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Blur

  • What it is:Blur is a professional NFT marketplace and aggregator offering zero fees, advanced trading tools like sweeping and analytics, and lending via NFTs as collateral.
  • Best for:Professional NFT traders, Ethereum NFT flippers, Power users with large portfolios
  • Pricing:Starting from 0% marketplace fee
  • Rating:78/100Good
  • Expert's conclusion:Blur is best suited for professional traders and experienced NFT flippers using Ethereum who want fast, low-cost trading options and high-level trading tools over large collections and easy-to-use platforms.
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Reviewed byMaxim Manylov·Web3 Engineer & Serial Founder

What Is Blur and What Does It Do?

Blur is an Ethereum-based marketplace and aggregator of NFTs (Non-Fungible Tokens) for professional traders and collectors. It includes additional features that enable advanced trading strategies such as sweepers, snipers, and portfolio analysis without marketplace fees. Blur was co-founded by Eric Chen and Albert Chon. Blur's main focus is to create the fastest, most efficient, and highest-volume NFT trading experience available. Blur has quickly emerged as one of the top NFT marketplaces to compete with OpenSea for market share.

Active
📍San Francisco, CA
📅Founded 2022
🏢Private
TARGET SEGMENTS
Professional NFT TradersNFT CollectorsHigh-Volume Traders

What Are Blur's Key Business Metrics?

👥
3M+
Active Users
📊
$47M (April 2024)
Trading Volume (Weekly Peak)
📊
$1.5B+
Aggregated NFT Value
📊
$400M
Airdrop Distribution
📊
$11M
Seed Funding
📊
20.73% (April 2024)
Market Share

How Credible and Trustworthy Is Blur?

78/100
Good

A major NFT marketplace with a strong focus on professional-grade trading and a substantial amount of trading volume. Funded by Paradigm. Long-term stability within the cryptocurrency space remains a challenge due to inherent volatility in the space.

BREAKDOWN
Product Maturity85/100
Company Stability75/100
Security & Compliance70/100
User Reviews80/100
Transparency85/100
Support Quality65/100
TRUST SIGNALS
Paradigm-backed ($11M seed)Top NFT marketplace by volumeZero marketplace feesDAO community governanceOver $1.5B NFTs aggregated

What is the history of Blur and its key milestones?

2019

Company Founded

Created by Eric Chen and Albert Chon specifically for professional NFT traders.

2022

Seed Funding

Raised $11 million in funding from Paradigm, a prominent investment firm focused on blockchain technology and cryptocurrency.

2022

Platform Launch

Launched NFT marketplace in October and surpassed OpenSea in weekly trading volume shortly after launch.

2022

BLUR Token Airdrop

Distributed approximately $400 million worth of BLUR tokens to early adopters based upon their trading activity within the Blur marketplace.

2023

Blend Protocol Launch

Launched peer-to-peer perpetual NFT lending protocol utilizing NFTs as collateral.

What Are the Key Features of Blur?

⚡
10x Faster Sweeping
Enables the purchase of up to 30 different NFTs in a single transaction from multiple collections at the lowest prices offered.
✨
Zero Marketplace Fees
No platform fee charged on trades or sales (only applies gas and creators' royalties).
✨
NFT Aggregator
Aggregates over $1.5 billion in NFT listings from multiple marketplaces into a single user interface enabling users to view and trade NFTs from various marketplaces within Blur.
✨
Trait Filters & Rarity Scoring
Provides advanced search capabilities by NFT attributes and automatically assigns rarity scores for NFTs for traders.
⚡
Speed Options
Allows users to select from multiple transaction speeds, each with variable gas fees for optimal trading.
✨
Public Bidding Pools
Maintains ETH liquidity pools for bid orders without the use of smart contracts; demonstrates market depth.
✨
Blend Lending
Utilizes peer-to-peer perpetual lending protocol with NFTs as collateral.
✨
Portfolio Analytics
Includes advanced trading analytics, sniping reveals, and market depth visualizations for traders.

