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Synthesia

  • What it is:Synthesia is a leading AI video platform that generates professional, multilingual videos from text using avatars and voice synthesis.
  • Best for:Training and HR teams, Marketing and sales professionals, Global enterprises
  • Pricing:Free tier available, paid plans from $29/mo or $18/mo (annual)
  • Rating:92/100Excellent
  • Expert's conclusion:Synthesia is the leader in AI avatar video generation and is best used by large-scale organizations and teams that require the creation of high-quality multilingual videos at scale without the cost of traditional video production.
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Reviewed byMaxim Manylov·Web3 Engineer & Serial Founder

What Is Synthesia and What Does It Do?

Synthesia was launched in 2017 as a leading provider of synthetic media for creating AI-generated video content. The founders are AI researchers/entrepreneurs from universities including Stanford, TUM, Cambridge & UCL. The company is based in London and offers a web-based version called Synthesia STUDIO, which enables users to produce professional quality video utilizing realistic digital avatars, all within their browsers. With no need for cameras or studios, the company serves clients around the world, and currently has 70% of Fortune 100 companies as clients and aims to bring video production to the masses.

Active
📍London, UK
📅Founded 2017
🏢Private
TARGET SEGMENTS
EnterprisesFortune 100Marketing TeamsTraining & CommunicationGlobal Businesses

What Are Synthesia's Key Business Metrics?

💵
$100M+
Annual Recurring Revenue
👥
65,000+
Customers
📊
70%
Fortune 100 Clients
🏢
500+
Employees
📊
140+
Languages Supported
📊
230+
Avatars
Rating by Platforms
4.8/ 5
G2 (1,200 reviews)

How Credible and Trustworthy Is Synthesia?

92/100
Excellent

Synthesia has established itself as a credible business through extremely fast revenue growth to an ARR of $100M+, 70% of Fortune 100 companies are now Synthesia clients, and the company has been awarded numerous accolades due to its global reach and prestige in AI video tech.

BREAKDOWN
Financial Health95/100
Market Traction94/100
Leadership & Team90/100
Innovation93/100
TRUST SIGNALS
Backed by prominent investorsMacRobert Award winnerEndorsed by UK government officials70% Fortune 100 adoption$100M+ ARR achieved

What is the history of Synthesia and its key milestones?

2017

Founded

Co-founders include top researchers from AI institutions such as UCL, Stanford, TUM and Cambridge - Victor Riparbelli, Steffen Tjerrild, Matthias Niessner and Lourdes Agapito.

2024

Revenue Milestone

Exceeded $100M in ARR, grew customer base to 65,000+ and had 70% Fortune 100 clients.

2025

New Leadership & HQ

Hired ex-Amazon CTO Peter Hill and CFO Daniel Kim; also, moved into 20,000 sq ft London headquarters at Regent's Place.

2025

Hyper-growth

Currently has 500+ employees in 7 countries and reportedly produced $2 million in ARR in a single day.

Who Are the Key Executives Behind Synthesia?

Victor Riparbelli— CEO & Co-founder
AI Researcher and serial entrepreneur, founded Synthesia from UCL, Stanford, TUM and Cambridge.. LinkedIn
Steffen Tjerrild— COO & Co-founder
AI Entrepreneur with experience in product development and operational aspects.. LinkedIn
Peter Hill— CTO
Former Amazon Executive with over 25 years of experience in Technology Leadership; Joined January 2025.. LinkedIn
Daniel Kim— CFO
Financial Expert overseeing financial operations; Appointed February 2025.. LinkedIn
Lourdes Agapito— Co-founder & Professor UCL
Professor of 3D Vision at University College London; Pioneer in AI Research.. LinkedIn

What Are the Key Features of Synthesia?

