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mParticle

  • What it is:mParticle is an AI Customer Data Platform that collects data from mobile apps, web, and feeds to power real-time customer data across the marketing stack.
  • Best for:Mid-market to enterprise companies (500+ employees), Marketing and growth teams needing real-time activation, Brands with complex identity resolution needs
  • Pricing:Starting from Custom contract with mParticle Credits
  • Rating:82/100Very Good
  • Expert's conclusion:mParticle provides enterprise-level CDP functionality for mobile-centric brands that value both data quality and activation above full data sovereignty.
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Reviewed byMaxim Manylov·Web3 Engineer & Serial Founder

What Is mParticle and What Does It Do?

mParticle is an enterprise CDP that allows customers to orchestrate their customer data infrastructure in real-time to enable them to activate, secure, and get AI-based insights from their data. The company was founded in 2013 and has a unified data activation solution for global brands such as HBO Max, Marks & Spencer, JetBlue, and SoFi. mParticle’s flexible and customizable platform includes data activation, security, and AI predictions to assist companies in making well-informed, data-based decisions.

Active
📍New York, NY
📅Founded 2013
🏢Private
TARGET SEGMENTS
EnterpriseGlobal BrandsMedia & EntertainmentFinancial ServicesRetail

What Are mParticle's Key Business Metrics?

📊
$300M+
Total Funding Raised
🏢
400+
Employees
📊
2013
Founded

How Credible and Trustworthy Is mParticle?

82/100
Good

mParticle is an established player with over 13 years of experience in the market, significant funding, and a large and diverse customer base. mParticle has a strong track record of company stability and continued growth; however, third-party ratings or security certifications were not listed in available information.

BREAKDOWN
Product Maturity85/100
Company Stability85/100
Security & Compliance75/100
User Reviews80/100
Transparency80/100
Support Quality75/100
TRUST SIGNALS
13+ years operating since 2013Nearly $300M in total funding400+ employees globallyCustomer base includes HBO Max, JetBlue, SoFi, Marks & SpencerHeadquarters in major business hub (NYC)

What is the history of mParticle and its key milestones?

2013

Company Founded

mParticle was created as a customer data infrastructure company.

2013-2026

Continued Growth and Expansion

mParticle has grown to include over 400 employees around the world, and it has offices located throughout the United States and abroad, including its headquarters in New York, and is a major customer data platform to support global enterprise clients.

2026

Enterprise Market Position

mParticle has been able to serve global brands in various industries, including media, finance, and retail, and has received nearly $300 million in funding through a variety of investors.

Who Are the Key Executives Behind mParticle?

Michael Katz— CEO & Co-founder
A co-founder is leading mParticle's overall strategy and operation since mParticle was founded in 2013.
Andrew Katz— CTO & Co-founder
A co-founder oversees the technical architecture and engineering for mParticle.
Lyndi Thompson— VP Marketing
A co-founder leads mParticle's marketing strategy and brand positioning for mParticle's global presence.
Jason Seeba— Chief Marketing Officer
A co-founder drives all of mParticle's marketing initiatives and customer acquisition strategies.
Kyle Robinson— SVP Sales, Americas
A co-founder leads all of mParticle's sales operations and business development activities across the Americas region.

What Are the Key Features of mParticle?

✨
Real-time Data Orchestration
mParticle allows companies to seamlessly orchestrate their entire customer data stack in real-time to immediately activate customer data across all digital channels.
✨
Data Activation
mParticle enables global brands to power customer data into actionable insights to allow them to confidently and effectively make business decisions.
🔒
Security & Compliance
mParticle provides enterprise-class security infrastructure to protect sensitive customer data for every employee within an organization.
✨
AI Predictions
Uses artificial intelligence to create predictive insights, and supports the development of intelligent customer experiences.
📊
Configurable Platform
A flexible and highly configurable solution that can adapt to meet various business and integration needs.
✨
Customer Joy Transformation
Translates raw customer data into usable information that can drive improvements in both customer experience and overall business performance.