What Technology Stack and Infrastructure Does Blur Use?

Infrastructure

Ethereum mainnet with off-chain indexing for speed

Technologies

EthereumSolidityERC-20ERC-721

Integrations

OpenSeaOther NFT MarketplacesEthereum WalletsDeFi Protocols

AI/ML Capabilities

No AI/ML components; focuses on high-performance smart contract execution and real-time analytics

Inferred from Ethereum-based NFT marketplace features and official descriptions

What Are the Best Use Cases for Blur?

Professional NFT Traders
Enabling high-speed execution of sweeps, snipes, and floor price trades 10 times faster than traditional methods with zero platform fees across all aggregated marketplaces.
NFT Power Users & Whales
Inclusive of advanced analytics, rarity scoring, trait bidding, and public market depth for large-scale portfolio optimization. The information provided below is intended to assist you in understanding the nature and extent of each of the 38 points and how they may be related to a potential lawsuit.
NFT Flippers
Real time price updates and multi-speed trades enable fast buying & selling of trended collections.
NFT Lenders
Use the Blend protocol to take loans out using NFTs as collateral in open ended lending markets.
NOT FORCasual NFT Collectors
Pro trader interface has very few or no curation and discovery features for beginners.
NOT FORNon-Ethereum NFT Traders
Ethereum only platform excludes Solana, Bitcoin Ordinals and others.

How Much Does Blur Cost and What Plans Are Available?

Pricing information with service tiers, costs, and details
☐Service$CostℹDetails🔗Source
NFT Trading0% marketplace feeNo platform commission on buys or sells. Gas fees on Ethereum apply.Official site and reviews
Royalties0.5% minimum recommended (customizable to 0%)Enforced 0.5% on immutable collections; higher for some like BAYC up to 8%. Loyalty points for honoring royalties.—
NFT Trading0% marketplace fee
No platform commission on buys or sells. Gas fees on Ethereum apply.
Official site and reviews
Royalties0.5% minimum recommended (customizable to 0%)
Enforced 0.5% on immutable collections; higher for some like BAYC up to 8%. Loyalty points for honoring royalties.

How Does Blur Compare to Competitors?

FeatureBlurOpenSeaRarible
NFT Trading Fees0%2.5%1%
Royalty EnforcementRecommended 0.5% (customizable)EnforcedEnforced
Ethereum SupportYesYesMulti-chain
Sweep/Bulk BuyingYes (10x faster)NoNo
Advanced AnalyticsYes (real-time charts, floor depth)PartialBasic
Portfolio ManagementYes (integrated)YesBasic
Aggregator ListingsYes (cross-market)YesNo
Pro Trader ToolsYesPartialNo
Free TierN/A (fee-based)YesYes
NFT Trading Fees
Blur0%
OpenSea2.5%
Rarible1%
Royalty Enforcement
BlurRecommended 0.5% (customizable)
OpenSeaEnforced
RaribleEnforced
Ethereum Support
BlurYes
OpenSeaYes
RaribleMulti-chain
Sweep/Bulk Buying
BlurYes (10x faster)
OpenSeaNo
RaribleNo
Advanced Analytics
BlurYes (real-time charts, floor depth)
OpenSeaPartial
RaribleBasic
Portfolio Management
BlurYes (integrated)
OpenSeaYes
RaribleBasic
Aggregator Listings
BlurYes (cross-market)
OpenSeaYes
RaribleNo
Pro Trader Tools
BlurYes
OpenSeaPartial
RaribleNo
Free Tier
BlurN/A (fee-based)
OpenSeaYes
RaribleYes

How Does Blur Compare to Competitors?

vs OpenSea

Blur is designed for professional NFT traders with 0% fees, fast sweeps, and advanced analytics, whereas OpenSea is designed for a wider audience with enforced royalties to protect artists, and higher 2.5% fees. Blur currently holds the largest share of trading volume ($7.4B GMV) but is limited to Ethereum.