✨
AI Avatars
Provides access to 230+ realistic digital avatars that deliver scripted messages in 140+ languages with natural lip-sync and expressions.
✨
Personal Avatars
Ability to create custom AI avatars from a short video recording with natural background images in minutes.
✨
Synthesia STUDIO
The browser-based platform is used to create professional-quality videos without the need for cameras, microphones, or a studio.
🔒
Enterprise Security
Compliant with GDPR and SOC 2 Type II, and also allows private cloud deployment options for added protection to your data.
💬
Multilingual Support
Content can be created in over 140 different languages so that companies can communicate with their employees globally.
✨
Template Library
Templates are pre-designed for a variety of different types of content such as training, marketing, sales and internal communications.

What Technology Stack and Infrastructure Does Synthesia Use?

Infrastructure

AWS cloud with private cloud options for enterprises; London-based R&D

Technologies

AI Video SynthesisDeep LearningComputer VisionNatural Language ProcessingJavaScriptPythonReact

Integrations

LMS (Learning Management Systems)CRM platformsSlackMicrosoft TeamsGoogle Workspace

AI/ML Capabilities

Proprietary AI models for avatar generation, lip-sync, facial animation, and multi-language speech synthesis trained on diverse datasets

What Are the Best Use Cases for Synthesia?

Fortune 100 Enterprises
Video production that can grow with your company for all of your training, sales enablement and customer communications.
Marketing Teams
Rapidly produce video content that is personalizable for each viewer and available in multiple languages.
L&D Departments
Employee training videos cost less and look better because they have a consistent image for your company.
Sales Enablement
Send prospect specific video messages to large numbers of people.
HR & Internal Comms
Create company-wide announcements, onboarding videos and other corporate communications using professional quality videos.
Small Businesses
Create high quality videos without the production costs associated with them.
NOT FORIndividual Creators
Create easy to create avatar based video content, however, it may be limited by pricing.

How Much Does Synthesia Cost and What Plans Are Available?

Pricing information with service tiers, costs, and details
☐Service$CostℹDetails🔗Source
BasicFree3 minutes of video/month, 9 AI Avatars, 1 editor, limited templates and content—
Starter$29/mo or $18/mo (annual)10 min video/month (120/year), 1 editor + 3 guests, 125+ AI Avatars, AI Dubbing, downloads—
Creator$89/mo or $64/mo (annual)30 min video/month (360/year), 1 editor + 5 guests, 180+ AI Avatars, 5 Personal Avatars, API access, branded pages, interactive videos—
EnterpriseCustomUnlimited video minutes, unlimited avatars, SSO/SAML, team collaboration, brand kits, priority support, 1-click translations—
BasicFree
3 minutes of video/month, 9 AI Avatars, 1 editor, limited templates and content
Starter$29/mo or $18/mo (annual)
10 min video/month (120/year), 1 editor + 3 guests, 125+ AI Avatars, AI Dubbing, downloads
Creator$89/mo or $64/mo (annual)
30 min video/month (360/year), 1 editor + 5 guests, 180+ AI Avatars, 5 Personal Avatars, API access, branded pages, interactive videos
EnterpriseCustom
Unlimited video minutes, unlimited avatars, SSO/SAML, team collaboration, brand kits, priority support, 1-click translations

How Does Synthesia Compare to Competitors?

FeatureSynthesiaHeyGenElai.ioColossyan
Starting Price$18/mo (annual)$24/mo$29/mo$27/mo
Video GenerationYes (AI avatars)Yes (AI avatars)Yes (AI avatars)Yes (AI avatars)
AI Avatars230+100+60+50+
Languages140+100+75+70+
API AccessCreator+EnterpriseBusiness+Enterprise
Enterprise FeaturesSSO, Brand Kits, SOC 2SSO, SOC 2SSOSOC 2
Fortune 100 Usage70%UnknownUnknownUnknown
Starting Price
Synthesia$18/mo (annual)
HeyGen$24/mo
Elai.io$29/mo
Colossyan$27/mo
Video Generation
SynthesiaYes (AI avatars)
HeyGenYes (AI avatars)
Elai.ioYes (AI avatars)
ColossyanYes (AI avatars)
AI Avatars
Synthesia230+
HeyGen100+
Elai.io60+
Colossyan50+
Languages
Synthesia140+
HeyGen100+
Elai.io75+
Colossyan70+
API Access
SynthesiaCreator+
HeyGenEnterprise
Elai.ioBusiness+
ColossyanEnterprise
Enterprise Features
SynthesiaSSO, Brand Kits, SOC 2
HeyGenSSO, SOC 2
Elai.ioSSO
ColossyanSOC 2
Fortune 100 Usage
Synthesia70%
HeyGenUnknown
Elai.ioUnknown
ColossyanUnknown