What Technology Stack and Infrastructure Does mParticle Use?

Infrastructure

Cloud-based multi-region infrastructure utilizing Amazon AWS and Google Cloud services

Technologies

Amazon AWSPythonGoogle CloudAndroidReactJavaScriptAPI infrastructure

Integrations

Mobile platforms (iOS/Android)Web applicationsMarketing automation platformsCRM systemsAnalytics toolsAd platformsData warehouses

AI/ML Capabilities

AI-powered predictive capabilities integrated throughout the platform to enable intelligent data activation and customer insights generation

Based on technology stack identified in company profiles; specific architectural details limited in available sources

What Are the Best Use Cases for mParticle?

Enterprise Data & Marketing Teams
Provides unified customer data orchestration which allows for the activation of customer insights across marketing, sales, and customer success channels in real-time.
Media & Entertainment Companies
Allows for the delivery of personalized content, and the optimization of customer experience at scale (as seen through HBO Max).
Financial Services Organizations
Provides the ability to securely activate customer data for risk assessment, fraud detection, and the delivery of personalized financial services.
Retail & E-commerce Brands
Supports omnichannel personalization and customer intelligence across both digital and physical touchpoints for companies such as Marks & Spencer.
Airline & Travel Companies
Provides the capability for real-time customer experience optimization and loyalty program personalization (as utilized by JetBlue).
NOT FORSmall Businesses Without Data Infrastructure
Designed as an enterprise-level platform for large global brands; may be too complicated and expensive for smaller organizations with minimal data needs.
NOT FORCompanies Requiring Extreme Low-Latency Processing
While real-time capable, the platform is focused on the activation of workflows versus sub-millisecond transaction processing.

How Much Does mParticle Cost and What Plans Are Available?

Pricing information with service tiers, costs, and details
☐Service$CostℹDetails🔗Source
Value-Based Pricing (VBP)Custom contract with mParticle CreditsUsage metered across events, audiences, feeds, cookie syncs in tiers (Preserve, Personalize, Enrich). Priced per million events and other units. Upfront credit commitment unlocks discounts.—
Example Contract Scale$1,000,000 / 12 months20 Billion Events / 100 Real Time Audiences and/or Calculated Attributes (AWS Marketplace example)AWS Marketplace
Starting Price Estimates$950/monthEntry-level plans reported by review sites (may vary by usage)GetApp
Enterprise PlansCustom quoteWell-suited for companies with millions of events/month. Contact sales for demo and pricing.Official docs & review sites
Value-Based Pricing (VBP)Custom contract with mParticle Credits
Usage metered across events, audiences, feeds, cookie syncs in tiers (Preserve, Personalize, Enrich). Priced per million events and other units. Upfront credit commitment unlocks discounts.
Example Contract Scale$1,000,000 / 12 months
20 Billion Events / 100 Real Time Audiences and/or Calculated Attributes (AWS Marketplace example)
AWS Marketplace
Starting Price Estimates$950/month
Entry-level plans reported by review sites (may vary by usage)
GetApp
Enterprise PlansCustom quote
Well-suited for companies with millions of events/month. Contact sales for demo and pricing.
Official docs & review sites

How Does mParticle Compare to Competitors?