Choose Blur if you are a high volume trader of NFTs; choose OpenSea if you are a casual collector or need multi-chain support.

vs Rarible

Rarible offers multi chain with 1% fees that will appeal to a wide variety of users however lacks many of the pro tools such as sweep and real time analytics offered by Blur. Blur currently has the largest share of Ethereum NFT trading volume.

If you want to trade Ethereum NFTs at high volumes choose Blur; if you want to pay lower fees on multi-chain choose Rarible.

vs Binance NFT Marketplace

Binance has a large user base and has very competitive fees, however it has much less NFT pro grade tools compared to Blur. Blur is focused on speed and analytics for the Ethereum trader community and currently achieves higher sales volume.

Choose Blur if you are an expert at flipping specialized Ethereum NFTs; choose Binance if you are a general crypto user.

What are the strengths and limitations of Blur?

Pros

  • 0% marketplace fees - means all of your proceeds go directly to you minus gas and royalties.
  • 10X faster sweeps - enables mass buying of floor priced NFTs quickly and efficiently.
  • Advanced analytics - includes real time charts, floor depth and other tools to help manage your portfolio.
  • Aggregator functionality - allows comparison of listings across multiple marketplaces.
  • High performance - fast, reliable and optimized for speed.
  • Loyalty program - BLUR tokens rewarded for royalty support and exclusive listing.
  • Highest volume - $7.4B GMV, 300K + users, #1 marketplace on Ethereum.

Cons

  • Ethereum only - does not support any other blockchain platforms.
  • Steeper learning curve - can be difficult to understand and use for NFT newbies.
  • Gas fees still apply - varies depending on the level of congestion on the ETH network.
  • Royalty flexibility is a point of controversy - setting royalties to 0% can harm artists.
  • Volume Concentration – 50% of volume from less than 300 wallets — Wash Trading Risk
  • Not Suitable for Beginners — Focus on Professional Traders

Who Is Blur Best For?

Best For

  • Professional NFT traders — Zero Fees for Trading, Sweepable Funds, Analytics — All to Help High-Volume Flippers
  • Ethereum NFT flippers — Fastest Execution Time — Real-Time Data to Assist in Momentum Trades
  • Power users with large portfolios — Portfolio Management — Aggregating Cross-Market Positions
  • Bulk NFT buyers (sweeping) — Ten Times Faster Than Competitors — Floor Depth Charts
  • High-volume secondary traders — Royalties — Tokens for Loyalty Rewards

Not Suitable For

  • NFT beginners — Too Complicated — For Professional Use Only, Try Open Sea Instead
  • Multi-chain collectors — Eth-Only — Consider Using Rarible or Binance NFT
  • Creator-focused sellers — Low-Royalties Optional — Less Money Earned by Selling — Better Royalties at Open Sea
  • Casual/low-volume users — Overwhelming Tools — Gas Fees Eat Into Small Trade Profits

Are There Usage Limits or Geographic Restrictions for Blur?

Blockchain Support
Ethereum mainnet only
Marketplace Fees
0% (gas fees apply)
Royalty Rate
0.5% minimum recommended, customizable to 0%
NFT Types
Ethereum-based NFTs only
Loyalty Incentives
BLUR tokens for exclusive listings and royalty support
Wallet Connection
Ethereum-compatible wallets required

Is Blur Secure and Compliant?

Decentralized InfrastructureRuns on Ethereum mainnet with smart contract security.
Non-CustodialUsers retain control of wallets and assets; platform does not hold funds.
Royalty IncentivesLoyalty points system encourages creator royalty payments.
Optimized Gas ContractsBulk listing and sweeping with efficient smart contracts.
Portfolio AnalyticsSecure on-chain data access for trading decisions.
TransparencyAggregates listings from multiple venues with real-time pricing.

What Customer Support Options Does Blur Offer?

