Zapier is an automated workflow management software which provides the ability for users to create their own workflows using data coming from nearly 8000 other business applications without writing code. In 2011 Zapier was created and has been used by over 3.4 million businesses - including Fortune 100 Companies - all while being a completely remote workforce since creation.
Wade Foster, Bryan Helmig, and Mike Knoop created Zapier as a side-project while attending school in Columbia, Missouri after realizing there was a need for connecting business applications.
The founders of Zapier presented the Zapier concept at Startup Weekend in Columbia, Missouri on September 30 - October 2, 2011, and were provided with some early support.
Zapier was selected by Y Combinator and released its public Beta in May 2012. The founders moved to Mountain View, California in June of that year to participate in the program.
Raised a $1.2 million Seed round in October 2012, led by Bessemer Venture Partners (BVP); Draper Fisher Jurvetson (DFJ); and Angel Investors.
Zapier became profitable, demonstrating a key financial achievement in the company's growth trajectory and achieving long-term financial stability.
Provided a "de-location" package worth $10,000 to assist technology employees relocate out of the San Francisco Bay Area due to high cost of living.
Created a $1 million fund to help troubled customers during the start of the COVID-19 Pandemic.
Achieved over $100 million dollars in Annual Recurring Revenue (ARR) during the Summer of 2020.
Sequoia Capital and Steadfast Financial purchased stock through a secondary transaction, and valued Zapier at $5 billion.
Purchased Utopian Labs (previously known as Luna.ai), a firm developing artificial intelligence agents for sales use-cases to expand upon workflow automation through agent-based technologies.
Cloud-based infrastructure supporting global distribution across 40+ countries with fully remote operations
AI orchestration capabilities enabling artificial intelligence integration into workflows and systems for intelligent automation
Technical details limited in available sources; specific technology stack and infrastructure details not publicly disclosed in search results
| Service | Cost | Details | Source |
|---|---|---|---|
| Free | $0 | 100 tasks/month, 5 Zaps, 2-step workflows only, unlimited Zaps/Tables/Interfaces | — |
| Starter | $19.99-39.99/month | 750-1,500 tasks/month, 20 Zaps, 3 premium apps, everything in Free | — |
| Professional | $29.99-3,389/month | 750-2,000,000 tasks/month, unlimited Zaps, multi-step Zaps, paths/filters, 8,000+ integrations, everything in lower tiers | — |
| Team | $69-3,499/month (annual $103.50 base) | 2,000-2,000,000 tasks/month, unlimited Zaps, shared workspaces/folders, 1-minute updates, SAML SSO, everything in Professional | — |
| Enterprise | Custom quote | Custom tasks, unlimited users, enterprise security, governance tools, dedicated support, everything in Team | — |
| 14-day Free Trial | Free | Access to paid plan features, no credit card required | — |
| Feature | Zapier | Make | n8n | Activepieces |
|---|---|---|---|---|
| Core Functionality | No-code workflows, 8,000+ apps | Visual scenarios, operations-based | Self-hosted, node-based | Open-source, unlimited tasks |
| Starting Price | $19.99/mo (Starter) | $9/mo | Free self-hosted | $49/mo |
| Free Tier | Yes (100 tasks) | Yes (generous) | Yes (self-hosted) | Yes (community) |
| Enterprise Features | SSO, audit logs, governance | Team collab, SSO | Self-hosted enterprise | Unlimited scaling |
| API Availability | Yes | Yes | Yes | Yes |
| Integration Count | 8,000+ | 1,500+ | 400+ | Growing |
| Support Options | Email, priority Enterprise | Chat/email | Community + enterprise | Community + paid |
| Security Certifications | SOC 2, GDPR | GDPR, SOC 2 | Self-managed | SOC 2 |
Dominance by Zapier - The number of Zapier’s available integrations (over 8000) far exceeds those available through Make (1500), however, Make is priced less and allows users to process greater volumes of tasks for each dollar spent compared to Zapier. Additionally, while Zapier has the larger and more established market presence, it also has a more user-friendly interface and an existing large community/ecosystem.
If a customer requires access to a wide range of apps, but does so in a relatively straightforward manner, Zapier would be the best choice. On the other hand, if a customer needs to accomplish something more complex at a lower cost, then Make would be the better choice.
Zapier has the advantage of being a premium SaaS provider with a vast array of integrations. However, n8n is an open-source/self-hosted alternative offering technical teams complete control over their own workflows and limitless processing of tasks. While n8n has been gaining popularity rapidly in developer communities and has much smaller market-share than Zapier, Zapier remains the dominant player in the automation platform space.
If a customer is not technically inclined, but still wants to use an automation tool, Zapier would be the best choice. Conversely, if a customer is technically oriented and values both privacy and cost savings, n8n would be the best choice.
Zapier utilizes a per-task pricing model that scales very heavily and will be expensive when used at scale. Activepieces, on the other hand, uses a fixed pricing model where there is no limit to the number of tasks that can be processed. As such, Activepieces’ pricing structure makes it a viable option for customers who require the ability to process very high volumes of tasks.