FeaturemParticleSegmentAmplitudeTealium
Core FunctionalityFull CDP with identity resolutionData collection & routingProduct analyticsTag management & CDP
Pricing ModelValue-based credits/eventsTiered by MTU/sourcesMTU-based analyticsEvents & visitors
Starting Price$950+/mo (est)$120/mo$995/moCustom
Free TierNoYes (1K visitors)Yes (limited)No
Enterprise SSOYesYesYesYes
API AvailabilityYes (Profile API excluded from some calc)YesYesYes
Integration Count300+ forward partners400+ sources100+1,300+ tags
Support OptionsAccount manager, dedicatedTiered supportPremium supportEnterprise support
Security CertificationsSOC 2, GDPRSOC 2, GDPRSOC 2, GDPRSOC 2, ISO 27001
Core Functionality
mParticleFull CDP with identity resolution
SegmentData collection & routing
AmplitudeProduct analytics
TealiumTag management & CDP
Pricing Model
mParticleValue-based credits/events
SegmentTiered by MTU/sources
AmplitudeMTU-based analytics
TealiumEvents & visitors
Starting Price
mParticle$950+/mo (est)
Segment$120/mo
Amplitude$995/mo
TealiumCustom
Free Tier
mParticleNo
SegmentYes (1K visitors)
AmplitudeYes (limited)
TealiumNo
Enterprise SSO
mParticleYes
SegmentYes
AmplitudeYes
TealiumYes
API Availability
mParticleYes (Profile API excluded from some calc)
SegmentYes
AmplitudeYes
TealiumYes
Integration Count
mParticle300+ forward partners
Segment400+ sources
Amplitude100+
Tealium1,300+ tags
Support Options
mParticleAccount manager, dedicated
SegmentTiered support
AmplitudePremium support
TealiumEnterprise support
Security Certifications
mParticleSOC 2, GDPR
SegmentSOC 2, GDPR
AmplitudeSOC 2, GDPR
TealiumSOC 2, ISO 27001

How Does mParticle Compare to Competitors?

vs Segment (Twilio)

mParticle provides more advanced identity resolution and audience management for enterprise use cases, whereas Segment has less complexity with regards to collecting and directing data. mParticle's pricing model is based upon value; therefore, it will grow as an organization's usage increases. Conversely, Segment utilizes a more predictable pricing model based upon monthly total users (MTU) .

Use mParticle for advanced CDP capabilities when there are significant identity or compliance concerns; use Segment for light-weight data collection.

vs Amplitude

Amplitude is focused primarily on providing product analytics and behavioral insights; mParticle is a full Customer Data Platform (CDP), focusing on cross-channel activation of customer data. Therefore, mParticle would be more suited towards organizations looking to activate their customer data for marketing purposes, and Amplitude would be more suited for organizations using product analytics for product teams.

If you need to do omnichannel orchestration, use mParticle; if you want to analyze your users’ journeys, use Amplitude.

vs Tealium

Tealium is very strong in real-time tag management; mParticle has a broader scope of CDP capabilities, including identity and audience creation. Both are enterprise-grade solutions, however they have a different primary area of focus.

For website and application tagging, use Tealium; for creating a unified customer profile from all of the channels in which you interact with your customers, use mParticle.

vs RudderStack

RudderStack is an open-source alternative that uses a warehouse-first strategy versus mParticle’s CDP (Customer Data Platform) that provides a managed environment. RudderStack will be less expensive for technical teams and provides them more flexibility as well. However, mParticle has a more managed service with better support for enterprise needs.

If you want your data team to have control over how they manage their customer data using a cloud data platform (CDP), use RudderStack. If you are a marketer or enterprise and want a managed CDP solution, use mParticle.

What are the strengths and limitations of mParticle?

Pros

  • This product is used by large-scale enterprises who require a robust CDP that can handle extremely large amounts of data while providing identity resolution across multiple channels.
  • mParticle uses a value-based pricing model where the amount you pay is based on the value that mParticle generates for your company.
  • mParticle has 300+ integrations so it has a strong partner ecosystem that you can use for activating your customer data.
  • Using real-time audiences, you can create personalized experiences for your customers immediately after they arrive at your website.
  • mParticle also provides detailed usage metering and reporting so you know exactly what you are consuming in terms of credits.
  • mParticle is designed to provide strong compliance for regulated industries including those that require SOC 2 and GDPR compliance.
  • mParticle provides account management to ensure that you get the support that you need for your enterprise customer.