Channels
Available for detailed inquiries and in-depth assistanceAvailable on website and app for immediate help with urgent issuesComprehensive FAQs, guides, and tutorials for self-service supportActive presence for engagement, updates, support, and answering questions
Response Time
Support team aims to respond promptly with comprehensive solutions; customer feedback indicates quick resolution of issues
Satisfaction
Highly positive - users appreciate knowledgeable, friendly, and efficient support staff with detailed guidance
Specialized
Proactive communication from support team about platform developments and maintenance schedules

What APIs and Integrations Does Blur Support?

API Type
GraphQL API via Bitquery for NFT data queries and analytics
Data Access
NFT trading data, loan data through Blend protocol, auction events, buyer statistics, collection information
NFT Lending
Blend protocol allows NFT loans with support for loan data queries, refinances, and repayments
Use Cases
Retrieve NFT-related data, analyze trading patterns, access loan details, track auction events, get buyer statistics for specific NFTs
Documentation
GitHub-hosted documentation with code examples and query structures

What Are Common Questions About Blur?

Connect Your Crypto Wallet (Metamask, WalletConnect, etc.) to Blur to View Available NFTs, Select an NFT to Purchase and Confirm Your Purchase, Then Confirm the Transaction — After Blockchain Confirmation the NFT will Transfer to Your Wallet.

Connect Your Wallet, Pick Which NFT To Sell, Set the Price of Sale & Duration of Sale (Fixed-Price or Auction), then Confirm Listing. Once Someone Buys It, You Receive Payment, Minus Blur Platform Fee and Gas Fees.

Blur Charges No Marketplace Fees; You Only Pay Gas Fees to the Blockchain Network to Process Transactions. Blur Does Charge Withdrawal Fees for Transferring Funds From Blur to Your Wallet.

Blur Offers Swapping That is 10 Times Faster, No Marketplace Fees, and Optimized for Professional Traders. Blur Operates Exclusively on Ethereum, Unlike OpenSea which Supports Arbitrum and Polygon. Blur Also Features Trending Tabs, Airdrops for Loyal Traders and Faster Detection of Rare Items.

Blur Currently Only Supports Trading on the Ethereum Chain; NFTs On Other Chains Such as Polygon, Arbitrum, Etc., Cannot Be Listed for Sale on Blur.

Blur DAO is a Decentralized Autonomous Organization That Makes Decisions Regarding Blur NFTs As Well As The Core Project Direction of Blur. This Gives Decision Making Authority to the NFT Community As a Whole.

Blur's NFT lending platform is called Blend, which enables users to use their NFT holdings as collateral for loans. It offers various tools to manage loans, refinance loans, and make repayments.

To list your collection on Blur, join the Blur Discord Channel, then go into the #Feedback chat room and include your collection data. Once there are enough people interested, the Blur Team will begin the listing process, until they develop an official application process.

Blur can be accessed using mobile devices via its website; however, Blur does not have a dedicated mobile app yet. Blur has announced plans to build one.

Yes. Blur provides you with the ability to select from three different gas fee options. This ensures your purchases can happen as fast or slow as you prefer and at the price you prefer.

Is Blur Worth It?

Blur is a very specific NFT marketplace designed for professional traders and experienced flippers who seek both high-speed trading and low-cost trading. Due to the absence of any marketplace fees and ten times faster than most other platforms, Blur has quickly become the fastest growing NFT marketplace even during the current down market. However, due to being limited to only Ethereum, Blur is also not intended for casual collectors or those who wish to trade across multiple chains.

Recommended For

  • Any NFT professional trader seeking maximum speed and maximum efficiency in executing trades.
  • Any active NFT flipper seeking to minimize their trading costs and increase their profit margins.
  • Any NFT collector or portfolio manager that has NFTs based on the Ethereum chain.
  • Anyone that is comfortable with technical wallets and/or blockchain transactions.
  • Any community member that is interested in participating in DAO governance using BLUR tokens.