How Does Synthesia Compare to Competitors?

vs HeyGen

Offers similar AI video tools, however, Synthesia offers more avatars (230+) than Lumen5 (100+) and more languages (140+) than Lumen5 (100+), and has 70% of the Fortune 100 as clients.

Synthesia has a broader library of avatars and a greater level of compliance to make it the best choice for businesses looking to utilize this type of technology at scale.

vs Elai.io

An AI video platform that specializes in creating training content. Competitive with Synthesia when it comes to creating videos in multiple languages, however, Synthesia has stronger features and a larger library of avatars for enterprise use.

Use Synthesia if you have an enterprise level need and Elai if you are working with a small team and have a focus on training content.

vs Colossyan

An enterprise level AI video creator that offers strong security. Good option for teams that want more customization options, although Synthesia has a wider array of avatars and has a head start in terms of market traction.

Both platforms are great for enterprise level use; however, Synthesia is the leader in the market.

What are the strengths and limitations of Synthesia?

Pros

  • A way to create videos using AI that does not require filming or actors, uses text-to-video with avatars.
  • Supports multiple languages-140+ languages and voices to communicate with teams around the world.
  • Offers scalable pricing options, including a free tier to unlimited enterprise video minutes.
  • Has enterprise level security-SOC 2 Type II, GDPR compliant, SSO, brand kits.
  • Provides time saving features-API access, interactive videos and 1 click translations
  • The largest Avatar Library — 230+ Realistic AI Avatars that have Lip Sync
  • Leader in Market Position — 70% of Fortune 100 companies adopt and utilize Synthesia's solutions with over $100 Million in Annual Revenue

Cons

  • Time Limits on Videos — Lower-tier plans (i.e. Starter) limit how much time you can create video content (i.e. 10 minutes/month on Starter)
  • High Additional Costs for Add-ons — For example, Studio Avatars will be an additional $1,000 per year on top of your current subscription cost
  • Custom Pricing for Enterprises — There is no public pricing information, therefore you will need to reach out to sales to receive a quote
  • Need Quality Input Text — Your ability to get good results depends on you writing high-quality script text before using Synthesia
  • Limited Free Plan — Only allows creation of videos up to three minutes long, and creates a watermark on all videos created
  • No Phone Support — You are limited to using the live chat feature, emailing us directly at support@synthesia.io, or browsing our Help Center for answers

Who Is Synthesia Best For?

Best For

  • Training and HR teams — Employee Onboarding Explainers — Allows for creation of multilingual explainer videos at scale for employee onboarding
  • Marketing and sales professionals — Product Demos and Interactive Videos — Can generate personalized product demos and interactive videos quickly
  • Global enterprises — Collaboration Tools for Teams — Includes unlimited videos, single sign on (SSO), and collaboration tools for large teams
  • Small businesses and freelancers — Watermark-Free Downloads and AI Dubbing on Starter — The affordable Starter plan includes watermark-free downloads and AI dubbing

Not Suitable For

  • Budget-conscious individuals — Severely Limited Free Plan — The free plan severely limits you to creating only videos under three minutes long, and includes a watermark on all videos created; paid plans begin at $18/month
  • Traditional video editors — Avatar-Based — Does not allow for full cinematic control or custom filming; is based on avatars only
  • High-volume personal avatar users — Cost Extra — Both Personal and Studio avatars cost extra ($1,000 per year) above your base limits

Are There Usage Limits or Geographic Restrictions for Synthesia?

Video Minutes (Starter)
10 min/month (120/year)
Video Minutes (Creator)
30 min/month (360/year)
AI Avatars (Free)
9 avatars
Personal Avatars (Creator)
5 personal avatars
Studio Avatars
$1,000/year add-on
Free Plan Videos
3 min/month, watermarked
Max Video Duration
4 hours total (150 scenes, each up to 5 minutes)

Is Synthesia Secure and Compliant?