Cons

  • The complex pricing model provided by mParticle, where you consume credits based on the number of events processed and then apply a tiered pricing model, makes it difficult to estimate costs compared to other products like Tealium that charge a flat monthly fee per million tracked events (MTU).
  • The high cost threshold of $950+/month for mParticle limits its appeal to many organizations that may not generate enough revenue to justify the expense of this CDP.
  • There is no publicly available pricing information for mParticle – you must contact a sales representative and negotiate a customized contract to learn about the price of the product.
  • While mParticle provides some benefits, the steep learning curve associated with understanding event tiering and metering can make it difficult for organizations to plan effectively and optimize their use of the product.
  • One of the risks associated with using a CDP is vendor lock-in – mParticle provides a way to mitigate this risk through the use of credits that allow organizations to commit resources to the mParticle system but do not limit them to using the mParticle system exclusively.
  • Unfortunately, the minimum viable scale for mParticle is very high – organizations must be large and sophisticated to take advantage of the product – and therefore, many small organizations and start-ups cannot afford to purchase mParticle.
  • Another issue with mParticle is that changes to your segments can cause output to be recalculated – if this occurs, you must manually reprocess these changes.

Who Is mParticle Best For?

Best For

  • Mid-market to enterprise companies (500+ employees) — mParticle’s cost structure is optimized for organizations that process very large volumes of customer data – organizations that do not process large volumes of data are likely to find that the product is too expensive to consider.
  • Marketing and growth teams needing real-time activation — Organizations that build audiences and integrate with 300+ partners will experience an immediate return on investment (ROI) because mParticle delivers both audience-building functionality and a large partner ecosystem out-of-the-box.
  • Brands with complex identity resolution needs — mParticle allows organizations to unify their customer profiles across all of their web, mobile application, and server-side sources.
  • Companies in regulated industries — mParticle is compliant with SOC 2 and meets the enterprise-level security standards required by regulated industries.
  • Organizations with dedicated CDP budget ($10K+/year) — Value-based pricing validates investing in this at an enterprise level.

Not Suitable For

  • Startups and small businesses — Enterprise solutions have very high minimum cost barriers to entry and are typically much too complex. The Segment free tier is a better alternative as is RudderStack.
  • Teams needing simple analytics — This is overkill for simple event tracking. Use either Amplitude or Mixpanel for product analytics.
  • Budget-conscious SMBs — There is no free tier for mParticle, and the usage-based pricing model can be quite unpredictable. I would recommend you consider Tealium iQ AudienceStream or Census.
  • Technical teams wanting warehouse control — mParticle uses a managed Customer Data Platform (CDP) model. A good alternative to consider when building your own data warehouse first would be RudderStack or Snowplow.

Are There Usage Limits or Geographic Restrictions for mParticle?

Event Metering
Greater of raw ingested events or post-output rules events, tiered (Preserve/Personalize/Enrich)
Billing Units
Most items per 1M events; Audiences/Feeds/Cookie Syncs have separate metering
Credit Commitments
Upfront contract minimum required for discounted rates
Eventless Batches
User attribute/identity batches without events still processed
Long-term Retention
Additional storage billed as separate line item
Real-time Audiences
Metered separately; some contracts price by invocations
Profile API
Excluded from main usage calculation (block pricing)
Cortex Usage
Active Identity Audiences × event units consumed
Free Tier
Not available - enterprise/SMB pricing only
Public Pricing
Not available - custom quotes required

Is mParticle Secure and Compliant?

SOC 2 ComplianceEnterprise-grade security controls for customer data processing
GDPR ComplianceSupports EU data privacy requirements including consent management
Data EncryptionTLS in transit, encryption at rest across AWS infrastructure
Access ControlsRole-based access, SSO support for enterprise customers
Audit LoggingComprehensive usage and access logging available
AWS InfrastructureMulti-region redundancy with enterprise-grade cloud security
Identity ResolutionSecure profile unification across all customer touchpoints
Vendor Security300+ integration partners vetted for data handling standards

What Customer Support Options Does mParticle Offer?

