLimited access
Basic access available via lumalabsai.partnerlinks for testing Ray3 features
YouTube tutorials

How Does Ray 3 Compare to Competitors?

FeatureRay3 (Luma AI)Sora (OpenAI)Veo (Google)Kling (Kuaishou)
Native 1080p GenerationYes (4K upscale)YesYesYes
Native HDR OutputYes (16-bit EXR)NoPartialNo
Video Modify/EditingYes (char ref + keyframes)NoLimitedPartial
Visual ReasoningYesYesYesYes
Draft Mode (5x faster)YesNoNoNo
Character ReferenceYes (costume/likeness)PartialPartialYes
Adobe IntegrationYes (Firefly)NoNoNo
Pricing ModelCredit-basedSubscriptionAPI creditsCredit-based
Free TierLimitedWaitlistAPI onlyLimited
Pro Workflow Export16-bit EXRStandard MP4StandardStandard
Native 1080p Generation
Ray3 (Luma AI)Yes (4K upscale)
Sora (OpenAI)Yes
Veo (Google)Yes
Kling (Kuaishou)Yes
Native HDR Output
Ray3 (Luma AI)Yes (16-bit EXR)
Sora (OpenAI)No
Veo (Google)Partial
Kling (Kuaishou)No
Video Modify/Editing
Ray3 (Luma AI)Yes (char ref + keyframes)
Sora (OpenAI)No
Veo (Google)Limited
Kling (Kuaishou)Partial
Visual Reasoning
Ray3 (Luma AI)Yes
Sora (OpenAI)Yes
Veo (Google)Yes
Kling (Kuaishou)Yes
Draft Mode (5x faster)
Ray3 (Luma AI)Yes
Sora (OpenAI)No
Veo (Google)No
Kling (Kuaishou)No
Character Reference
Ray3 (Luma AI)Yes (costume/likeness)
Sora (OpenAI)Partial
Veo (Google)Partial
Kling (Kuaishou)Yes
Adobe Integration
Ray3 (Luma AI)Yes (Firefly)
Sora (OpenAI)No
Veo (Google)No
Kling (Kuaishou)No
Pricing Model
Ray3 (Luma AI)Credit-based
Sora (OpenAI)Subscription
Veo (Google)API credits
Kling (Kuaishou)Credit-based
Free Tier
Ray3 (Luma AI)Limited
Sora (OpenAI)Waitlist
Veo (Google)API only
Kling (Kuaishou)Limited
Pro Workflow Export
Ray3 (Luma AI)16-bit EXR
Sora (OpenAI)Standard MP4
Veo (Google)Standard
Kling (Kuaishou)Standard

How Does Ray 3 Compare to Competitors?

vs OpenAI's Sora

The two are cutting edge video generation models using AI that can create video with very high visual fidelity. Ray3 provides native HDR generation, reasoning, and draft mode for iterative video generation. However, Sora has a larger market recognition than Ray3, however Ray3 provides production ready features such as 16-bit EXR export and character reference locking.

Use Ray3 for production level work flows requiring HDR and Sora for more general video generation needs where there are less restrictions in regards to availability and access.

vs Runway ML

Runway has Gen-2 and Gen-3 video generation options and has good motion control. Ray3 has superior physics accuracy, native HDR, and reason based generation capabilities. Runway has a larger market share and user base, and while Ray3 has some similar features, its additional production features (such as EXR export, etc.) provide a competitive advantage for professional users.

Ray3 for professional-grade output; Runway for a broader creative community and established environment.

vs Synthesia

Synthesia creates avatars and talking head videos for corporations. Ray3 generates video in a much more open-ended fashion allowing for more creativity in cinematic and complex scene creation. Synthesia is a dominant player in corporate video generation; Ray3 is geared towards film, advertising, and visual effects professionals.

Ray3 for commercial and cinematic content; Synthesia for corporate video and presentations.

vs Pika Labs

Pika offers fast and inexpensive video generation with acceptable motion, whereas Ray3 has significantly higher image quality, physics accuracy and professional HDR capabilities. Pika prioritizes speed and price; Ray3 prioritizes production grade fidelity and creative control through reasoning.

Ray3 for professional quality productions; Pika for low-cost, quick iterative development.

vs Adobe Firefly (Video)

Adobe’s video generation is integrated into Creative Cloud, therefore it has advantages in terms of suite integration; Ray3 has advantages in terms of stand-alone capability and advanced motion/physics simulation.