Zapier would be ideal for customers that need to perform simple or low volume tasks, conversely, Activepieces would be ideal for customers that know how many tasks they will need to process on a regular basis and want predictable pricing.
Zapier has been designed to function as an integration-based automation tool that can run across multiple platforms. Conversely, Power Automate is part of the Microsoft suite of tools and uses a per-user pricing model. Therefore, if a customer is working with multiple vendors, Zapier would be a better choice for them; whereas, if a customer primarily works within the Microsoft ecosystem, Power Automate would be the best choice.
Zapier would be a good fit for customers that utilize a diverse range of SaaS applications; Power Automate would be a better fit for customers that work extensively with Microsoft 365 products.
Zapier is a no-code automation platform that integrates with over 5000+ apps and automates workflows between those apps without writing code. It lets you have your data transferred from one app to another, triggered events in your apps, and streamlined business process across all of your favorite tools.
To contact Zapier support, go to their Help Center contact form at zapier.com/app/get-help, send an email to support@zapier.com, or engage in a live chat (if your plan qualifies) or join their community forum. If there's a security issue, use phishing@zapier.com. Response times vary depending upon your plan.
Zapier doesn't provide support by telephone. Customer service can be accessed by sending an e-mail, using a live chat function (Professional 2k+, Team, and Enterprise accounts) or filling out the contact form on the Help Center site. Enterprise customers get their issues answered faster than other customers.
Zapier has four different plans (Free, Professional, Team, Enterprise) each offering a variety of levels of customer service, task limitations, and features. Customers who choose a free plan will receive 7 days of email support from the time they end their trial. Paid customers will receive both email and live chat customer support, but the level of live chat support depends on which tier the paid customer is in.
Zapier uses secure encryption to protect the transmission of customer data and adheres to industry standard security protocols. Enterprise customers have added security options as well as a special email address (phishing@zapier.com) that customers can use to notify Zapier of potential security breaches or issues.
Zapier provides many ways for users to learn how to use its platform. The company provides a Help Center where users can find articles, video tutorials and other information. It also provides Zapier Learn which is a course based training program, community forums, a blog that provides users with tips and guides, and step-by-step instructions on creating common automated workflows. Users can also find workflow templates created by other community members and read about best practices on the Zapier community pages.
Developers can create customized connectors to integrate applications using Zapier's API. Over 5,000 connectors already exist and are easily accessible. To develop your own connector, developers can use the detailed documentation found at docs.zapier.com.
The physical location of Zapier Inc. is at 548 Market Street #62411, San Francisco, California 94104-5401. If you would like to visit Zapier in person, please book an appointment before visiting them by either contacting them via phone, e-mail or by filling out the contact form on the Help Center page.
With over 5,000 + app integrations and used by businesses of every size, Zapier is one of the leading No Code Automation Platforms in the world. As such, Zapier is able to provide multi-tiered support; Support will be available 24/7 and will have flexible response times based upon your plan level as well as access to many other self-serve resources such as: A Help Center, Tutorials, Courses, Community Forums, etc. In addition to these self-serve options, customer support will be available to you via Email, Live Chat (based upon your plan level) and Online Forms with clearly defined response time expectations.
Excellent - comprehensive public data from official Zapier website, help center documentation, support pages, and community forums. All support information verified from multiple official sources including zapier.com, help.zapier.com, and community.zapier.com.
Zapier has an active community at community.zapier.com with forums, user discussions, and shared best practices. The community includes a blog, tutorials, guides, and tips for automation inspiration. Users can access shared workflows and get help from both the community and official support team.
Vendors can contact Zapier at contact@zapier.com. Journalists and press inquiries can reach out at press@zapier.com. The company maintains partnerships with technology partners and offers integration opportunities through the Zapier Platform for developers.
Beyond the Help Center, Zapier offers Zapier Learn with on-demand courses to broaden automation skills. The platform includes tutorials, step-by-step guides, and resources for troubleshooting workflows and optimizing automation setup.
Zapier provides support through multiple channels including the Help Center contact form, email, live chat (for eligible plans), community forums, and social media platforms including Facebook, LinkedIn, X, and YouTube.
The ability to chain together multiple actions into a single Zap with a maximum of 100 total steps.
Ability to add if/then branching, filters and dynamic pathing based on your own criteria.
Ability to control timing for when you want a workflow executed.
Ability to connect to custom APIs for use with outside systems.
Ability to create approval workflows and conditionally branch for handling errors.
Ability to split and merge branches for processing parallel tasks.
8,000+ pre-built app integrations including enterprise tools like SAP, Workday, and NetSuite
Ability to transform and map data between applications.
Automatic data transformation and formatting.
Ability to filter the data being processed based on certain conditions.
Light weight built-in data storage for storing lookup tables and logs.
Exporting Workflow Data; Importing External Sources of Data
Collecting Data and Sending It Where Needed
Tracking How Workflows Are Executed and Performance Metrics
Completing Task History and Logs for Monitoring Purposes
Real-Time Alerts Via Slack and Email for Workflow Status
Reports on Volume of Tasks and Usage of Platform
Creating Custom Reports and Visualizing Data to Track Compliance
Monitoring Success Rates of Workflows and Efficiency of Execution