Channels
Available for all customersBusiness hours for supported tiersEnterprise customers onlyEnterprise tier
Hours
24/7 monitoring, business hours support for standard plans
Response Time
Priority response for Enterprise (<2 hours), standard <24 hours
Satisfaction
4.5/5 on G2 for support quality
Specialized
Technical Account Managers for implementation and optimization
Business Tier
Priority support, dedicated Success Manager, custom SLAs for Enterprise

What APIs and Integrations Does mParticle Support?

API Type
REST Events API v2, Profile API for low-latency queries
Authentication
API Keys, OAuth 2.0, JWT tokens
Webhooks
Supported for real-time event forwarding and audience updates
SDKs
12 platform SDKs (iOS, Android, React Native, Web, Flutter, Unity, etc.)
Documentation
Comprehensive guides at docs.mparticle.com with code samples and OpenAPI specs
Sandbox
Development workspaces with test data and rate limit exemptions
SLA
99.99% uptime guarantee for Enterprise, <200ms p95 latency
Rate Limits
Configurable per workspace: 10k-100k events/minute
Use Cases
Real-time personalization, identity resolution, audience activation, data quality validation

What Are Common Questions About mParticle?

mParticle offers enterprise-level data quality, governance, and real time personalization capabilities including advanced identity resolution. mParticle does not offer the same type of simple routing as Segment. mParticle also provides built-in audience management, calculated attribute, and compliance features that are required by large enterprises.

mParticle collects events from mobile applications, websites, and servers using 12 platform SDKs or the Events API. mParticle processes the collected events through input connections for quality processing and identity resolution and then routes them to 300+ output destinations automatically.

Yes, mParticle encrypts all data while it is being transmitted (in-transit) using TLS encryption and while it is stored (at-rest) using AES-256 encryption. Additionally, mParticle supports Single Sign On (SSO)/Multi-Factor Authentication (MFA)/Role-Based Access Control (RBAC). Also, mParticle integrates with OneTrust for consent management and supports the compliance requirements of the GDPR, CCPA, HIPAA (with proper configuration) and complies with Apple’s privacy requirements.

mParticle offers custom enterprise pricing plans that are based on the number of Monthly Tracked Users (MTUs) and the amount of events per month. mParticle does not publish its pricing plans publicly. To receive pricing information, you will need to contact mParticle’s sales team. At higher levels of pricing, mParticle unlocks advanced features such as Cortex AI and dedicated technical support.

mParticle allows users to send data to their data warehouse via Warehouse Sync (Snowflake/BigQuery). However, mParticle stores a persistent identity graph. Therefore, for a fully functional composable CDP, users will need to use their warehouse to join data together and create a single customer view. mParticle also offers a Profile API that allows users to perform real-time queries against the customer data without having to rely on their warehouse.

Typical enterprise deployment times for mParticle are 4-12 weeks. Implementation of the SDK for mParticle takes a few days; however, establishing full data quality, creating identity maps, and integrating with 300+ other platforms takes engineering effort. mParticle also offers professional services to help customers migrate quickly to an enterprise solution.

300 + native integrations to popular services such as Google Analytics, Amplitude, Braze, Marketo, plus LiveRamp for 550 + media partners. Using server-side forwarding allows us to avoid the limitations of client-side tagging and improve the overall quality of your data.

Yes through the Profile API (<100 ms latency) and Real-Time Audiences. Attributes that are calculated can be updated constantly to allow you to orchestrate journeys across multiple channels without the warehouse latency or recompute delay associated with other solutions.

Is mParticle Worth It?

mParticle is an established enterprise CDP that leads in the areas of mobile-first event collection, identity resolution, and activation into 300+ destinations. mParticle's greatest asset is its ability to provide strong data quality governance and real-time personalization; however, this comes at the cost of high implementation complexity and vendor lock-in on the identity graph.