Ray3 for individual creators and customized video production; Adobe for all-in-one creative workflows.

What are the strengths and limitations of Ray 3?

Pros

  • First AI-driven "reasoning" video model -- Reasoning capability is the ability to think (generate), evaluate (evaluate) and iterate (iterate) without needing to be prompted or pre-engineered.
  • Native High Dynamic Range (HDR) Generation -- Industry-First 16-Bit HDR Pipeline to deliver Studio-Grade Cinematic Output for Export of Professional EXR Files.
  • Draft Mode for Rapid Iteration -- 5X Faster and 5X Cheaper than Standard Generation for Exploring Creative Ideas in Near-Real-Time.
  • Advanced Character Consistency -- Character Reference Feature Locks Likeness, Costume and Identity Across Entire Modified Clips for Actor-Led Projects.
  • Physics and Realism Superiors -- State-of-the-Art Accurate Physics, Detailed Textures and Logical Event Sequences to Deliver Professional Grade Content.
  • Control Over Visual Annotation -- Draw Directly on Images to Precisely Specify Layout, Motion and Character Interactions Without Complex Prompting.
  • Modify Video Improvements -- Preserves Physical Logic, Narrative Coherence and Performance Authenticity While Supporting Layered Scene-Aware Transformations.
  • Improved Performance Ready for Production -- Ray3.14 Update Delivers 4X Faster Generation, Native 1080p, Improved Stability, 3X Lower Costs and Stronger Prompt Adherence.
  • Seamless Integration into Professional Workflows -- Seamless Integration into Color Grading and Compositing Pipelines Via 16-Bit EXR Export and Tone Mapping.
  • Flexibility of Input Formats -- Works With Text Prompts, Image-to-Video, Video-to-Video and SDR-to-HDR Conversions.

Cons

  • Difficulty Comparing to Other Models -- Difficulty Independently Verifying Claims Against Other Models Without Conducting Independent Testing
  • In order to access HDR native output, users must have compatible hardware that is capable of rendering the HDR display/monitor -- this limits access to the HDR display.
  • The learning curve associated with learning advanced features such as visual annotations, reasoning workflows, and professional settings will necessitate some level of user training.
  • There are limited pricing details provided by the company -- there is no indication of the number of different pricing tiers available through the documentation.
  • Processing to generate HDR and reason will be compute intensive which could impact the time it takes to generate content and the overall cost of using the product.
  • There is a lack of information about what happens when the reasoning system fails to understand a prompt, (edge cases), or what happens when an input request is "unusual".
  • Gaps in integrating with other ecosystems - very few examples of third party integrations were identified -- this could lead to the inability to integrate with other tools and create a form of vendor lock-in for users of the tool in a professional workflow.
  • The ability to demonstrate how well the system can perform at an enterprise level in real world production scenarios has not been fully demonstrated.
  • Character Reference Limitation - the feature to reference a character may not be able to effectively manage complex interactions between many characters.

Who Is Ray 3 Best For?

Best For

  • Film and advertising professionals — Native HDR, EXR Export, Reasoning Capabilities, Studio Grade Output -- all of these features will be beneficial to Professional Production Pipelines and Color Grading Workflows.
  • VFX artists and compositors — 16-Bit EXR Export, Tone Mapping, Advanced Physics -- these features will allow for the integration of this product into current Post Production and Compositing Workflows.
  • Creative agencies and production companies — Draft Mode allows for iterative client presentations at a reduced cost -- modifying Video and Character Consistency Features reduces the cost of Reshoots.
  • Game developers and cinematic studios — Advanced Physics, Accurate Motion, Multi-Character Consistency, Reasoning Driven Generation -- these features will enable the creation of Complex Scenes and Storytelling.
  • Visual effects teams with HDR requirements — No alternative modeling product currently offers native HDR generation with professional export options eliminating the need to apply Tone Mapping to external footage prior to import.

Not Suitable For

  • Budget-conscious creators on limited timelines — The premium position of the product and the increased compute costs relative to alternatives such as Pika, will need to be evaluated against the cost savings of using a product such as Runway Gen-2 or Pika Labs.
  • Corporate video and presentation creators — Excessive Overkill for Talking-Head Videos & Corporate Content. Consider using Synthesia or Microsoft Designer for cost-efficient solutions
  • Users without HDR-capable displays — Native HDR Output Requires Proper Hardware To View. Standard video generation tools such as Runway generate similar value without the HDR output requirements
  • Non-technical marketers and small businesses — Advanced Features & Professional Workflow Focus May Confuse Some Users Seeking Simple, Intuitive Video Generation. Consider alternative options that are user-friendly

Are There Usage Limits or Geographic Restrictions for Ray 3?