SOC 2 Type IIIndependently audited security controls for enterprise data protection
GDPR ComplianceFull compliance with EU data protection regulations
SAML/SSOEnterprise-grade single sign-on for secure access control
Data ProtectionCompliant with enterprise security standards; no data training on user content
Brand KitsCustom branding locked to organization for consistency and control
SCORM ExportSupports e-learning standards for training content integration

What Customer Support Options Does Synthesia Offer?

Channels
Monday - Sunday, 8 am - 12 am (GMT); available via chat icon or Help menu in Synthesia STUDIOsupport@synthesia.io; responses during Monday - Sunday, 8 am - 12 am (GMT)Self-serve knowledge base with tutorials, FAQs, and how-to videos
Hours
Monday - Sunday, 8 am - 12 am (GMT)
Response Time
Resolution time reduced by 96% to 4 hours 37 minutes with AI support; 98.3% self-serve resolution
Satisfaction
High CSAT with +33pp improvement; 55% AI resolution rate

What APIs and Integrations Does Synthesia Support?

API Type
REST API for programmatic video generation
Authentication
API key based authentication
Availability
Creator plan and above
Integrations
LMS systems, CRM platforms, Slack, Microsoft Teams, Google Workspace
Documentation
Comprehensive API docs at docs.synthesia.io

What Are Common Questions About Synthesia?

Contact Us Using Any Of The Following Methods: Use live chat Monday-Sunday from 8 am - 12 am GMT by visiting the Synthesia website or clicking on the Help menu inside STUDIO, or send us an email by sending it to support@synthesia.io, or browse our Self-Serve Help Center.

Live Chat & Email Support — Live chat and email support is available Monday-Sunday, 8 am-12 am (GMT).

No Phone Support — No phone support is available; use live chat, email, or our self-serve Help Center.

Over 140 Languages Supported — Supports 140+ languages utilizing AI-powered voice synthesis and lip sync.

Yes — The Creator plan (includes five Personal Avatars) or they may be purchased as an add-on. Studio Avatars cost $1,000/year extra.

Yes — A basic version of Synthesia is offered for free with the capability of producing 3 minutes of video per month so you can try the platform.

Is Synthesia Worth It?

The leading enterprise AI video creation solution – Synthesia (used by 70% of Fortune 100 companies) has an array of features (230+ avatars, 140+ languages), and provides secure access to its users (SOC 2 Type II, GDPR). Synthesia is ideal for organizations requiring mass video production but do not have the ability to film as they normally would.

Recommended For

  • Multinational corporations that produce video content at scale
  • Learning and Development / Human Resources groups that produce training / onboard videos
  • Marketers who want to create short-form, personalized video content quickly
  • Companies seeking to communicate consistently through their brands globally

!
Use With Caution

  • Individuals requiring 24/7 live human technical support
  • Small Teams unfamiliar with using AI video tools
  • Organizations with extremely limited budget for video production

Not Recommended For

  • Individual creators seeking high volume avatar images for themselves
  • Traditional video editors seeking to maintain complete creative control over all aspects of their projects
  • Businesses seeking phone-based customer service
Expert's Conclusion

Synthesia is the leader in AI avatar video generation and is best used by large-scale organizations and teams that require the creation of high-quality multilingual videos at scale without the cost of traditional video production.

Best For
Multinational corporations that produce video content at scaleLearning and Development / Human Resources groups that produce training / onboard videosMarketers who want to create short-form, personalized video content quickly

What do expert reviews and research say about Synthesia?

Key Findings

Synthesia is the largest and most successful AI video platform in the world with an annual recurring revenue of $100M+, supporting 65,000+ customers, including 70% of Fortune 100, since its inception in 2017 by a team of top university researchers in AI.

Data Quality

High; sourced from official website, company announcements, G2 reviews, case studies, and third-party analyses.