Recommended For

  • Brands with mobile-first (app/media) use cases that need to collect and track events robustly
  • Enterprises that have complex compliance requirements
  • Marketing teams developing cross-channel personalization
  • Mid-to-large enterprises (50-5000+ employees) with available engineering resources
  • Brands using more than 10 martech tools and need a unified view of their customer data

!
Use With Caution

  • Teams looking for a warehouse-native composable CDP architecture
  • Budget-constrained SMBs - requires significant upfront investment
  • Marketers who require heavy self-service capabilities but do not have the support of an internal engineering team
  • Organizations who prioritize owning their data versus a managed service offering

Not Recommended For

  • Small businesses (<50 employees) - excessive complexity
  • Brands requiring simple tag management - GTM/Tealium is a more cost-effective solution
  • Pure analytics teams - Amplitude/Mixpanel are more specialized for pure analytics teams
  • Warehouse-only CDP strategies - RudderStack/Hightouch are a better fit
Expert's Conclusion

mParticle provides enterprise-level CDP functionality for mobile-centric brands that value both data quality and activation above full data sovereignty.

Best For
Brands with mobile-first (app/media) use cases that need to collect and track events robustlyEnterprises that have complex compliance requirementsMarketing teams developing cross-channel personalization

What do expert reviews and research say about mParticle?

Key Findings

A CDP that specializes in mobile event data and has been used by companies such as Spotify/Airbnb/Venmo is enterprise CDP mParticle. This company has a strong identity resolution and can perform real time personalizations; however, it has a longer implementation process and stores data persistently. The mParticle system was first launched in 2013 and continues to innovate on issues related to governance and compliance.

Data Quality

Good - comprehensive technical details from official docs, developer resources, and analyst comparisons. Limited public pricing/support details (enterprise sales required). Customer examples verified across multiple sources.

Risk Factors

!
Implementation of mParticle is typically a long process (4-12 weeks) that will require an engineer to be involved in this process.
!
Since mParticle is storing data persistently, this will create vendor lock-in.
!
mParticle uses a complex pricing structure which can obscure the total cost of ownership.
!
Due to its rigid schema, mParticle limits the ability to perform advanced modeling techniques.
Last updated: January 2026

What Are the Best Alternatives to mParticle?

  • •
    Segment (Twilio): Segment is the most popular CDP with 400+ available destinations and a simple pricing model. It provides easier implementations compared to mParticle but fewer features related to enterprise governance and data quality. The best option for mid-sized teams that want rapid deployment. (Segment.com).
  • •
    Tealium: Tealium is a CDP/tag manager hybrid that provides a robust real-time data layer and provides more control over customer data than mParticle. However, Tealium has weaker mobile SDKs and is better suited for web-centric organizations that need governance. (Tealium.com)
  • •
    RudderStack: RudderStack is a warehouse-native, open source CDP with 20+ destinations. This system allows for complete data sovereignty and is easy for developers to use; however, it does not include mParticle's identity and pre-built audiences. RudderStack is the best option for engineering teams that prioritize owning their data. (RudderStack.com)
  • •
    Amplitude: Amplitude is a CDP/mobile analytics platform that includes behavioral cohorting and experimentation. While it offers a strong set of product analytics, it is a lighter version of mParticle when it comes to activation. The best option for mobile apps that are focused on providing insight into user behavior rather than sending data through a wide array of martech channels. (Amplitude.com)
  • •
    Hightouch: Hightouch is a composable CDP that syncs warehouse data to 150+ tools. It does not store data persistently, therefore users have full control of their data. Users of Hightouch also have to have a warehouse already established. The best option for users who are using reverse ETL or simply want to replace mParticle's storage layer. (Hightouch.com)
  • •
    Snowflake Cortex Analyst: Snowflake's AI powered warehouse CDP utilizes machine learning to provide predictive capabilities. Users of Snowflake have ultimate data control, but they do have to have Snowflake and will not have pre-built mobile SDKs. The best option for Snowflake customers who are creating their own custom CDP. (Snowflake.com)

What Additional Information Is Available for mParticle?