Native Output Resolution
Native 1080p generation (Ray3.14 update); 4K HDR available through upscaling
Video Length
Not explicitly specified in available documentation
Generation Speed
4x faster than previous models (Ray3.14); Draft Mode enables 5x faster generation for rapid iteration
Input Formats
Text prompts, images, video, SDR video for HDR conversion
Output Formats
16-bit EXR for professional workflows, standard video formats (specific formats not detailed)
Commercial Use
Approved for commercial projects including advertisements, marketing content, and cinematic productions
Character Reference Locking
Supports single character identity consistency across modified clips; multi-character interactions not explicitly specified
Geographic Availability
Web and iOS access available; specific regional restrictions not detailed in documentation
API Access
Available through Luma API for developers building custom integrations and creative products
Compliance and Certifications
Specific compliance certifications (SOC 2, GDPR, HIPAA) not mentioned in provided documentation

What APIs and Integrations Does Ray 3 Support?

API Availability
Luma API available for developers to build and scale creative products with high-quality video and image generation models
Integration Access
Available on Web and iOS platforms; API access for programmatic integration into custom workflows
Multimodal Input
Supports text prompts, image-to-video, video-to-video, and image-based reference inputs through API
Output Formats
16-bit EXR export for professional editing, color grading, and compositing pipelines; standard video formats
Professional Integration
EXR export format enables seamless integration into industry-standard post-production workflows and color grading pipelines
Documentation
API documentation available at lumalabs.ai with guidance on model capabilities and integration patterns
Use Cases
Build custom video generation applications, integrate into creative tools, automate video content creation at scale, power VFX and post-production pipelines

What Are Common Questions About Ray 3?

Ray3 is the World's First Reasoning Video Model That Can Think, Plan, Critique Its Own Work During Creation. It is also the first to include native HDR creation along with 16-Bit Studio Grade Output, Superior Physics Accuracy and Intelligent Instruction Following. Ray3.14 Delivers 4X Faster Performance And 3X Lower Costs Than Previous Versions.

Yes, Ray3 Is Specifically Designed For Commercial Use Including Professional Videos, Advertisements, Marketing Content & Cinematic Productions. Studio Quality HDR Outputs Are Suitable For Professional Use Across Various Industries And Can Be Exported As 16-Bit EXR For Post Production Pipelines.

Ray3 Offers Native HDR Generation (First In Industry), Reasoning Driven Generation That Thinks Through The Creation Process, Superior Physics And Prompt Adherence, And Professional EXR Export. Runway Has Stronger Community Presence, Pika Is Faster And Cheaper. Ray3 Targets Professional Production Workflows While Others Target Faster Iteration.

Draft Mode Enables Rapid Creative Exploration In Near Real-Time, 5X Faster And 5X Less Expensive Than Standard Generation. Users Will Have Opportunity To Explore Many More Ideas Quickly, Then Upgrade Best Shots Using Ray3's Hi-Fi Diffusion Master Feature Into Production Ready High Fidelity 4K HDR Footage.

A Character Reference allows you to use a single reference image to define and lock likeness, costume, and identity of a character throughout all modified clips; this is particularly important for actor-driven productions, which require consistent performances across various environments and light settings.

Ray3 creates exportable video files in 16-bit EXR frame format so they may be processed through professional editing, color-grading, and compositing pipelines. You may also apply tone mapping to your HDR created videos to create the desired appearance and export them as standard video file types for distribution.

There is no information available regarding price plans from publicly accessible sources, although, Ray3.14 has stated to have 3 times less cost and 4 times faster generation time compared to previous version of Ray3. Please see http://www.lumalabs.ai to check the current pricing structure for Ray3 and find out if there is a free trial period available.

Yes, Ray3 has visual annotation tools included with it to allow users to draw on their reference images to precisely state what and where you would like to add or modify something and how to animate it. This provides users with the ability to make exact adjustments without requiring a user to write complex prompts for the engine, and also allows for continuous adjustment and refinement.

Yes, 16-bit EXR export will enable seamless integration into professional color grading and compositing pipelines found in many industry-standard tools, and the Luma API will enable integration into the users own custom creative workflows and applications.