Risk Factors

!
Premium price point may be prohibitive for small businesses
!
Video minute limits on lower tiered plans
!
Phone-based customer support is unavailable
!
Continued advancement in AI models to continue developing new features and functionality
Last updated: 2026-01-21

What Additional Information Is Available for Synthesia?

Founder Story

Synthesia was founded in 2017 by AI researchers from University College London, Stanford, Technical University of Munich and Cambridge Universities. The founders are Victor Riparbelli (CEO), Steffen Tjerrild (COO), Matthias Niessner, and Lourdes Agapito.

Notable Customers

Used by 70% of Fortune 100 companies; total number of customers is 65,000+ across training, marketing, and corporate communications.

Awards & Recognition

Received prestigious MacRobert award; endorsed by UK Government officials for innovative applications of synthetic media.

Support Scalability

Using AI handled a total of 316K monthly searches without increasing head count and resolved all queries 96% faster.

Enterprise Features

Compliant with SOC 2 Type II and GDPR; Dedicated Customer Success Manager available for onboarding large enterprise clients.

What Are the Best Alternatives to Synthesia?

  • •
    HeyGen: Alternative similar AI Video Generator is HeyGen (heygen.com) with over 100 avatars and competitive pricing that starts at $24/month. A good alternative for small teams and has many avatars and languages as Synthesia. However, it lacks some of Synthesias enterprise capabilities and customer base.
  • •
    Elai.io: Elai.io is an AI video platform that focuses on creating training content, with 60+ avatars and 75+ languages. It is also a more affordable option for enterprise clients with prices that start at $29/month. Although, it does lack enterprise capabilities like those offered by Synthesia, as well as the same level of market success.
  • •
    Colossyan: Colossyan.com offers a robust enterprise AI video creator that provides multiple levels of security and customization options for enterprise clients who require high-level compliance. Pricing starts at $27/month and is a good alternative for clients that have high-compliance needs.
  • •
    D-ID: D-ID.com is an AI video platform that specializes in creating realistic talking heads through photo animation. It is best suited for clients that want to create simple avatar-based videos and do not need all of the enterprise level features provided by Synthesia.

What Is Synthesia's Video Generation Specs?

Max Resolution
4K (enterprise), Full HD (1080p) all plans
Max Duration
4 hours total (150 scenes, each up to 5 minutes)
Frame Rate
30 FPS standard
Aspect Ratios
16:9, 9:16, 1:1
Generation Speed
Minutes per video
Input Modes
Text prompt, script, document, URL

What Are Synthesia's Video Quality Metrics?

Full HD (1080p) standard, 4K enterprise
Resolution
Precise and seamless
Lip Sync
140+
Languages
230+ realistic
Avatars

What Generation Modes Does Synthesia Offer?

Avatar Videos

Create lifelike AI presenters that can speak any script you provide in 140+ languages

Text-to-Video

Generate videos directly from text prompts or scripts

Document-to-Video

Turn decks, PDFs, websites into professional-quality videos

AI Video Assistant

Intelligent workflows for video creation

What Creative Tools Does Synthesia Offer?

Voice Cloning

Use AI to record and clone your unique voice for use in personalized avatars

AI Screen Recorder

Automatically transcribe audio and remove pause time when recording

Version Control

Make edits to a video at any time and they will remain consistent with your other source files.

Interactivity

Add quizzes, polls, hotspots, and forms to videos

Branding

Customize logos, colors, fonts, and graphics to your liking

What Is Synthesia's Ai Model Info?

Model Name
Synthesia 3.0
Model Version
3.0
Architecture
PyTorch with NVIDIA CUDA
Training Data
Consent-based actor data
Multimodal
Text-to-video, avatar animation, voice synthesis

What Output Formats Does Synthesia Support?

MP4SCORMXLIFFEmbedWebM

MP4 standard, SCORM for LMS, XLIFF for translations, embed for websites

What Is Synthesia's Content Safety Status?

Consent-based TrainingAll ML data sourced with consent
Content Authenticity InitiativePromotes responsible synthetic media use
Password ProtectionSecure video pages available
SSO AccessTeam-only access control

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