Notable Customers

Used by many well-known companies, such as Venmo, Spotify, Airbnb, Peloton, ClassPass and SoundCloud. Has proven itself at mobile-first and high scale consumer brands who process billions of events each month. START_TEXT

Recent Acquisitions

Indicative acquired (Audience Analytics 2022), Vidora/Cortex (Predictive ML 2021): Shorten time to get to AI-powered personalization/experimentation capabilities.

Data Connections Network

More than 300 native integrations and LiveRamp partnership provides a total of over 550 media/measurement partners: Extends capability to activate customers beyond traditional CDP limitations.

Compliance Leadership

Integration with OneTrust for global consent management: SOC2 Type II compliant, ready for GDPR, CCPA, HIPAA. Compliance with Apple ATT prevents iOS data loss through the measurement stack.

Developer Ecosystem

Documentation at docs.mparticle.com with OpenAPI Specs, sample code, and community workspace templates; regular updates to SDKs for newest frameworks (Flutter, SwiftUI, React Native).

What Are mParticle's Cdp Data Connectors?

Hundreds
Pre-built Connectors
Mobile, Web, Server, External SaaS
Data Sources Supported
Real-time
Event Streaming
Client-side & Server-side
Tracking Support

What Cdp Identity Resolution Does mParticle Offer?

IDSync

A core identity framework that maps known identifiers to unified customer profiles via Identity API

ComposeID

Product for identity resolution to build unified customer profiles

Profile Merge & Deduplication

Merging and deduping of known/anonymous user identities for consistent experience

Real-time Profile API

Low-latency HTTP API to retrieve rich customer profiles/attributes

Cross-Channel Identity Stitching

Connecting user identities across mobile applications, websites and server(s)

How Does mParticle's Cdp Activation Channels Compare?

Channel TypeCapabilitiesSync ModeReal-time Support
AnalyticsAmplitude, Mixpanel, GA4Event StreamingYes
Marketing & PersonalizationEmail, Push Notifications, Customer Journey OrchestrationEvent + Audience SyncYes
AdvertisingMobile and web ad networksAudience TargetingYes
CRM & Operational ToolsMultiple marketing destinationsBi-directional SyncNear real-time
Data StorageExternal data warehouses and storage systemsBatch + StreamingYes

What Cdp Privacy Governance Does mParticle Offer?

GDPR Compliance

Full compliance with EU data protection regulations

CCPA/CPRA Support

Features for compliance with California Privacy Law

HIPAA Compliance

Support for healthcare data protection

Data Quality Management

Tools to manage the schema structure/data governance prior to sending data to other downstream systems

Encryption

Encryption of data both in-transit and at-rest

Role-Based Access Control (RBAC)

User-access to data and permissions management on a granular level

Single Sign-On (SSO)

Enterprise-level authentication support

Multi-Factor Authentication (MFA)

Enhanced account security

What Is mParticle's Cdp Ai Ml Capabilities?

Cortex
Predictive modeling features powered by Vidora for churn prediction, propensity scoring, and customer lifetime value forecasting
Indicative
Audience analytics tool (acquired 2022) for behavioral analysis and audience insights
Calculated Attributes
Custom aggregation of behavioral data into actionable metrics
Journey Orchestration
Personalized customer journey routing based on behavioral tendencies and attributes

What Cdp Architecture Does mParticle Support?

Traditional CDPCloud-NativeAPI-FirstMobile-SpecializedEvent-DrivenReal-time Processing

What Are mParticle's Cdp Performance Metrics?

Real-time
Event Processing
Event Data & User Data
Data Types Supported
2013
Founded
Cloud-hosted
Deployment Model

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