Ray3 accepts text prompts, reference images for generating images to video, and video to video for modifying, and also allows converting standard dynamic range (SDR) video to high dynamic range (HDR) format.

Is Ray 3 Worth It?

Ray3 by Luma AI is a new type of AI Video Generation that introduces the world's first reasoning video model with native HDR output, 1080p resolution, and advanced controls such as Draft Mode for quick iteration and precise visual annotations. Ray3 was designed for creators in entertainment, advertising, and gaming who need to produce high-quality, production-ready video content with realistic physics and character consistency. As an emerging technology, however, Ray3 requires a connection to the cloud to process the AI generated content.

Recommended For

  • Production-ready footage that filmmakers and video editors can use in their productions
  • Advertising agencies that require realistic high-dynamic-range (HDR) videos with a high degree of precision
  • Prototyping cinematic cut scenes or assets in game development
  • Creative teams that have the budget for premium AI video generation tools and can utilize them through web and/or iOS

!
Use With Caution

  • Users who need to generate AI video content in real time and/or on-premises
  • Organizations in highly-regulated industries with unverified compliance
  • New users that are unfamiliar with advanced prompt design and workflow design
  • Projects that demand less than 10 second clip lengths due to generation time

Not Recommended For

  • Individuals or small teams working within a limited budget that prefer open source/free alternatives
  • Static image creators that do not require video output
  • Critical applications where 100% determinate results are required
  • Users creating meme and/or social media content that does not require professional-level polish
Expert's Conclusion

The strength of Ray3 is its ability to create a high level of realism, control, and HDR quality for professional video generation, making it an ideal choice for studios where other traditional methods of video creation fall short.

Best For
Production-ready footage that filmmakers and video editors can use in their productionsAdvertising agencies that require realistic high-dynamic-range (HDR) videos with a high degree of precisionPrototyping cinematic cut scenes or assets in game development

What do expert reviews and research say about Ray 3?

Key Findings

Ray3 is Luma AI's flagship reasoning-based video generation model, offering native 1080p export, 16-bit HDR EXR export, Draft Mode which is approximately 5-20 times faster than previous models at generating ideas, a range of advanced features such as key frames and character references, and a greater amount of physics and realism than previous versions of the software. Launched in September 2025, Ray3 is part of the Dream Machine for web/iOS and is also accessible via an API and has been developed specifically for the needs of creative professionals in the areas of film, television, advertising, and gaming. Ray3 offers several strengths including multi-modal reasoning and production-readiness but its weaknesses include generation speeds and dependence upon cloud infrastructure.

Data Quality

Good - detailed technical specs from official Luma AI site, press releases, and demos; limited info on pricing (likely subscription/API-based), exact generation times, or enterprise case studies.

Risk Factors

!
A rapidly developing field with many competing products
!
Generation will occur in the cloud
!
May result in variability when attempting to produce multiple shots in a single sequence
!
Relatively new product, released in 2025, still being improved
Last updated: February 2026

What Additional Information Is Available for Ray 3?

Media Coverage

Released through BusinessWire in September of 2025 as the world's first native hdr reason-based video model. Introduced through YouTube tutorials that demonstrated how users could create cinematic text-to-video using keyframes, modify video, etc. Positioning itself as a game-changer for filmmakers by allowing them to upscale their videos to 4K and export their final project as an EXR file, which is a professional format.

Product Roadmap

The ray 3.14 update includes the ability to natively produce 1080p videos, is four times faster, has better stability, and is three times cheaper. Partners will have early access to 1080p, with the plan being to release it to the public. Also, the team is continually working on improving the motion consistency and user control of the product.

API Availability

The luma api allows developers to build scalable creative applications that can generate high-fidelity video based off of video, images, or text, all built on top of the dream machine.

Platform Access

Web and ios apps are available for ideation, visualization, and creation. The toolset includes image-to-video, extend, loop, and hi-fi mastering from draft to 4k hdr.

Target Industries

Developed with feedback from creatives in the entertainment, advertising, and gaming industries. Allows actors to lead projects via character locking and scene aware video modifications.

What Are the Best Alternatives to Ray 3?