!
Use With Caution

  • No casual NFT buyer - all of the user interfaces and tools on Blur were built specifically for professional NFT traders and flippers, not beginners.
  • No cross-chain traders - The fact that Blur is only able to support NFTs on the Ethereum chain severely limits the amount of NFTs that can be included in an individual portfolio.
  • No users that are concerned about their NFTs being stolen - Blur allows users to toggle whether or not their NFTs that have been flagged for possible theft are visible or hidden.
  • Any NFT collection that is not supported by Blur - As new collections are added to Blur, some older or less popular collections may not be included.

Not Recommended For

  • No casual collectors that want to utilize a NFT marketplace that is beginner-friendly.
  • No multi-chain users - Since Blur only supports NFTs on the Ethereum chain, multi-chain users will need to look elsewhere to trade. Text that sounds more like you (you don't have to answer the questions – just reword the text below). BEGIN_TEXT
  • Buyers looking for a wider variety of collections -- won’t show up if they can’t create them.
  • Gas-conscious buyers when network is congested -- fees are still a problem despite efforts to optimize for fees.
Expert's Conclusion

Blur is best suited for professional traders and experienced NFT flippers using Ethereum who want fast, low-cost trading options and high-level trading tools over large collections and easy-to-use platforms.

Best For
Any NFT professional trader seeking maximum speed and maximum efficiency in executing trades.Any active NFT flipper seeking to minimize their trading costs and increase their profit margins.Any NFT collector or portfolio manager that has NFTs based on the Ethereum chain.

What do expert reviews and research say about Blur?

Key Findings

Blur was launched in October of 2022 and has seen rapid growth since then, making it the fastest-growing NFT marketplace in history with over 571,000 user visits and 2,137+ daily traders, while other areas of the NFT market were declining. Blur has optimized its platform for professional traders with no marketplace fees, 10 times faster trading speeds than other platforms, advanced analytical tools and a decentralized governance model through Blur DAO. In recent months Blur has developed a new lending protocol called Blend NFT lending protocol and has also been conducting BLUR token airdrops to reward their most loyal traders.

Data Quality

Excellent - comprehensive information from official Blur.io website, Atomic Wallet's NFT guide, Milk Road review, GitHub API documentation, and user testimonials across multiple sources. Some technical details about BLUR token economics and exact user metrics may require additional verification.

Risk Factors

!
Blur’s dependence on a single chain – Ethereum – limits the size of the potential marketplace.
!
Rapid development – still working on a dedicated mobile app for Blur users.
!
Gas fee price fluctuations — Still a problem even after attempting to reduce gas prices.
!
Relying on BLUR token economics – still needs to be tested for long-term viability.
Last updated: February 2026

What Additional Information Is Available for Blur?

Founder & Leadership

Founder Pacman of Blur has stated he will continue to focus his development efforts to support professional traders first, and not to support the creators of NFTs. His strategy is based on fast and inexpensive transaction processing as two key factors for Blur to achieve success.

Community & DAO Governance

Blur DAO gives the NFT community the ability to directly vote on how the platform should be managed. The community is very engaged with Blur as evidenced by its use of Discord, social media, and community forums for communication.

Token & Airdrop Program

Blur gives its users BLUR tokens as part of an airdrop program to thank them for being loyal customers. Token economics are at the center of the business model and the user incentive structure of Blur.

Blend Protocol Innovation

Blur’s Blend protocol is a completely new way for NFT holders to lend out their assets so others can borrow against their NFT collateral with advanced loan management capabilities such as refinance options and repayment plans.

Market Position

Unlike most of the other NFT markets, Blur had the fastest growth rate ever recorded in NFT market history. It has the highest single sale at $598,078 from the mfer NFT collection.

User Experience Focus

Although it includes a user-friendly interface that will be appealing to both new and seasoned traders, the majority of the capabilities will appeal to experienced traders. For example, advanced portfolio analysis and the ability to see which collections are currently trending are examples of how Blur can offer institutional grade tools.

Product Development

As well as optimizing its marketplace, Blur continues to develop new capabilities such as a mobile application and future optimizations to its current platform; therefore, Blur is still in the early stages of growth although the platform does include a mature feature set.

What Are the Best Alternatives to Blur?

  • •
    OpenSea: Blur is the largest NFT marketplace that supports multiple blockchains including Ethereum, Polygon, Arbitrum, etc., and allows access to over 5,000+ collections. While Blur offers a wider variety of collections and clearly indicates whether an NFT is stolen or not, it also charges 2.5% in marketplace fees. However, Blur provides the greatest amount of flexibility when it comes to using different blockchains compared to OpenSea. This makes Blur the best option for collectors who want a large number of options for collecting NFTs while also prioritizing their safety above all else.
  • •
    LooksRare: LookRare is another Ethereum-based NFT marketplace that provides zero platform fees and rewards its customers with tokens called LOOKS. Like Blur, LookRare places a great emphasis on building a strong community. However, LookRare has significantly less trading volume than Blur. LookRare has a similar fee structure to Blur, but they have different token economic models. Therefore, LookRare would be the best option for customers looking for alternative communities based in Ethereum that offer token incentives.
  • •
    Magic Eden: Magic Eden is a multi-blockchain NFT marketplace that supports Solana, Ethereum, and Polygon. Magic Eden has a very robust mobile experience and lower fees than Blur. Additionally, Magic Eden supports a much larger variety of blockchains than Blur, making it a good choice for customers that prefer to use their mobile devices to buy NFTs or prefer to utilize the Solana ecosystem.
  • •
    Rarible: Rarible is a multi-blockchain marketplace focused on creators, and supports Ethereum, Polygon, and Flow. Rarible puts a lot of emphasis on creating tools for creators and utilizes RARI tokens to create community governance. Rarible has higher marketplace fees (2-5%) than Blur, but provides better support for NFT artists and creators by allowing them to participate in governance decisions about the marketplace.
  • •
    X2Y2: Ethereum-focused marketplace with no platform fees and a reward system based on trading volumes through tokens. Smaller with lower liquidity compared to Blur; however, has an active and growing community. A similar fee model as Blur but different token-based incentives. Recommended for Ethereum traders who are considering alternative zero-fee platforms. x2y2.io

What Are Blur's Marketplace Metrics?

$7.4B
Total Transaction Volume
324,966
Total Users
$135M
August 2025 Trading Volume
80%
Market Share

Which Blockchains Does Blur Support?

EthereumEthereum Layer-2SolanaBitcoin

How Are Fees Structured for Blur?

Marketplace Fee
0%
Creator Royalties
Optional
Listing Fee
Free
Premium Features
BLUR token incentives and loyalty programs

What Trading Features Does Blur Offer?

Batch Listings

Listing of Multiple NFTs as a Single Transaction

Portfolio Analytics

Analytics and Portfolio Tracking in Real Time

Real-time Price Feeds

Market Data and Current Price Information

Cross-marketplace Aggregation

Listings from OpenSea aggregated into one location in the Blur application

Institutional-grade Tools

Professional Trading Infrastructure for High Volume Traders

How Does Blur Structure Its Token Economics and Incentives?

Token Symbol
BLUR
Token Utility
Governance, trading rewards, platform incentives
Governance
Community-driven governance with token voting in Q4 2025
Airdrop Program
Seasonal airdrops for active users (approximately 1.5 billion tokens total)

Is Blur Secure and Compliant?

Ethereum Layer-2 IntegrationReduces friction for large-scale trades
Non-custodial TradingZero-fee structure with user asset protection
Institutional BackingSupported by Paradigm and Standard Crypto

What Collection Support Does Blur Support?

ERC-721ERC-1155PFPsArt NFTs

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