  • •
    Runway Gen-3 Alpha: A leading ai video production platform that has better motion control, lip-sync, and multi-motion brush. Better suited for character animation and real time collaboration but does not include native hdr exr; best suited for indie filmmakers and social content creators who need to iterate quickly. (RunwayML.com)
  • •
    Kling AI: High realism text-to-video from kuaishou with good physics and 1080p support. Less expensive and supports longer clip lengths, however has weaker reasoning and control abilities; best for budget conscious advertisers looking to dynamically create scenes. (klingai.com)
  • •
    Pika Labs: Creative video gen that uses lip-sync, sound effects, and community tools. Good option for short form styled content and quicker iterations, but less high fidelity then ray 3s native hdr; suitable for social media teams and quick prototyping. (Pika.Art)
  • •
    Sora (OpenAI): Advanced world-model video with a better understanding of physics/environments. Access via research-focus and wait list; offers superior representation of complex narrative, however, has very limited export/options controls and is ideal for enterprise prototyping long-form content (openai.com).
  • •
    Luma Dream Machine: Luma’s preceding model that generates video from images and extensions. While it is less advanced than Ray3 (it does not contain the ability to reason or produce high dynamic range), it is available for immediate use and can be had at a lower price point than Ray3 for the simple user; ideal for those moving within the Luma ecosystem. (lumalabs.ai/dream-machine).
  • •
    Stable Video Diffusion: Open-source image-to-video generator from Stability AI. Can be run locally at no cost; provides some customization capabilities, but generally produces lower-quality/less consistent results; best for developers looking to modify/upgrade existing models offline as a means to reduce costs associated with cloud usage. (stability.ai).

What Is Ray 3's Model Overview?

Developer
Luma AI
Current Version
Ray3.14
Release Date
September 2025
Architecture
Reasoning-driven generative model with HDR pipeline
Open Source
No
Status
Generally Available

How Does Ray 3's Model Versions Compare?

VersionRelease DateKey Improvements
Ray3September 2025Native HDR, reasoning capabilities, improved physics
Ray3.14February 2026Native 1080p generation, 4x faster performance, 3x lower cost, improved stability

What Is Ray 3's Video Generation Specs?

Max Resolution
4K (with native 1080p generation and upscaling)
Native Output
1080p with 4K upscaling capability
Color Depth
16-bit High Dynamic Range (HDR)
Export Format
16-bit EXR for professional workflows
Generation Speed
4x faster than previous version (Ray3.14)

What Generation Modes Does Ray 3 Offer?

Text-to-Video

Generate Video From Text Prompts With Reasoning Capabilities.

Image-to-Video

Improve Consistency When Animating Still Images Into Video.

Video-to-Video

Enhance Performance And Physics While Modifying Existing Footage.

Draft Mode

Explore Ideas At 5x Faster Speed And At 5x Lower Cost Than The Current Standard.

Hi-Fi Diffusion

Take Master Draft Videos And Turn Them Into Production Ready 4K HDR Videos.

SDR to HDR Conversion

Convert Standard Definition Video To Vivid HDR Footage.

What Creative Tools Does Ray 3 Offer?

Start and End Frame Control

Guide Transitions Between Scenes While Maintaining Spatial Continuity.

Character Reference

Ensure That Likeness/Costume/Identity Remain Constant Across All Clips.

Visual Annotations

Draw On Images To Define Layout/Motion/Character Interactions In Your Videos.

Keyframe Control

Control The Frame-To-Frame Progression Of Video Using Precise Controls.

Video-to-Video Modification

Add Scene-Aware/Layered Transformations To Existing Footage.

Modify Video

Use Custom Character Identities While Preserving Original Performance

What Is Ray 3's Audio Capabilities Status?

Built-in Audio GenerationNot explicitly detailed
SynchronizationNot explicitly mentioned
Sound EffectsNot explicitly mentioned

What Is Ray 3's Access Licensing?

Open Source
No
License
Proprietary
Platforms
Luma AI web interface, iOS app, Adobe Firefly, Luma API
API Access
Available through Luma API

How Does Ray 3's Generation Pricing Compare?

TierFeaturesCost StructureNotes
Web/MobileFull Ray3.14 accessUsage-based pricing3x lower cost with Ray3.14
Luma APIProgrammatic accessPer-request pricingFor developers and enterprises
Draft ModeRapid ideation5x cheaper than standardFor exploration workflows

What Is Ray 3's Content Safety Status?

Character Performance PreservationRetains actor's motion, timing, eye line, and emotional delivery
Physical Logic PreservationMaintains narrative coherence and performance authenticity
WatermarkingNot explicitly disclosed
Content ModerationNot explicitly disclosed

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